EVA CONSULTING CeeCee Business Challenges and Strategic Solutions 15 May 2010 Page 1 TABLE OF CONTENTS INTRODUCTION DISTRIBUTION STRIKE CHALLENGE RECOMMENDATIONS IT FAILURE CHALLENGE RECOMMENDATIONS CELEBRITY MARKETING EXPANSION INTO JEWELLERY RANGE CHILD LABOUR ACCUSATION CHALLENGE RECOMMENDATIONS CONCLUSION APPENDICES APPENDIX A-1: DISTRIBUTOR STRIKE APPENDIX A-2: DISTRIBUTOR STRIKE APPENDIX A-3: DISTRIBUTOR STRIKE APPENDIX A-4: DISTRIBUTOR STRIKE APPENDIX B: IT SYSTEM FAILURE APPENDIX
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Advantage of IKEA and IKEA in China Zhi Li June 2010 Master’s Thesis in Logistics and Innovation Management Master of Science in Logistics and Innovation Management Supervisor: Lars Steiner Abstract Title: Author: Supervisor: Purpose: The competitive advantage of IKEA and IKEA in China Zhi Li Lars Steiner The main purpose of this master thesis is to describe the IKEA concept and discuss the application in China. After research the history of IKEA‚ interview with the manager of IKEA store‚ and
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IKEA Invades America IKEA has definitely made great strides since coming to America in 1985. The case study points at many areas where idea has made huge impacts on the American furniture retail industry. Looking at Exhibit 1 you can see steady growth in sales‚ Exhibit 3 shows the United States as the third largest buyer of IKEA’s goods‚ Exhibit 4 shows the Unites States as having the second most number of IKEA outlets in the world and Exhibit 8 shows them as being 14 in sales in America. Looking
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IKEA in the Middle East May 2013 Table of contents Executive summary Introduction Purpose Scope Method Findings IKEA’s Marketing Strategy Reforms Discussion / Conclusion IKEA and the Future of the Middle East References Executive summary In 1995‚ IKEA opened their first store in the Middle East in what was called the retail hub Deira. This came at a time when the UAE was at the start of their development plans for Dubai. In terms of economics the UAE was on the way up in the building
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The IKEA case Management and organizations 2010-2011 IBMS 1st year Foreword This assignment had to be written for the class of Management and Organizations at Stenden University‚ course IBMS‚ first year. We had a group of 6 and had to work it out together. We were enjoying getting into the world of IKEA‚ the world’s most furniture store on the market. Executive summary IKEA is an abbreviation of Ingvar Kamprad Elmtaryd Agunnaryd. The initials come from the name of the
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IKEA Case Study Question 1 Investigate IKEA ’s business model and sources of competitive advantage as depicted in the case. Why do you think it has been so sucsessfull in the fragmentated fuurniture industry? What do you concider to be IKEA ’s main weaknesses? To answer question one I will split the question into three parts. Begining by investigating IKEA ’s business model and sources of competitive advantage. Then goin on to adress why it has been so sucsessfull in the fragmented furniture
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CONSULTING PROJECT Pricing and Production Decisions at PoolVac‚ Inc. PoolVac‚ Inc. manufactures and sells a single product called the “Sting Ray‚” which is a patent-protected automatic cleaning device for swimming pools. PoolVac’s Sting Ray accounts for 65 percent of total industry sales of automatic pool cleaners. Its closest competitor‚ Howard Industries‚ sells a competing pool cleaner that has captured about 18 percent of the market. Six other very small firms share the rest of the industry’s
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The IKEA storeThe IKEA store is large. It has to be in order to offer a wide and deep range of products that people can take home immediately and enjoy the same day. As well as to inspire people in realistic room settings and real-life homes. | | Making the IKEA product range come to lifeThe IKEA store is where the IKEA range is sold. It is also where the range comes to life. Visitors are encouraged to take their time and get comfortable with IKEA home furnishing solutions and products in realistic
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Expert power: Define: the leader has specialized knowledge in completing certain task and this professional skills are valued by team members. Example: sales department manager has great experience Group power: Define: characteristic such as collective problem solving‚ creative brainstorming and group resolution is greater than the individual contribution. Example: designer brainstorm meeting和常规会议 Reward power: Define: remuneration‚ awards‚ compliments‚ and promotion opportunity; 部门业绩，出国机会; other
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Can you see any alternative entry strategy that IKEA could have applied when entering the Russian market? What would have been the advantages and the disadvantages of these alternative strategies ? For IKEA there was alternatives strategy for entry the Russian market‚ as any other foreign market‚ the options for the company where: • Exporting • Licensing • Joint ventures IKEA can use any of these alternatives but there were not in the same line has the company wanted to be in Russia‚ so they
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