Unilever Indonesia‚ Tbk. memiliki 2 divisi yaitu Home & Personal Care dan Food & Ice Cream.Berdasarkan Boston Consulting Group (BCG) Matrix‚ Divisi Home & Personal care memiliki kontribusi terbesar dalam persentase penjualan yaitu 78% dari total revenue Rp. 12.545 Milyar‚ dengan growth rate rata-rata sebesar 22% sedangkan Divisi Food & Ice Cream hanya 22% dan growth rate sebesar 19%. Sesuai diagram BCG Matrix‚ Divisi Home & Personal Care dianggap sebagai stars karena memiliki kontribusi pertumbuhan penjualan
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Case 4: Boston Creamery Introduction A new financial planning and control system is only as good as a company’s capacity to implement it effectively. But most importantly‚ many employees see the new system as an end in itself‚ instead of a means to an end. The way standards are formulated play a crucial role in the results of these variances. For instance‚ management decided to use the sales forecasts based on what they made and incurred in the previous year. This would normally be the case
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S E 1 3 Sony Corporation: Car Navigation Systems 31 I n April 1996‚ Masao Morita‚ president of the Sony Personal and Mobile Communication Company‚ a division of the Sony Corporation‚ pondered how to recover Sony’s initial leadership in car navigation systems in Japan. As the first company to launch a reasonably priced (around $2‚000) after-market model in 1993‚ Sony could claim to have created the world’s largest car navigation systems market in Japan. Since the late 1980s‚ Sony led a group
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{draw:frame} The BCG matrix method is based on the product life cycle theory that can be used to determine what priorities should be given in the product portfolio of a business unit. To ensure long-term value creation‚ a company should have a portfolio of products that contains both high-growth products in need of cash inputs and low-growth products that generate a lot of cash. It has 2 dimensions: market share and market growth. The basic idea behind it is that the bigger the market share a product
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Cited: Ephron‚ Nora. “The Boston Photographs.” Convergences. Ed. Robert Atwan. Ney York: Bedford/St Martins‚ 2009. 244-249
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KEY FACTS AND SUMMARY: In May 1‚ 1987 and Four members of Harvard Business School’s research on what strategies to communicate with young people on curtail drug use among Boston’s school-going population. Drug products reached the Boston market around 1985&1986 and Mayor Flynn make curtailing drug abuse a top priority. They had limited the scope of the study and use a methodology within their budget of $20‚000 and with appropriate research questions for study. Based on the findings‚ all Harvard
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Executive Summary Sony Mobile Communications is a multinational mobile phone company and is a subsidiary of Sony Corporation. Problem Recognition Chart 1: Smartphone Operating Sales in Q4 2011 [pic]Source: Gartner 2011 Sony has been developing solid phones for more than a decade now‚ however‚ it has not been very successful in the smart phone industry. Referring to Chart 1‚ Sony only has 5% of the market share of the smart phone sales during 4th quarter of 2011. The lack of market share is
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History How and when was the organization founded? Sony was founded by two engineers‚ Akio Monita‚ a physicists and Masaru Ibuka. It was Ibuka who‚ after the end of World War II‚ originally founded a radio repair shop. The following year his friend Akio Monita joined him with twenty other fellow workers from the Japan Precision Instrument and Co. company and together they formed a company named Tokyo Tsushin Kenkyujo (Tokyo Telecommunications Laboratory). It was on that day; May 7th of 1946
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Company Profile Sony is synonymous with consumer electronics. It’s especially big in TVs and game consoles like PlayStation3. Officially named Sony Kabushiki Kaisha‚ the company designs‚ develops‚ manufactures‚ and sells a host of electronic equipment‚ instruments‚ and devices for consumer‚ professional‚ and industrial markets. Professional products include semiconductors and components. A top global media conglomerate‚ Sony boasts additional assets in the areas of music (Sony Music Entertainment)
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Corporation Sony - Company information Sony Company was founded in 1946 in Tokyo physicist Akio Morita and Masaru Ibuka engineer. The company consisted of 20 employees‚ they were engaged in the repair of electrical equipment and tried to create their own products. At that moment‚ any development and production have been hampered. Because of the post-war limits on the consumption of electricity has consistently exceeded this limit and "Tokyo Research Laboratory" kicked out of their official location
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