BLK Enjoy the Dark Side of Water Nina Tran‚ Qualetha Boswell‚ Sarah Dartiguenave‚ and Jaclyn Gingrich Marketing Research 12/06/2012 Professor Aybat Table of Contents Introduction BLK is the first ever fulvic- enhanced all natural mineral water. This is a recent item that has recently entered the market. This product derives from a proprietary blend of fulvic acid which is a yellow brown substance. It is a derivative of plant matter that is mined from an 80 million year old source
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products. In this report‚ first‚ we are going to analyse and segment the possible markets for Tipperary Water Co. Ltd in European as well as in non-European countries. Then we will analyse and decide which international entry strategy is suitable to enter the chosen market. The model for the International Market Selection (IMS) is based on the model by Hollensen . 2. Current Situation Tipperary Water Co. Ltd was founded by Patrick and Nicholas Cooney in 1986 in Tipperary‚ Ireland. The company has its
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Fiji Water Mark Muraski BUS 330 Natasha Bell-Scott March 2010 Fiji Water Fiji water is more than just a rehydration product‚ it’s a lifestyle. In this paper I will explain how the three levels of product‚ augmented product‚ actual product and the core benefit relate to Fiji water. The packaging label is important to all manufactures and Fiji sells the idea well with its design. Fiji has used a new brand development strategy. When customers buy Fiji water they are showing that they
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quality due to low mineral content (particularly sodium). Perrier plans being perfect anytime by providing the best tasting sparkling water on the market. They are not only marketing for the rich and/or famous‚ they want to be an everyday thirst quencher. Perrier vision is to be the number one sparkling mineral water in the world. Perrier’s mission is to offer bottled water to meet consumer needs anywhere‚ anytime. In May of 1989 in an issue of Fortune the company was depicted as one of six companies
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EXECUTIVE SUMMARY: This project is about VITAMIN WATER. It covers the core concepts that are involved in the production‚ development and implementation of this product. Taking an initiative and launching a new product for the local market‚ this concept involves giving a new era to the mineral water. This report guides about the product attributes‚ boosting its phases to penetrate through target market identification and segmentation‚ planning for market positioning‚ effective pricing strategy‚ how
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FIJI Water From: Alex Nash Date: March 15‚ 2011 Subject: Carbon footprint analysis and solutions FIJI Water has always been proud of its environmentally friendly image. The company has always honored its corporate social responsibilities by being involved with many environmental groups and is currently partnered with Conservation International‚ an environmental organization engaged in a large-scale rainforest conservation project in Fiji. During the past couple of years FIJI Water has
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of the Earth is water. Roughly‚ 70 percent of an adult’s body is water. One of life’s most important necessity is water. Without it‚ no living being would be alive.Even in the first book of the bible‚ it was one of the first creations. Water is the driving force of life‚ and a big debate has begun about it‚ whether bottled or tap water is better. Tap water is better because of the reduction of waste‚ it’s less costly‚ and it’s healthier. Tap water is better than bottled water because of the reduction
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Watsons water (A) Product attribute‚ Customer needs and Buying Process Buying process can be differentiated into 4 stages: –Need identification -water is important for human body since about 70% of human body is made by water. - eg. Someone needs to drink water after doing exercise in order to recover his/her body. –and evaluation -Customers usually compare one water product with another brand’s water product before make a final decision. -they typically think about the price‚ quality‚ and taste
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colloquium “Charity Water‚” by Cubby Graham. In this colloquium‚ Graham talked about 800 million people who didn’t have access to clean‚ safe drinking water. Diseases such as e. Coli‚ Salmonella typhi‚ and schistosoma were found in the water that they were drinking from. They shared the same water with the animals as well. People were also battling with leaches stuck in their throat from drinking the water. Graham talked about this one little girl from India that kept vomiting the water she was drinking
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Vitamin Water in Pakistan MISSION STATEMENT To establish itself as a health water supplier targeting sports‚ thrill seeking community and also for those adults‚ for whom‚ vitamin intake becomes a necessity with a span of age or due to some illness. To establish itself as a health water supplier for young generation & for adults with vitamin as a daily source of energy Executive Summary Purpose of this project is to study the opportunities in Pakistani market for “Vitamin Water”. Vitamin
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