Bottled Water: Urbanization and Environmental Impact A Report by Mihir Garikiparithi The bottled water industry has grown rapidly and continuously since its inception. However‚ it has been a topic of concern ever since the negative effects of plastic were discovered in 1891. The necessity of bottled water‚ and the waste produced by the industry‚ has been questioned numerous times. One of the key factors that create a demand for bottled water is urbanization. The expansion of cities and industry
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which is way more than just the raw product itself. This has been done with bottled water recently globally over the past 30-40 years. It is now normal for people to stock up their fridge with bottled water in places like Cape Town where the standard of the tap water is exceptionally high and is one of the cleanest in the country. So how did this phenomena first happen? In 1977 in America a company launched bottled water called Perrier which was sold in a glass bottle. These drinks were targeted
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Liquid Asset Bottled water companies are industries that cause detremental damage to the environment and its customers. But according to law and American economics‚ they are doing nothing wrong. They are an ever-expanding industry generating record profits. In America and the rest of the world‚ economic growth is the epitome of great modernized success. Yes‚ the companies are over using a lot of fossil fuels such as crude oil and natural gas. Yes‚ they are ruining ecosystems by draining water tables until
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the importance of regulating sales of bottled water in the country as volume and value sales of it increased as a result of consumers and households perceiving that it is of superior quality to that of tap water. In 2012‚ the Safe Bottled Water Act of 2012 was approved on final reading in the House of Representatives. The Act seeks to mandate that the Department of Health establish clear labelling requirements for bottled water including source and type of water‚ type of treatment‚ date of bottling
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Bottled Water (A) Assuming that you are from the agency‚ prepare a tentative marketing research proposal with the following; marketing decision problem‚ research problem‚ Research plan‚ and information collection methods. Marketing Problem Exploring gaps (latent or otherwise) to create a brand and price value for a freely available commodity- water Research Problems/ Objectives 1. Finding and tapping the need gap for bottled water 2. Zeroing in on the primary as well as the secondary
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Case Study 3 Nov 2009 Bottled Water Industry 1. What are the strategy-shaping business and economic characteristics of the bottled water industry? What is the industry like? The global bottled water industry forecast is growing by 30% through 2010 to reach approximately $82 billion in revenue. Bottled water is thought to be safer than municipal tap water and an alternative choice to high calorie carbonated beverages. Focus on fitness‚ health‚ and the go-go lifestyle has made the United States’
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– Outline Tap and Bottled Water Goal: To persuade the audience that: 1. Bottled water is not better than tap water 2. They should start using reusable water bottles Introduction Bottled water is believed by many to be cleaner and safer than tap water… While in many cases bottled water is clean and kept at a good quality‚ it is almost equal in most aspects with tap water 1. Costs and value of bottled water Basically‚ I would like to convince you that bottled water is not all it’s made out
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Bottled Water Case: Industrial Evolution 1. Describe the bottled water industry as presented in the case a. Size in sales: In 2001‚ bottled water was among the world’s most attractive beverage categories‚ with global sales exceeding 32 billion gallons and annual growth averaging nearly 9 percent between 1996 and 2001. b. Projected growth: U.S. per capita consumption had grown to nearly 20 gallons a year by 2001 and was expected to grow to 26 gallons a year by 2005 c. Number of Competitors:
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fresh water is drinkable‚the rest is in ice glaciers‚ Due to human intervention‚ the supply of freshwater is now unsustainably incompetent to meet with modern demand.Humans are now fully aware of the limitation of this natural capital and to cope with our dilemma have tried to regenerate as much of this natural capital as possible. As seen in the documentary Tapped‚ the bottled water industry is a main culprit for inadequate distribution of drinkable water.It is clear that we have a water problem
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Why are water bottles harmful? Bottled water wastes fossil fuels to transport and produce. Bottled water production in the United States used the energy of 32 and 54 million barrels of oil to make and transport plastic water bottles in 2007. 80% of bottled water isn’t recycled. Bottling and shipping water is the least energy efficient way to transport water that is used Chemical and physical properties of plastic water bottles Chemical properties: combustible‚ soluble Physical properties: High
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