Nestlé-Danone and the bottled water sector M34 Table of contents |Introduction 3 | |I. Presentation of the structural features of the bottled water industry 4 | |I.1. Strategic segmentation (market segmentation) 4
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Water is the most commonly consumed drink in today’s world. Mostly‚ because it is essential to life‚ and partly because it is being presented to consumers in a neatly labeled‚ bottle. Water is a necessity‚ but having it in a bottle is not a necessity. In an article by Tree Hugger it asserts “Somehow‚ somewhere‚ somebody decided that tap water was no longer acceptable and along came the paranoia‚ the bottled water and the oceans full of trash and empty plastic bottles”(Watson). This statement reiterates
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Dangers of Bottled Water General Purpose: To Inform Specific Purpose: At the end of my speech my audience will able to describe the dangers of Bottled water. Central idea: Bottled water is not as safe as people believe it to be. Organization Style: Cause and Effect I. Introduction Attention getter: “Every five minutes in the U.S over 2 million plastic bottles are used (Arrey).” Americans drink about 7 billion gallons of bottled water a year that’s about $8 billion dollars in
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Bottled Water vs. Tap Water In today’s society drinking water from a plastic bottle has become the norm‚ but just a few decades ago this action was not the case. During the late 70’s a French company named Perrier introduced bottled water to America and convinced people of the fact that drinking water from a bottle would make people look cool‚ so they advertised a new fashion of consuming this precious liquid. Companies like Coca-Cola and Pepsico saw the opportunity to start a division of bottled
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Strength Awarded Best Water Bottling Plant by ABWI in 2001‚ 2002‚ 2003 and 2004 and an Order of Excellence in 2003 and 2004. The water is bottled at source. Owning the site of the natural spring has preempted the competitors such as multi national companies as Coca- cola . Rather than sourcing water from a spring‚ bottlers use existing town water and purify the water using a variety of treatments. This shows the lack of access to natural springs The supply of water from Cooroy Mountain
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characteristics of the bottled water industry? If we define the economic characteristics in term of macro environment‚ there is several ways that we can categorize as the follow; Market size and growth rate The bottled water industry has a high potential in growth rate and in the terms of sales volume or per capita consumption rate. For example‚ the United States’ capita consumption of bottled water lagged those of soft drinks by more than a 2:1 margin. In term of bottle water‚ the majority of
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become one of the most dangerous things to consume. Bottled water is plaguing our environment and big corporations are making a huge profit from this necessity. The film Tapped delves into the ways that these big corporations are making big money off of bottled water‚ and what it is doing to our health and our environment. These companies are taking water from lakes without paying for it and they are creating drought. Then they are bottling up this water in plastic bottles which are harmful to human health
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Drinking Tap-water is better than Bottled Water Bottled water is simply water from some sources that a company has placed in a bottle for resale. It can have minimal processing – as in natural spring or mineral water‚ or it can be completely filtered and dematerialized which is to remove minerals in the water to nearly pure‚ and then added minerals back into the water to make it taste better. In these days‚ “we drink 15 times more bottled water today than we did in 1976. According to the NRDC
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QUALITY OF BOTTLED WATER PRODUCED BY WATER REFILLING STATIONS TABLE OF CONTENTS APPROVAL SHEET i ACKNOWLEDGEMENT ii LIST OF TABLES v ABSTRACT vi CHAPTER I INTRODUCTION Background of the Study 1 Related Studies 3 Statement of the Problem 6 Objectives 6 Conceptual Framework 7 Significance of the Study 9 Scope and Delimitation 9 Definition of Terms 9 CHAPTERII METHODOLOGY
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forth. One person will say ‚”that bottled water is better” and another will say‚” no way tap is better.” Almost like the on going argument that went on in Bobby Bushay’s head in the movie Water Boy where he was saying H2O is better than Gatorade. But when it truly comes down to it tap water is really the winner. It’s better than bottled water in many ways in general. Firstly it costs a whole lot less than bottled water‚ secondly because most of the time bottle water is that same as tap‚ and lastly
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