2.1 BCG Matrix Analysis The Boston Consulting Group’s growth-share matrix is the model of analysing the company’s portfolio of SBUs. The following figure plots the position of Virgin’s SBUs. 2.2 Implications of BCG Matrix Analysis on strategy development Portfolio analysis has three uses. First‚ a business can assess the balance of its portfolio… Second‚ the portfolio provides a framework for strategic market planning… Third‚ each SBU should have a clear objective appropriate to its portfolio
Premium Marketing Strategic management Richard Branson
The Boston Matrix The Boston Matrix is a tool used by marketing managers to make decisions on which products within their portfolio that they should market and under what category on the Boston Matrix they fall into. There are four sections to the Boston Matrix‚ problem child‚ stars‚ dogs and cash cows. Each category is different to one another as they represent different products on how they are selling. The Boston Matrix can be useful to a business like Cadburys as they have a wide range of
Premium Marketing Strategic management Milk
Boston Matrix Strategy Skills Team FME www.free-management-ebooks.com ISBN 978-1-62620-952-7 Copyright Notice © www.free-management-ebooks.com 2013. All Rights Reserved ISBN 978-1-62620-952-7 The material contained within this electronic publication is protected under International and Federal Copyright Laws and treaties‚ and as such any unauthorized reprint or use of this material is strictly prohibited. You may not copy‚ forward‚ or transfer this publication or any part of it‚ whether in electronic
Premium Strategic management Marketing
and macro environmental factors 1.2 Compare and contrast a minimum of two tools such as SWOT and POWER SWOT and apply to business solutions 1.3 Critically contrast Primary and Secondary research methods 2.1 Evaluate the use of tools such as Boston and Ansoff Matrix to business situations 2.2 Analyse the effectiveness of models such as Porter’s Generic Strategies 3.1 Evaluate consumer buying behaviour and the adoption process 3.2 Analyse the role of marketing mix to specific products 3.3 Evaluate the
Premium Marketing
Top 5 Vendors‚ Worldwide Tablet Shipments‚ Fourth Quarter 2012 (Preliminary) (Units Shipments are in millions) Vendor 4Q12 Shipments 4Q12 Market Share 4Q11 Shipments 4Q11 Market Share 4Q12/4Q11 Growth 1. Apple 22.9 43.6% 15.5 51.7% 48.1% 2. Samsung 7.9 15.1% 2.2 7.3% 263.0% 3. Amazon.com Inc. 6.0 11.5% 4.7 15.9% 26.8% 4. ASUS 3.1 5.8% 0.6 2.0% 402.3% 5. Barnes & Noble 1.0 1.9% 1.4 4.6% -27.7% Others 11.6 22.1% 5.5 18.5% 108.9% All Vendors
Premium Netbook Apple Inc. Mobile phone
Boston Consulting Group Matrix The Boston Consulting Group Matrix is designed specifically to enhance a multidivisional firm’s efforts to formulate strategies. The Boston Consulting Group is a private management consulting firm based in Boston that employs about 4‚300 consultants worldwide. The Boston Consulting Group Matrix or BCG Matrix graphically portrays differences among divisions in terms of relative market share position and industry growth rate. The major benefits of The Boston Consulting
Premium Strategic management Management Management consulting
BCG matrix The Boston Consulting Group matrix allows a multinational company to manage its portfolio by studying the relative market share and the industry growth rate of each division relative to all other divisions in the organization. It consists of 4 basic elements: 1. Question Marks(?)- falls in Quadrant I that has a low relative market share position but compete in a high-growth industry. 2. Stars- falls in Quadrant II that has a high relative market share and even has a high-growth industry
Premium Bank Bank Financial services
BOSTON CONSULTING GROUP MATRIX ( BCG ) This technique is particularly useful for multi-divisional or multiproduct companies. The divisions or products compromise the organisations “business portfolio”. The composition of the portfolio can be critical to the growth and success of the company. The BCG matrix considers two variables‚ namely.. N MARKET GROWTH RATE N RELATIVE MARKET SHARE The market growth rate is shown on the vertical (y) axis and is expressed as a %. The range is set somewhat
Premium Strategic management Marketing Product management
Southern New Hampshire University Nike is the leading company when it comes to athletic apparel and footwear. It has done so by implementing an aggressive marketing strategy and maintained its hold on its market share Positioning for Nike Nike is benefiting from economies of sale so this places them in the “cash cow” category. Cash cow growth has slowed and the products still hold a decent amount of the market share. The best way for Nike to promote its product would be on television
Premium Marketing Athletic shoe
NIKE Part 1: Organizational Analysis 2/6/2013 NIKE Part 1: Organizational Analysis Table of Contents Executive Summary 3 Overview and History 4 Organizational Strategies and Innovation 5 Organizational Design and Effectiveness 6 Competitors 7 Organizational Structure 7 Board of Directors: 8 External Environment 9 Opportunities 9 Threats 9 Internal Environment 10 Strengths 10 Weaknesses 11 Competitors 11 Nike Products and Services 12 Information Technology
Premium Nike, Inc.