Boston Consulting Group Matrix The Boston Consulting Group Matrix is designed specifically to enhance a multidivisional firm’s efforts to formulate strategies. The Boston Consulting Group is a private management consulting firm based in Boston that employs about 4‚300 consultants worldwide. The Boston Consulting Group Matrix or BCG Matrix graphically portrays differences among divisions in terms of relative market share position and industry growth rate. The major benefits of The Boston Consulting
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BCG matrix The Boston Consulting Group matrix allows a multinational company to manage its portfolio by studying the relative market share and the industry growth rate of each division relative to all other divisions in the organization. It consists of 4 basic elements: 1. Question Marks(?)- falls in Quadrant I that has a low relative market share position but compete in a high-growth industry. 2. Stars- falls in Quadrant II that has a high relative market share and even has a high-growth industry
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2.1 BCG Matrix Analysis The Boston Consulting Group’s growth-share matrix is the model of analysing the company’s portfolio of SBUs. The following figure plots the position of Virgin’s SBUs. 2.2 Implications of BCG Matrix Analysis on strategy development Portfolio analysis has three uses. First‚ a business can assess the balance of its portfolio… Second‚ the portfolio provides a framework for strategic market planning… Third‚ each SBU should have a clear objective appropriate to its portfolio
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BOSTON CONSULTING GROUP MATRIX ( BCG ) This technique is particularly useful for multi-divisional or multiproduct companies. The divisions or products compromise the organisations “business portfolio”. The composition of the portfolio can be critical to the growth and success of the company. The BCG matrix considers two variables‚ namely.. N MARKET GROWTH RATE N RELATIVE MARKET SHARE The market growth rate is shown on the vertical (y) axis and is expressed as a %. The range is set somewhat
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1. The corporate rationale of the Virgin group is to re-entering the inactive industries with brand new ideas and developments and offer the consumer different products. Diversification is an attribute of Virgins rationale. Their SBU’s improve Virgin’s scope and therefore its existing markets and products. Virgin uses the ideas of ‘the corporate parent’ to add structure and direction to its various business units‚ which in turn adds value due to the effective‚ closely controlled and come up to that
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Ansoff Matrix of Virgin Groups‚ McDonald’s and eBay Introduction Ansoff Matrix was introduced by Igor Ansoff‚ a Russian-born pioneer of strategic management and corporate planning. He was also the strategist who first identified the fact that competitive advantage in the market was vital in the element of planning process (2001). Ansoff matrix helps to define two vital factors for marketing: what is sold and who it is sold to. Therefore‚ it pertains on the products
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EDEXEL Level 4 Tutor: Louise Penketh Manchester College 22/4/2010 By Guitola Tiny Contents Introduction 4 Introduction to Virgin Group 4 Strategy Formulation 5 Virgin Group Smart 6 Stakeholder Map 6 Virgin Group PESTLE 8 Political 9 Technological 9 Environmental 10 Virgin Group Porter’s 5-forces 11 Porter’s 5-forces analysis (Michael Porter (1947)) 11 The Treat of Entry 11 Governmental policies 12 Differentiation 12 Switching cost
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Sam Yates-Smith Student ID: 000292201 CASE STUDY 6 THE VIRGIN GROUP 1. The corporate rationale of the Virgin group is to re-ignite static industries‚ with fresh ideas and developments‚ thus offering the consumer differentiation. Diversification is an extremely important attribute of Virgins rationale. Their SBU’s improve Virgin’s scope and therefore its existing markets and products. Virgin uses the ideology of ‘the corporate parent’ to add structure and guidance to its various business units
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REPORT ON VIRGIN GROUP . Submitted By: - SHANTANU SHARMA JYOTSNA SAIGAL NIKITA NARANG. RUHAAN PARVEZ. SUROJIT DAS. STUTI GARG. Submitted By: - SHANTANU SHARMA JYOTSNA SAIGAL NIKITA NARANG. RUHAAN PARVEZ. SUROJIT DAS.
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Changes in the Virgin Group These assignments discuss the organisational changes that the Virgin Group has been during the last few years‚ and how they are adapting to the changes in the operating environment. This will be in the context of the employees’ perception of the changes‚ and how the Virgin Group can lower their resistance to change. This is a natural feeling from employees‚ when faced with uncertainty‚ and this needs to be managed. The assignment focuses on the Virgin Group airline operation
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