The Bottled Water Market Abrianna Dykes‚ Krystal Miller‚ Richard Mikulaj‚ Shantelle Hannon MKT/571 December 23‚ 2013 Dr. M. Gullory The Bottled Water Market The bottled water industry has grown substantially in the last few years. Drinking water is one of the most sought-after goods‚ and it is one of the few items that don’t taste much differently from other waters. Each company adheres to what they believe in making a better product for the consumer. This is enhance by the marketing strategy
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type of water participants drink: store-bought bottled water‚ home filtered water‚ or tap water. As depicted in chart A‚ seven (47%) respondents drink home-filtered water‚ six (40%) drink bottled water‚ and the remaining two (13%) drink tap water. An overwhelming
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Q1. 1. Sales decline (1999)‚ result of market change bottled water (fastest-growing industry). (exhibit1) 2. Should be market led instead of marketing led (ch1 p16 ). As the market changes‚ so does the values demanded. Their late response entails consequences such as: - Brita only achieved 35% share compared to 65% PUR FM market share - Retailer‚ such as BIG W ‚ has installed a display which compares alternative filtration products. PUR does better. - P&G purchased PUR‚ PUR will now be marketed
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Water Quality and Contamination Tamekia Roberts SCI 207: Dependence of man on the Environment Instructor: Michelle Kozlowski November 24‚ 2014 Introduction Background- The ever-increasing popularity of bottled water means that it is important to analyze not only its mineral content but also‚ above all‚ it’s content of possible contaminants‚ especially the organic ones. In this respect‚ bottled waters are a special case‚ because apart from organic chemical contaminants
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Battling Over Bottled Water Student Name University Name Battling Over Bottled Water One of the last places in the world one would expect to find a battle over water is Michigan. Michigan‚ who once displayed “Water Wonderland” on its license plates‚ features more than 11‚000 lakes and 36‚000 miles of streams and one is never more than six miles from enjoying any one of them (Michigan Outdoors). Why then has a dispute over water rights escalated into several lawsuits? The purpose of this
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Water plays an important role in society. People need water in order to survive and stay healthy. Most people buy bottled water because it is believed to be safer than tap water. However these purchases are on a convenient basis. One thing that will continue to influence people to buy bottled water is the idea of a healthy lifestyle. Consumers will pay a lot of money for water that they believe to be safe. Drinking water prevents a lot of health problems mainly dehydration. A lot of people claim
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Competition in the Bottled Water Industry 1. List and describe the dominant economic characteristics of the bottled water industry. Market size and growth rate The industry is size is worldwide with a growth rate averaging nearly 9% from 1996-2001 (with a U.S. per capita growth from 20 gallons per year in 2001 to 26 gallons per year in 2005.) Number of buyers There is a significant number of buyers in the U.S. and internationally. No one buyer accounts for a significant fraction of
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Just Tap It: The Negative Effects of Bottled Water “In Canada‚ bottled water consumption was estimated at 24.4 litres per person in 1999. By 2005‚ that had increased to about 60 litres per person‚ with sales worth $652.7 million” (CBC News‚ 2008). This dramatic increase in bottled water consumption does not come without severe repercussions and has caused a chain reaction of unfortunate events. Although easily available and terribly convenient‚ bottled water negatively effects the environment‚ is
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Bottled water‚ it seems such an unlikely culprit for such massive deterioration. Bottled water‚ as simple and convenient as it is‚ is the beginning of a large controversy. Behind it is not only a story of pollution‚ but also a story of the damage from the production. “... many had an incomplete understanding of the total environmental impact of bottled water production” (Saylor‚ et al. 599). The environment is being destroyed by the plastic and the wastes of oil. Not only is the environment being
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Bottled Water Industry Analysis & Recommendations I. Industry Introduction The Bottled Water industry is still in an expansionary/growth stage. In 2005 the bottled water industry accounted for $70 billion‚ and is expected to reach $140 billion by the year 2020.Advertising budgets are very heavy in companies such as Pepsi (Aquafina)‚ and are positive indicators of the current [growth] stage in the product’s lifecycle. However‚
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