McKinsey Matrix (The GE multi factoral) With the help of McKinsey and Company‚ a leading consulting group‚ the General Electric Company (GE) developed a popular business portfolio analysis tool called the GE Multifactor Portfolio Matrix. This tool helps managers develop organizational strategy that is based primarily on market attractiveness and business strengths. Industry attractiveness might be determined by such factors as the rate of industry growth‚ the number of competitors in an industry
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GUIDANCE ON THE DESIGN AND CONSTRUCTION OF SUSTAINABLE‚ LOW CARBON SUPERMARKET BUILDINGS REPORT V2.0 JUNE 2011 WWW.TARGETZERO.INFO The European operations of Tata Steel comprise Europe’s second largest steel producer. With main steelmaking operations in the UK and the Netherlands‚ they supply steel and related services to the construction‚ automotive‚ packaging‚ material handling and other demanding markets worldwide. Tata Steel is one of the world’s top ten steel producers. The combined
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leading Indiana State to the NCAA Championship game‚ where they fell to a Michigan State University team that was led by Magic Johnson.[27] "The (1980s) Big 3" Larry Bird was drafted 6th overall by the Boston Celtics and spent his whole career with the team. Robert Parish was traded to Boston and joined Larry Bird in 1980. Kevin McHale was drafted 3rd overall in the 1980 NBA Draft.The other important story of the Celtics’ 1978–79 season was the ongoing dispute between Auerbach and new owner John
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The Boston Photographs Stanley Foreman‚ a journalist for the Boston Herald American‚ captured three famous photographs of a fire rescue case which reminded me of my grandmothers tragedy‚ displayed the themes of tragedy and anger‚ parallels to the movie World Trade Center‚ and aligns with my opinion that Foreman published the photographs rightfully. Foreman snapped the camera thinking to take heroic shots of a brave fireman successfully rescuing a woman and a child. Little did he know‚ he would
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Part1 The main decision problem for Boston Beer Company is whether or not it should remain in the light beer market. This is followed by four subsidiary decision problems if the answer to main problem is yes: should BBC create a new light beer brand‚ and if so what positioning should it take‚ should they keep Lightship‚ and if yes‚ should BBC maintain or change Lightship’s positioning. The research problems are as follows: it is profitable for BBC to remain in the light beer market‚ what are the
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Boston Consultancy Group (BCG Matrix) This product portfolio matrix classifies product lines into four categories. The BCG models suggests that organisations should have a healthy balance of products within their range. The Boston Consultancy Group classified these products as following: Dogs These are products which have low market shares and low market growth rates. The options for many companies is to phase these products out‚ however some organisation do go for the strategy of
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Reed Supermarkets – Action Plan Prepared by : Rishi Ranjan Reed Supermarket – Case Analysis Problem Statement : Meridith Collins‚ VP of marketing of Reed Supermarkets‚ is asked to increase the current market share of 14%(2010) to 16% by 2011.The following constraints are evident : 1. The market is fragmented with multiple players. 2. The operating margin is merely 2.1%‚ no scope of any error. 3. No investment plan for increasing the no. Of stores. Options available: 1. Increase
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EXECUTIVE SUMMARY Boston Creamery‚ Inc‚ is an ice cream company that manufactures and distributes ice cream to wholesalers and retailers. In 1973‚ the company had installed a new financial planning and control system that compares budgeted results against actual results and be able to highlight things that needed corrective actions or commend things that resulted in a favorable overall variance. This year‚ the division has a favorable operating income variance of $71‚700. Highlights: · Jim
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History of the BBC Founders: Jim Koch‚ Rhonda Kallman‚ founded in 1984 Koch: successful management consultant with the BCG(Boston Consulting Group);but wanted to do his family recipe. He believes : Domestic Microbrewery 可以打败 imported beers的弱点‚ by making consistently high quality---emphasized local character Background : Few craft brewers when BBC began. Critical element of Koch’s plan: use of established brewers’ production facilities: Pittsburgh Brewing Company
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The GE matrix is an alternative technique used in brand marketing and product management to help a company decide what product(s) to add to its product portfolio‚ and which market opportunities are worthy of continued investment. Also known as the ’Directional Policy Matrix‚ ’ the GE multi-factor model was first developed by General Electric in the 1970s. Conceptually‚ the GE Matrix is similar to the Boston Box as it is plotted on a two-dimensional grid. In most versions of the matrix: * the
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