"Boston consulting group matrix of ikea" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 6 of 50 - About 500 Essays
  • Powerful Essays

    IKEA

    • 8479 Words
    • 32 Pages

    Journal of Business Research 58 (2005) 1251 – 1260 Information technology at IKEA: an ‘‘open sesame’’ solution or just another type of facility? Enrico Baraldia‚*‚ Alexandra Waluszewskib‚1 a Department of Business Studies‚ Uppsala University‚ Box 513‚ SE-751 20 Uppsala‚ Sweden Department of Business Studies‚ Uppsala University‚ Box 513‚ SE-751 20 Uppsala‚ Sweden b Received 15 March 2002; received in revised form 4 January 2003; accepted 15 May 2003 Abstract Information technology

    Premium Project management

    • 8479 Words
    • 32 Pages
    Powerful Essays
  • Powerful Essays

    Ikea

    • 2204 Words
    • 9 Pages

    Research Paper IKEA By: Rahul Mor. ID: 12847704 Lecturer: Mr. Frankie Yee. James Cook University Singapore INDEX 1. Abstract--------------------------------------------------------------3 2. Introduction---------------------------------------------------------4 3. Measures of success-----------------------------------------------4 4. Reasons Behind success-------------------------------------------5 5. Leadership in IKEA-----------------------------------------------6 6. Recom

    Premium IKEA Ingvar Kamprad

    • 2204 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Acme Consulting

    • 6314 Words
    • 26 Pages

    1.0 Executive Summary Acme Consulting is a consulting company specializing in marketing of high-technology products in international markets. Its expertise is the marketing of personal computers and market research‚ all in international markets. 2.0 Situation Analysis Acme Consulting offers high-level expertise in international high-tech business development‚ channel development‚ distribution strategies‚ and marketing of high-tech products. It focuses on providing two kinds of international

    Premium Marketing

    • 6314 Words
    • 26 Pages
    Powerful Essays
  • Powerful Essays

    IKEA

    • 5447 Words
    • 16 Pages

    cheap. Above all else‚ one factor accounts for IKEA’s success: good quality at a low price. IKEA sells household items that are cheap but not cheapo‚ at prices that typically run 30 to 50 percent below the competition’s. While the price of other companies’ products tends to rise over time‚ IKEA says it has reduced its retail prices by a total of about 20 percent during the past four years. At IKEA the process of driving down costs starts the moment a new item is conceived and continues relentlessly

    Premium IKEA

    • 5447 Words
    • 16 Pages
    Powerful Essays
  • Powerful Essays

    ikea

    • 1913 Words
    • 6 Pages

    ESC Rennes school of business Supply chain management of IKEA IKEA Table of content Executive summary 2 IKEA supply chain and background 2‚ 3 Strategy and market 4 Process structure in terms

    Premium Supply chain management

    • 1913 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    IKEA

    • 499 Words
    • 2 Pages

    effectively. IKEA mostly based on Scandinavian design and quality. IKEA target young low to middle class consumers with its competitive advantage such as low cost. When expanding to the United States market‚ IKEA ran into a few problems by using this formula because of the different tastes in furniture‚ cultural change‚ and more competition. Therefore‚ IKEA had to adopt some activities to fit American consumer behavior. For example‚ as American consumers do not enjoy the long queue‚ IKEA offers delivery

    Premium Marketing Decision making

    • 499 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Ikea

    • 7208 Words
    • 25 Pages

    management 05/21/2012 IKEA Supply Chain Analysis Submitted in partial fulfillment of the requirements for the degree of Master of Business Administration Yanjing Ge Youyou Zhang Yi Xie Pengfei Zhao College of Business and Public Management Catalogue Abstract ...3 Introduction.3-4 IKEA Supply Chain Strategy..4-6 Supply Chain Management of IKEA..6-9 3.1. Supplier Management..6-7 3.2. Store Design.7-8 3.3. Warehouse Management..8-9 4. IKEA Supply Chain9-13 4.1. IKEA Supply Chain System.9-11

    Premium Supply chain management Supply chain

    • 7208 Words
    • 25 Pages
    Satisfactory Essays
  • Satisfactory Essays

    ikea-

    • 350 Words
    • 2 Pages

    identified that IKEA has been usingVERTICAL INTEGRATION to the Global furniture industry. Managers use corporate levelstrategy in VERTICAL INTEGRATION to identify which industries their company shouldcompete in to maximize its long run profitability. There are two types of vertical integration:1. Forward vertical integration 2. Backward vertical integration. So far we found that IKEA using backward vertical integration to expand their business and to make profit. Here are some benefits of IKEA to have vertical

    Premium Marketing Strategic management Supply chain

    • 350 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    Ikea

    • 1706 Words
    • 7 Pages

    home-furnishings company IKEA has three hundred and twenty-six stores in thirty-eight countries. In the fiscal year 2010‚ it sold $23.1 billion worth of goods‚ a 7.7 per cent increase over the year before. IKEA is the invisible designer of domestic life‚ not only reflecting but also molding‚ in its ubiquity‚ our routines and our attitudes. Bill Moggridge‚ the director of the Cooper-Hewitt Design Museum‚ calls IKEA’s aesthetic “global functional minimalism.”. The main office of IKEA is Älmhult‚ a small

    Premium IKEA

    • 1706 Words
    • 7 Pages
    Best Essays
  • Good Essays

    Ikea

    • 3027 Words
    • 13 Pages

    Johnson‚ Gerry; Scholes‚ Kevan & Whittington‚ Richard & IKEA: how the Swedish retailer became a global cult brand Johnson‚ Gerry; Scholes‚ Kevan & Whittington‚ Richard &‚ (2008) "IKEA: how the Swedish retailer became a global cult brand" from Johnson‚ Gerry; Scholes‚ Kevan & Whittington‚ Richard &‚ Exploring corporate strategy : text & cases pp.708-711‚ Harlow: Financial Times Prentice Hall © Staff and students of Edinburgh Napier University are reminded that copyright subsists in this extract

    Premium IKEA Ingvar Kamprad

    • 3027 Words
    • 13 Pages
    Good Essays
Page 1 2 3 4 5 6 7 8 9 10 50