Driving Forces of Beer Industry Brand Equity A strong brand name is key to maintaining a strong competitive advantage. Brand equity creates consumer loyalty thus giving the company above-average returns. Focusing on quality and taste are the main ways in building a brand name. In the era of slow growth within the industry‚ the only way for companies to gain market share is to take a piece of their competitors. A company’s success hinders on how well they are able to bring their name in the hearts
Premium Brand management Brand Marketing
Capital Budgeting Introduction Capital budgeting decisions are the most important investment decisions made by management. The objective of these decisions is to select investments in real assets that will increase the value of the firm. (Kidwell and Parrino‚ 2009) Project Classification Types * Replacement projects are expenditures necessary to replace worn-out or damaged equipment. * Cost reduction projects include expenditures to replace serviceable but obsolete plant and equipment
Premium Net present value
CASE ANALYSIS OF CHANG BEER STRATEGIES Beer Chang is the number one selling beer in Thailand which was launched in 1995. The symbol of Chang beer can be spotted by distinctive green label adorned by two elephants. ‘Chang’ means elephant in Thai which resembles Chang Classic really packs a punch at 6.4% per common serve 630 ml size. For entering any foreign market a comprehensive international marketing strategy must be prepared‚ used to develop a pricing strategy. Chang beer implemented Market Strategy
Premium Marketing
What is cost of capital? The cost of capital is the cost of obtaining funds‚ through debt or equity‚ in order to finance an investment. It is used to evaluate new projects of a company‚ as it is the minimum return that investors expect for providing capital to the company‚ thus setting a benchmark that a new project has to meet. Importance The concept of cost of capital is a major standard for comparison used in finance decisions. Acceptance or rejection of an investment project depends on the
Premium Finance Weighted average cost of capital Investment
1.0 INTRODUCTION De Beers Diamond Jewelers’ is the quintessential diamond jeweler‚ giving substance to style‚ bringing together the diamond’s dualities of science and poetry‚ melding its rich history and long traditions with contemporary creativity and cutting-edge craftsmanship. The diamond is a sparkling‚ celebratory symbol of continuity and eternity‚ of reassurance and hope for the future‚ and De Beers brings this beautiful symmetry into the light with its classically elegant jewelers. For
Premium De Beers Diamond
American Home Products Corporation1. CASE SUMMARYAHP Chief Executive"I just don ’t like to owe money"‚ said William F. Laporte‚ AHP chief executive‚ when asked about his company ’s almost debt-free balance sheet and growing cash reserves. Mr. Laporte had taken over as chief executive of American Home Products in 1964. Throughout 17 subsequent years of his tenure Mr. Laporte has not changed his opinion of debt financing and AHP ’s abstinence from debt continued‚ while the growth in its cash balance
Premium Finance Management Corporate finance
Beer in Mesopotamia The first origins of beer are unknown‚ but beer was a very important drink in Mesopotamia. Beer was shared with two straws as it was a symbol of hospitality and trust. This carries on today‚ not in the form people sharing a drink with straws‚ but common drinks are still offered from the same pot or same bottle. Beer also had religious purposes in Mesopotamia. The Egyptians believed that beer was accidently discovered by Osiris. He then passed on his knowledge to humans‚ which
Premium Mesopotamia Sumer Cradle of civilization
EXECUTIVE SUMMARY. Venture capital is the capital invested in a business where the chances of success are uncertain. It is the term to describe the financing of startup and early stage businesses as well as businesses in ‘’turn around’’ situations. Venture capital investments generally investments generally are higher risk investments but offer the potential for above-average returns. A venture capitalist (VC) is a person who makes such investments. The initial‚ start-up money is referred
Premium Venture capital
What are Capital Markets? Capital markets are markets where people‚ companies‚ and governments with more funds than they need (because they save some of their income) transfer those funds to people‚ companies‚ or governments who have a shortage of funds (because they spend more than their income). Stock and bond markets are two major capital markets. Capital markets promote economic efficiency by channeling money from those who do not have an immediate productive use for it to those who do. 1.
Premium Investment Economics
rP os t UV0517 DARDEN CAPITAL MANAGEMENT THE MONTICELLO FUND op yo In early April 2004‚ the Monticello Fund Management Team was in the midst of its first meeting of the new fiscal year. The team was part of the Darden Capital Management program at the Darden Graduate School of Business Administration‚ where MBA students were entrusted with managing endowment capital for the school foundation. The program sought to prepare its participants for careers in investment analysis and
Premium Rate of return Stock The Return