Trouble with Bottled Water 1. What’s in the Bottles One problem has to do with what’s in the bottles themselves. The Earth Policy Institute reports that 1.5 million barrels of oil per year‚ which is enough to fuel 100‚000 cars for that same year‚ are required to satisfy Americans’ demand for bottled water. That’s because PET‚ or polyethylene terephthalate‚ the plastic used in water bottles‚ is derived from crude oil. And‚ according to the Earth Policy Institute article "Bottled Water: Pouring
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The Case Against Bottled Water TheStar.com - August 11‚ 2008 By Sean Petty & Justin Trudeau Essay Exercise: After reading this newspaper opinion piece‚ think about how the authors could revise this into an academic essay. What would they have to change in terms of content‚ format‚ and style? Consider whether there are any opportunities for using headings‚ graphics‚ etc. Canadians have long been proud of the mighty rivers and beautiful lakes that make this country one of the greatest repositories
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Bottled Water Industry Analysis & Recommendations I. Industry Introduction The Bottled Water industry is still in an expansionary/growth stage. In 2005 the bottled water industry accounted for $70 billion‚ and is expected to reach $140 billion by the year 2020.Advertising budgets are very heavy in companies such as Pepsi (Aquafina)‚ and are positive indicators of the current [growth] stage in the product’s lifecycle. However‚
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Bottled Water vs. Tap Water In today’s society drinking water from a plastic bottle has become the norm‚ but just a few decades ago this action was not the case. During the late 70’s a French company named Perrier introduced bottled water to America and convinced people of the fact that drinking water from a bottle would make people look cool‚ so they advertised a new fashion of consuming this precious liquid. Companies like Coca-Cola and Pepsico saw the opportunity to start a division of bottled
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Large pool of buyers but no one accounts for a significant fraction of overall market demand. Degree of product differentiation Various types‚ such as natural mineral water‚ spring water and purified water etc. Products could be identical. Buyer needs and requirements Due to the concerns over the safety of tap water. An increased focus on health and fitness. The hectic on-the-go lifestyles of American consumers. Attracted by the convenience‚ purity and portability. Number of rivals
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DISTRIBUTION AND SALE OF BOTTLED WATER Bottled water was distributed to the large grocers and clubs directly by the producers whereas they use third parties like bear and wine distributors to make sales and deliveries to stores‚ restaurants & delis Coca-Cola and PepsiCo enjoyed the advantage of their vast distribution channels. It was easy for them to distribute Dasani and Aquafina with their deliveries of other beverage. They also negotiated contracts with sports stadium‚ universities‚ school
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Bottled Water the Unknown Enemy Water bottle sales have been going up exponentially these last few years. According to the International Bottled Water Association (IWBA). People who are buying bottled water are being cheated. Tap water is cheaper‚ more convenient‚ and the change in taste is almost nonexistent. It is the better choice. Water bottles do not have as many perks as tap and is not reliable. The first big selling point about tap is how cheap it is. Consumer Reports News reports
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“Tap Water or Bottled Water?” Tap water and bottled water are both good and harmful in their own ways but still we consume both everyday. Tap water is an all around better drink because it isn’t as expensive‚ not harmful to the environment‚ and not harmful to the human body. Statistics say that in 2008 they found 38 different contaminants in 10 different brands. Bottled water is also dangerous to our environment. People will not recycle the water bottles and the bottle will end up in our lakes‚
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Assignment: WATER POLLUTION 1) What is water pollution? 2) What causes water pollution? 3) Name the 2 sources of pollution 4) What are the different types of water pollution? 5) How can water pollution be prevented? 6) Pollution can be: MICROBIOLOGICAL‚ CHEMICAL‚ SUSPENDED MATTER‚ NUTRIENTS‚ OXYGEN-DEPLETING SUBSTANCES. Give one real example for each cse with a brief explanation. 1) 1- Water pollution is the contamination of water bodies‚ very
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Nestlé-Danone and the bottled water sector 1) Presentation of the structural features of the bottled water industry. a) strategic segmentation. There are four different family of product in the bottled water market : * mineral water ; they are spring waters with specific properties such as medical treatment. They cannot be processed. * spring water ; they are naturally pure and from groundwater as mineral water. No treatment shall be given to them. They are on average three times
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