VIKALP | TEA CHAIN CASE STUDY: CUTTING CHAI | TEAM: BEATNIK MEMBERS: ANJALI DAS: 9724922889| anjalidas13@micamail.in SANKETA KAPSE: 9725013788| sanketa13@micamil.in SAUMYA TEWARI: 8980357691| saumya13@micamail.in CREATE A BRAND NAME AND A SUITABLE TAGLINE Brand Name: Cutting Chai Tagline: Brewing Reminiscences Since the theme of the tea house is Nostalgia‚ we intend to make every customer relate to his or her life’s reminiscences once they set foot into “Cutting Chai” tea house. DESIGN
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Kazi tea Kazi & Kazi tea is the only substantial organic tea grower in Bangladesh. The tea garden is located at the Tetulia‚ the Northern district of Panchagar‚ only 50 km south of Darjeeling. Kazi and Kazi Tea is the pioneer of organic tea produced in Bangladesh and the first to be certified by international certifying authorities. Kazi & Kazi produces premium quality tea from their tea-estate. Their tea garden is the first and the largest tea garden in Bangladesh. Kazi & Kazi tea was
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The marketing strategy of Vietnam’s tea products: current situation and ways for improvement Table of Contents Table of figures 4 Abstract 5 1 Introduction 5 1.1 Research background 5 1.2 Rationale for the topic 6 1.3 Research objectives 7 1.4 Research questions 7 1.5 Research significance 8 1.6 Research limitations 8 1.7 Research structure 8 2 Literature review 9 2.1 Marketing strategy 9 2.1.1 Definition of marketing strategy 9 2.1.2 Factors influencing marketing strategy 10
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The Benefits of Green Tea Do you know the benefits of green tea? Certainly‚ the answer is “yes”. Nowadays green tea is very popular not only in Thailand but also around the world because it has variety of taste‚ for example‚ lemon honey‚ Japanese rice and original tastes. Moreover‚ it also has a lot of health benefits‚ for example‚ it controls the weight naturally‚ resist the oxidation‚ and it helps in body detoxification. The first benefit of green tea is it helps to control body weight naturally
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Indian tea industry: A SWOT analysis Strong domestic market Monojit Dasgupta With tea prices rising‚ the tea industry is on the upswing again after several years and the expectation is that the trend will persist. But the industry is not without its challenges. The following is the SWOT analysis. Strengths The diverse agro-climatic conditions prevailing in the tea growing areas of India lend themselves to the production of a wide range of teas – black‚ (CTC‚ orthodox)‚ green teas and organic
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Situation Analysis In 2003‚ Rwanda government wants to transform tea industry that produces in the country into global market. To face with global competitors‚ the government believes that the industry should develop diversification and value-added product to improve quality and productivity as well as maximize revenues so the government moves the industry into private investors to attract technology‚ management expertise and stimulate the country’s plantation to invest in a higher quality product
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Afternoon tea Tea in England was initially served in coffee houses. Due to high taxation it was expensive‚ and only affordable for the very wealthy. Despite the cost‚ tea drinking became widely popular‚ and tea sellers such as Thomas Twining started selling dry tea‚ so that ladies who could not frequent the coffee houses could enjoy it. Tea was very valuable‚ and was kept by the lady of the house rather than in the care of the housekeeper. It was the lady of the house also who would serve the tea‚ in
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The Tea Act was a significant occurrence that affected many colonists which passed by Parliament in May 10‚ 1773. The tea act affected the people during that time‚ because the British wanted the colonists to only buy one brand of tea called the East Indian tea brand. Americans needed tea because the water was dirty and they could have gotten sick if they were to drink it. Britain wanted them to only buy one brand of tea because the East Indian tea brand was not doing so well at the time and Britain
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Japanese Tea Ceremony are harmony‚ respect‚ purity‚ and tranquility‚ which combine with what might be called the Zen aesthetic of emptiness to give the Tea Ceremony its distinctive feel. In Zen‚ everything which is not necessary is left out; this is as true of the mind as it is as of the physical setting. The spirit of austere simplicity pervades the Tea Ceremony. Each utensil has a specific purpose‚ and only those utensils which are necessary for the Ceremony are brought into the tea room. Nothing
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Japanese Tea Ceremony Introduction: The tea ceremony is an ancient tradition that shows cultural knowledge‚ respect and order to other people. Body: The Japanese tea ceremony is also known as Way of tea. This was because they show their manners and respects by way of preparing tea and the way how it is prepare. This activity is a Japanese cultural ceremony that includes the form of presentation and making of the matcha that is a green tea. This ceremony was created and influenced by a way
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