INTRODUCTION ABOUT DOVE * In 1955 Unilever ( Lever brothers) introduced Dove * It was introduced as a mild cleansing ingredient in soap category. * It is always positioned as a “beauty bar” * It contains one fourth cleansing cream which moisturizes the skin instead of drying effect‚ an attribute which is not present in normal soaps. * Unilever promoted its moisturizer preposition heavily through advertisements and finally in 1979 its phrase “cleansing cream” was replaced by “moisturizer
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Product “In 1957‚ the Dove Beauty Bar was introduced in the US. It promised women that it wouldn’t dry their skin the way soap did. Women tried it. And it didn’t. Thus began a very trusting and lasting relationship between the brand and its users.” ( www.unilever.com.ph/brands/personalcarebrands/dove.aspx) This product of Unilever Global Company is used to replace soap in taking care of women’s skin. With its patented blend of mild cleansers and ¼ moisturizing cream‚ Dove Beauty bar is known all
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two genders. In narratives they are often shown to be compelling and brilliant. However frequently coupled with man’s brilliance is a trait of ignorance. That is just the case in the play‚ “A Doll’s House” by Henrik Ibsen; and in the tragedy‚ “Oedipus the King”. In “A Doll’s House”‚ the main male character is man by the name of Torvald Helmer. Torvald’s dominance over his wife‚ Nora‚ is repeatedly shown throughout the play. Torvald adopts the belief that a man’s role in marriage is to protect and steer
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The aim of all business enterprises is to satisfy the needs and wants of the society. Marketing is a basic function of all business firms. When a salesperson sells washing machines‚ a doctor treats a patient or a Government asks people to take their children for getting polio drops‚ each is marketing something to the target audience. Traditionally‚ small firm owners did not give as much importance to marketing as to other functions such as accountancy‚ production and selling. Training programs‚ enterprise
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these types of people end up with a wealth of success‚ but it always comes with a cost: they expose who they really are‚ for better or worse. In Antigone‚ a tragic play by Sophocles that takes place in Greece in around 441 B.C.‚ a man named Creon takes over as king of Thebes after the exile of his brother in-law and former king‚
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DOVE Case * In the 1950s Dove established the market positioning of being unique and differentiated itself from other normal soap bars‚ which leave the consumers with dry skin after usage‚ by coming up with a bar that moisturizes the consumers` skin after usage with inclusion of one-quarter cleansing cream. * It aimed to become a masterbrand in February 2000 to extend its category beyond the beauty bar category‚ such as deodorants‚ hair care products‚ facial cleansers‚ body lotions and hair
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the play Oedipus Rex‚ Tiresias contrast with Oedipus because he tells him he was the murder of king Laius. Oedipus is really lost‚ He doesn’t know who he is and doesn’t know his faith. Tiresias does a big part because without the prophecy wouldn’t know he was the murder of king Laius. Oedipus goes through a long journey to know who he is. Oedipus a tragic hero had a variety of things that happened to him. Oedipus goes to the blind prophet and begs them to tell him who was the murder of king Laius.
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DOVE: EVOLUTION OF A BRAND Ques What is a brand? Why does Unilever want fewer of them? * Definition: A name‚ term‚ design‚ symbol‚ or any other feature that identifies one seller’s good or service as distinct from those of other sellers. The legal term for brand is trademark. A brand may identify one item‚ a family of items‚ or all items of that seller. If used for the firm as a whole‚ the preferred term is trade name. Why fewer brands? * Global decentralization brought problems of
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Emotions For A King; lyrical voices The two literary sources that were chosen to examine was the Greek tragedy by Sophocles Oedipus Rex; the other‚ a poem by Jacopone De Todi “Two Different Modes of Contemplating the Cross”. Oedipus Rex is a tragedy about a Greek king who is searching for the truth. The truth of who committed a murder of the king who reigned before him. Through the reading of Oedipus Rex‚ one can particularly see the character of Oedipus grow and develop. The other source that
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Burke Contemp. Themes in Lit. 6 October 2009 Oedipus as a Tragic Hero There are many different characteristics that make a tragic hero worthy of popularity. All great heros throughout literature and history have been of noble birth‚ been fated by the gods to disaster‚ captured sympathy from the audience‚ and possessed a tragic flaw. Oedipus the King had all of these characteristics throughout his history and family. Oedipus posses qualities that are both empowering and a downfall. Since prophecies
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