Department of Business & Management Assignment Brief Module Title: Marketing Module Code: MG406 Assignment No/Title: CWK1: 4Ps Report Assessment Weighting: 30% Submission Date: Week 9 – Friday 28th November at 2pm Feedback Target Date: 19th December Module Co-ordinator/ Tutor: Celosia Mendes (Celosia.Mendes@bucks.ac.uk) Sarah Hill (Sarah.Hill@bucks.ac.uk)‚ Greg Dooley (Greg.Dooley@bucks.ac.uk) Course Area: Marketing Submission Instructions: 1. This assignment must be submitted electronically
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Title: The 4P applied by the Coca- Cola Company. 1.0 Company Overview Coca-Cola history began in 1886 when the curiosity of an Atlanta pharmacist‚ Dr. John S. Pemberton‚ led him to create a distinctive tasting soft drink that could be sold at soda fountains. He created a flavoured syrup‚ took it to his neighbourhood pharmacy‚ where it was mixed with carbonated water and deemed "excellent" by those who sampled it. Dr. Pemberton’s partner and bookkeeper‚ Frank M. Robinson‚ is credited with naming
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Analysis Of Maruti Suzuki- A Marketing Perspective | | . OVERVIEW Maruti Suzuki India Limited is a publicly listed automaker in India. Maruti Suzuki is India’s leading automobile manufacturer and the market leader in the small car segment‚ both in terms of volume of vehicles sold and revenue earned. It is largely credited for having brought in an automobile revolution to India. More than half the cars sold in India are Maruti cars. The company is a subsidiary of Suzuki Motor Corporation
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MARKETING MIX – CITROËN DS3 Comparison France – China Grégoire Duffour - 20140202930 Marketing Mix of the Citroen DS3 in France and China Citroën is a French automobile manufacturer. André Citroën founded the company in 1919. The brand has always been known for its cutting-edge technology and‚ on several occasions‚ it revolutionized the automotive industry. Citroën notably created the “Traction Avant” in 1934‚ the utility H‚ the 2CV‚ DS‚ GS‚ BX‚ SM‚ CX or‚ XM which are all avant-garde
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WATER OUR LIFELINE Water is a transparent fluid which forms the world’s streams‚ lakes‚ oceans and rain‚ and is the major constituent of the fluids of living things. As a chemical compound‚ a water molecule contains one oxygen and two hydrogen atoms that are connected by covalent bonds. Water covers 71% of the Earth’s surface.[1] It is vital for all known forms of life. On Earth‚ 96.5% of the planet’s water is found in seas and oceans‚ 1.7% in groundwater‚ 1.7% in glaciers and the ice caps of Antarctica
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The 4P Executive Summary Marketing Strategy for COVERGIRL Kayla Bolton Principles of Marketing- MKTG 3200 Dr. Kelly Price May 1‚ 2013 The 4P Executive Summary: Cover Girl My topic I have chosen for the 4P executive summary is Cover Girl. Cover Girl is an American cosmetics brand founded in 1958 in Baltimore‚ Maryland‚ by the Noxzema Chemical Company‚ (later called Noxell) and acquired by Procter & Gamble in 1989. The company launched six products to start and then slowly began
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What is Alkaline Water? Alkaline water‚ also commonly known as ionized water‚ is water that has a pH level greater than seven. This water is generally produced with the aid of a faucet-based water ionizer‚ or "alkalizer" and features a number of health benefits. Making Alkaline Water These are some of the possible sources of alkaline water: * Lemon (& Lime) Water * pH Drops * Alkalising Powder * Mainstream Water Filters * Water Distillers * Reverse Osmosis * Alkaline
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chocolates‚ the brand was targeted to appeal to a select niche. Positioning ‘You don’t just buy a Bournville; you earn it.´ Bournville is being positioned as the finest dark chocolate. The brand is currently promoted as the category innovator 4P ANALYSYS Product * Dark Chocolate made from the finest Ghana Cocoa beans. * Available in four flavours Almond‚ Rich Cocoa‚ Raisin & Nut‚ Hazelnut * Dark brown covering of the packet with the picture of melting chocolate cube * The
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Does This Thing Work? It operates on a 100 year old proven technology called electrolysis. Whenever you place two pieces of metal in water‚ and apply electricity‚ the water separates into it’s basic molecules‚ Hydrogen and Oxygen (H2O). If you look at the picture on the left‚ you will see H2O molecules connected together in their liquid form which is WATER But when you apply electricity (from your car battery)‚ the molecules separate and form a GAS (called HHO) which is a mixture of Hydrogen
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of purified water again. Due to the people of the United States drinking billions of gallons of water daily‚ the amount of purified water we drink is starting to run out which is causing a problem already. Psychological studies have shown humans still don’t accept water being reused even after knowing the water is purified and perfectly clean. Advocates are still against ultraviolet machines being used to clean and purify water. While some people believe that drinking recycled water is both repulsive
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