Case Study 3 Nov 2009 Bottled Water Industry 1. What are the strategy-shaping business and economic characteristics of the bottled water industry? What is the industry like? The global bottled water industry forecast is growing by 30% through 2010 to reach approximately $82 billion in revenue. Bottled water is thought to be safer than municipal tap water and an alternative choice to high calorie carbonated beverages. Focus on fitness‚ health‚ and the go-go lifestyle has made the United States’
Premium Bottled water Coca-Cola
1.0 Introduction Water is one of the people basic needs. All people need water to survive and no one can live without it. So‚ they are willing to pay the money to purchase water. From the secondary data market research‚ most of the American consumers drink bottled water more than tap water because they feel that tap water not safe. Many companies are reputation have filtered water until pure. So‚ the bottled water will bring safe and attractive package that make very people when drink something
Premium Bottled water Drinking water
Bottled Water (A) Assuming that you are from the agency‚ prepare a tentative marketing research proposal with the following; marketing decision problem‚ research problem‚ Research plan‚ and information collection methods. Marketing Problem Exploring gaps (latent or otherwise) to create a brand and price value for a freely available commodity- water Research Problems/ Objectives 1. Finding and tapping the need gap for bottled water 2. Zeroing in on the primary as well as the secondary
Premium Marketing Sports car racing Bottled water
Ethiopia having their first sip of clean water in months. That is possible because someone‚ or a group of people‚ brought them bottled water. Bottled water is the best option of water for this reason and a few others. Bottled water is also the best option because of its availability during disasters and it provides jobs to many people. Bottled water‚ best water. Bottled water is very important in underdeveloped countries‚ it may be the only source of clean water they ever receive. In Bad to the Last
Premium Drinking water Water Bottled water
Water is a vital substance that is required to survive‚ without it we can suffer from severe dehydration and possibly even death. The Mayo Clinic Staff states in "Water: How much should you drink every day?"‚ that "Every system in your body depends on water. For example water flushes toxins out of vital organs‚ carries nutrients to your cells‚ and provides a moist environment for ear‚ nose‚ and throat tissues" (Mayo Clinic Staff). This elaborates on how your body uses water to keep your body healthy
Premium Bottled water Drinking water Bottle
are drinking bottled water in record numbers—a whopping 5 billion gallons in 2001” (IBWA). Drinking water is an essential to all living beings‚ especially human beings. The concern globally is people are not getting enough water to help replace whatever they have lost through the normal bodily functions. Bottled water has great contributions when it comes to Americans. Americans of this century have grown up on bottled water; it becomes second nature to them to not buy bottled water. At schools
Premium High school Drinking water Water
The Australian bottled water industry has been growing rapidly over the past decade. Many Australians drink bottled water on a regular basis‚ and on average consumed 21.2 litres per person (Australian Bureau of Statistics) in 2001. The boom in consumption of bottled water has moved the product beyond the niche market and into the mainstream as it has become a staple to many Australians. Many people drink bottled water today simply because they prefer the taste to that of tap water or perceive it
Premium Marketing Brand
Bottled Water and the Environment There is no doubt bottled water serves many reasonable purposes including for travel‚ as an alternative to the other options offered at places such as sporting events‚ and for emergencies. Many people have begun to see bottled water as better alternative to tap water and causing the amount of consumption and production to increase. “According to Lauria ’s bottled water association‚ in 1990‚ 2.2 billion total gallons of bottled water were sold worldwide. In 2007
Premium Recycling Bottle
interesting things. Water companies don’t have to give their condition reports of their water to the public while tap water is constantly regulated by the EPA. Another thing it pointed out was just how many contaminants are found in bottled water. There are many hazardous things in the bottles that people drink from everyday and most of us don’t realize how dangerous this is to us. It also pointed out the damage that these bottles have on the environment after they are thrown away. Bottled water is quickly
Premium Bottle Recyclable materials Bottled water
– Outline Tap and Bottled Water Goal: To persuade the audience that: 1. Bottled water is not better than tap water 2. They should start using reusable water bottles Introduction Bottled water is believed by many to be cleaner and safer than tap water… While in many cases bottled water is clean and kept at a good quality‚ it is almost equal in most aspects with tap water 1. Costs and value of bottled water Basically‚ I would like to convince you that bottled water is not all it’s made out
Premium Bottled water Tap water Water quality