MARKETING PLAN FOR CLOROX DISINFECTING WIPES PREPRARED FOR: Professor Schermerhorn TEAM 8: MATT BARRAN‚ JEFF BELL‚ MICHELLE BELNA‚ HEATHER BERRINGER‚ MATT BEY MAY 7‚ 2004 TABLE OF CONTENTS EXECUTIVE SUMMARY 3 SITUATIONAL ANALYSIS 4 Industry Forces 4 Company Information 5 Environmental Factors 6 Collaborators 7 Competitors 7 Conclusion 8 CUSTOMER SEGMENTATION 9 Involvement Needed 9 Customer Desires 9 Functional Benefits 9 Psychological Benefits 10 Buying
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5 Gardenia’s Mission Statement 6 Marketing Objectives 6 Qualitative Objectives 6 Quantitative Objectives 6 Market Overview 7 Market Structure 7 Market Potential 7 Market Size 9 Marco Environment 10 Demographic 10 Economics 10 Socio-cultural 11 Micro Environment 11 Marketing Intermediates 11 Media 11 Competitors
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The Marketing Plan is a highly detailed‚ heavily researched and‚ hopefully‚ well written report that many inside and possibly outside the organization will evaluate. It is an essential document for both large corporate marketing departments and for startup companies. Essentially the Marketing Plan: forces the marketing personnel to look internally in order to fully understand the results of past marketing decisions. forces the marketing personnel to look externally in order to fully understand
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1. Executive Summary This is an analytical approach which is required for preparing the marketing plan for The Elvive – total repair hair shampoo. It is manufactured by L’Oreal which is world’s leading cosmetic producer. It says 5 problems 1 solution. The 5 problems include anti-damage‚ anti-thinning‚ anti-split ends‚ anti-brittleness and anti-dulness. This product is L’Oreal first total repair for damaged hair. The Elvive – total hair repair is a shampoo manufactured by L’Oreal Private Limited
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Executive Summary: The following marketing plan will focus on how Pfizer‚ the leading company in the pharmaceutical industry will perform in tough competition conditions. A brief introduction of the field of pharmaceutical will be highlighted along with a short introduction about the company and its history. A market analysis will be performed to study the different factors affecting the pharmaceutical industry as a whole and our company specifically. The market analysis will give us
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MARKETING PLAN OF LEBARA Executive summary The Lebara Group was founded in 2001. Lebara generates annual sales in excess of Ä371 million operating as a provider of international wholesale minutes and as a virtual mobile operator (MVNO). In May 2010 it acquired the ëChippieí brand and customer base in the Netherlands. In a press release Lebara said it would retain the Chippie name in the Netherlands‚ which is designed to address migrant communities with friends and family in North and South America
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industry * Monster.com revenue is increasing significantly * Monster.com advertising campaign has been highly successful 1.2 Marketing Objectives * Increase Monster.com market share and brand equity * Increase revenues through more job listings * Increase customer services * Build stronger relationships with HR Recruiters 1.3. Marketing Strategies * Expand career development information on website * Allowing success stories from jobseekers to be shared * Offer
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Management and Marketing COURSE PAPER Written for the “Business Organization” course on the topic: “MARKETING PLAN FOR ENTREPRENEUR” Prepare by: 3rd year student Full time‚ group MN – 0901; C.A. Sankova Checked by: Houman Sanandaji‚ Senior Lecturer Almaty 2010 Content INTRODUCTION. 5 Chapter 1. THE ESSENCE‚ TECHNIQUES AND STRATEGIES OF MARKETING PLAN AND ITS CONTROL
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giants like P&G‚ Kraft and Nestle. These competitors almost provide equally attractive products and services and sometimes better. These competitors have the power to attract and influence the customers by more attractive substitute‚ prices and marketing techniques. Threat of Substitution : Continuous research and development in the consumer and household products has brought about a revolution in the consumer market and today customers like to try something new and better. This trend has reduced
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needs. Beer is the major profit contributor‚ but an important balance is provided by interests in complementary beverages‚ retailing‚ hotels‚ and the manufacture and supply of selected consumer goods and services‚ together with strategic investments in businesses which support the mainstream interests. Company History: The South African Breweries Limited (SAB) is a holding company whose principal line of business is brewing. The company holds an impressive 98 percent share of the beer market
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