Summary This case explores the possibility of a brand extension for Revital‚ the bestselling vitamin and mineral supplement and number-one nutraceutical brand in India and a top Ranbaxy Global Consumer Healthcare product. The case examines Revital’s shift from a prescription product to a popular over-the-counter (OTC) brand and explores Ranbaxy’s strategies to position Revital as the brand with the highest recall. It assesses Revital’s competitors in India’s booming nutraceutical market in a scenario
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Sydney Opera House Sydney Opera House (1957 - 1973) is a masterpiece of late modern architecture. It was created by a young architect who understood and recognised the potential provided by the site against the stunning backdrop of Sydney Harbour. The base for the building was started in 1959 - years before the designs were finished. It took four years to design by Danish architect Jorn Utzon and by 1962 the designs were finalized and construction began. In total it took 14 years to build
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Opera and Musicals Opera and musicals are popular performing arts of the world. Since a majority of people think that musicals are a lighter and an easier genre of performing art than opera‚ musicals are more widely appreciated than opera in this century. Opera and musicals both consist of music‚ stage‚ story‚ performer and audience‚ however‚ there are numerous differences among these elements. Opera’s history begins in Italy in late 16th century with a group called Camerata. Camerata was
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average client who receives treatment or intervention improves more than two-thirds of people who do not receive counselling (Landman & Dawes‚ 1982). This has supported the general efficacy of counselling interventions. Despite reviews of outcome studies negate claims of superiority for any one approach (Wampold‚ Mondin‚ Moody‚ Stich‚ Benson & Ahn‚ 1997)‚ evidences have shown the superiority of particular counselling approach with some problems or clients (e.g.‚ Beutler & Harwood‚ 2000; Paul & Menditto
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The Boston Massacre What happened the night of the Boston massacre? During this reading you will walk through the events written by four different sources leading up to that night of march 5‚ 1770 and be witnesses to the trial where captain Preston and his men are being tried for murder‚ defended by Samuel Adams. Boston Massacre in Facts and Numbers the Massacre occurred on the evening of March 5‚ 1770. Five civilians died as a result of the incident‚ three died on the scene and two died later.
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The term opera seria refers to the noble and ‘serious’ style of Italian opera that predominated in Europe from 1710- 1770 however this term was rarely used during this time and only really attained common usage when it was becoming unfashionable. The phrase opera buffa was first used as an informal description of the Italian comic operas which were especially associated with developments in Naples during the first half of the eighteenth century. The development of the opera buffa was parallel with
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The goal of the Metropolitan Opera is to educate society about culture and the performing arts‚ in particular‚ opera. The Met aims to present operas of the highest quality featuring the world’s most talented performers and the broadest range of works. It tries not to repeat any operas and puts on from twenty-five operas a season‚ not to mention the tours and the recordings that they undergo. The Met also attempts to advance operas by producing new ones that are risky productions‚ which attracts a
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ASSIGNMENT 2: PRADA Refer to the HBS case "Prada: To IPO or Not to IPO" and answer the questions below. Note: Complete the related textbook chapters (RWJJ Chapters 14‚ 15 & 19) before attempting this case. WHAT IS THE PROBLEM SAID TO BE FACING PRADA? Prada got some financial trouble. First‚ Prada failed for several times to IPO due to various reasons like SARS‚ financial crisis‚ etc. Second‚ because of the long-term debt maturing in one year‚ Prada needed to raise more than 1 billion euros
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1. How would you evaluate the capital budgeting method used historically by AES? What’s good and bad about it? “When AES undertook primarily domestic contract generation projects where the risk of changes to input and output prices was minimal‚ a project finance framework was employed.” Usually‚ project finance framework is used when the project has predictable cash flows‚ which can easily represent operating targets through explicit contract. When cash flows are certainty‚ the company can have
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Boston Massacre The Massacre that was held in Boston Massachusetts on March 5‚ 1770 was a small yet horrific event. It started out as colonist teased and taunted the British soldiers. They also threw rocks and whatever else they could throw at them. The soldiers reacted to this by firing back at the colonist killing five people‚ three were killed on impact and two died later on‚ several were wounded. Immediately after‚ the colonist disappeared and the soldiers reported back to their barracks. Even
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