Bottled Water (A) Assuming that you are from the agency‚ prepare a tentative marketing research proposal with the following; marketing decision problem‚ research problem‚ Research plan‚ and information collection methods. Marketing Problem Exploring gaps (latent or otherwise) to create a brand and price value for a freely available commodity- water Research Problems/ Objectives 1. Finding and tapping the need gap for bottled water 2. Zeroing in on the primary as well as the secondary
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Liquid Asset Bottled water companies are industries that cause detremental damage to the environment and its customers. But according to law and American economics‚ they are doing nothing wrong. They are an ever-expanding industry generating record profits. In America and the rest of the world‚ economic growth is the epitome of great modernized success. Yes‚ the companies are over using a lot of fossil fuels such as crude oil and natural gas. Yes‚ they are ruining ecosystems by draining water tables until
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which is way more than just the raw product itself. This has been done with bottled water recently globally over the past 30-40 years. It is now normal for people to stock up their fridge with bottled water in places like Cape Town where the standard of the tap water is exceptionally high and is one of the cleanest in the country. So how did this phenomena first happen? In 1977 in America a company launched bottled water called Perrier which was sold in a glass bottle. These drinks were targeted
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fresh water is drinkable‚the rest is in ice glaciers‚ Due to human intervention‚ the supply of freshwater is now unsustainably incompetent to meet with modern demand.Humans are now fully aware of the limitation of this natural capital and to cope with our dilemma have tried to regenerate as much of this natural capital as possible. As seen in the documentary Tapped‚ the bottled water industry is a main culprit for inadequate distribution of drinkable water.It is clear that we have a water problem
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Why are water bottles harmful? Bottled water wastes fossil fuels to transport and produce. Bottled water production in the United States used the energy of 32 and 54 million barrels of oil to make and transport plastic water bottles in 2007. 80% of bottled water isn’t recycled. Bottling and shipping water is the least energy efficient way to transport water that is used Chemical and physical properties of plastic water bottles Chemical properties: combustible‚ soluble Physical properties: High
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It is no secret that bottled water costs more than tap water‚ but is it reasonable to state it costs 1‚000 times more? It is very difficult to give an exact number for the difference between the two‚ but 1‚000 to 2‚000 times more is a reasonable estimate. This is based on the fact that on average‚ a gallon of bottled water costs $1.22. Protesters against bottled water industries use the highest prices of water bottles they can find as a way to show a bigger contrast between the two‚ essentially
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Bottled water vs. tap water Water is an essential part to human life. We as humans need around eight to twelve cups per day to make up for the fact that throughout normal functions such as breathing and sweating we lose an average of ten cups per day. To make sure that we are healthy and everything runs properly‚ we must make sure we drink the right amount of water (msnbc.com‚ 2004). The one question when thinking about water is what type of water will you drink? The biggest controversy is bottled
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topic of tap water and bottle and why you should drink tap water. What are the types of waters and the facts of bottled water and tap water? What are the standards and regulations over bottled and tap water? Why you should drink tap water? Based on research I believe that tap water is a better choice because of the FDA regulations and standards places on it‚ the effect it has on the environment and the overall cost and health effects of tap water. Tap Water Vs Bottled Water What are the
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Elizabeth Young BIO 220 January 27‚ 2013 Trent McDowell Filter This: The Advantages of Bottling Your Own Water Water‚ life’s most essential element. Is your consumption of this life giving liquid eradicating the Earth as we know it? Bottled water has become a huge trend in the US and the world today. “In 2007‚ Americans spent $11.7 billion on 8.8 billion gallons of bottled water‚” (Palliser‚ 2010‚ p1). They are on the shelves of every convenience store‚ supermarket and vending machine.
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approximately 70% water‚ and water is one of the necessities of life. Being that it is such an important part of people’s lives‚ it is assumed that people would take into consideration the type of water they drink. Tap water is a first world luxury that most people take for granted because of other options that are available. Americans should increase the consumption of tap water over bottled water for many reasons. Tap water has been known to be more safe than bottled water. Also‚ tap water is a lot cheaper
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