OPPORTUNITIES AT THE “BOTTOM OF THE PYRAMID” In economics‚ the “Bottom of the Pyramid” refers to the largest‚ poorest socio-economic group and do not have access to the benefits of modern‚ organised and efficient industrial systems. In global terms‚ this is the 4 billion people who live on less than US$2 per day. The “Bottom of the Pyramid” phrase is used in particular by people developing new models of doing business that deliberately target that demographic‚ often using new technology.
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ES_TBL_7/1 17/8/04 7:40 pm Page 1 Chapter 1 Enter the Triple Bottom Line John Elkington In 1994‚ the author coined the term triple bottom line. He reflects on what got him to that point‚ what has happened since – and where the agenda may now be headed. The late 1990s saw the term ‘triple bottom line’ take off. Based on the results of a survey of international experts in corporate social responsibility (CSR) and sustainable development (SD)‚ Figure 1.1 spotlights the growth trend
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people started to question organisations ’ practices and their environmental‚ social and economic impacts. With this in mind‚ companies started to pay more attention to business sustainability in order to improve the company ’s reputation. The Triple Bottom Line (TBL) concept is a methodology that focuses on the 3 P ’s: People‚ Planet and Profit. It was first introduced by John Elkington in 1994 and has increasingly become a basis for business sustainability. Not only has the world ’s Green mentality
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Case 3-4 Marketing to the Bottom of the Pyramid Central Issues The concept of the Bottom of the Pyramid (BOP) market was originally developed by C.K. Prahalad in “The Fortune at the Bottom of the Pyramid” to highlight a large potential market made up of a large segment of the world’s population that has‚ until recently‚ been an ignored market segment among multinational companies. In an age of increasing global competition and near-saturation for some products in more mature markets‚ this
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Bottom of the Social Ladder By: Frances Snell January 15‚ 2013 Introduction to Applied Behavior Science Psy 202 Meagan Marksbury I. Living Conditions A. Home B. Yard C. Isolation II. Family A. Children B. Income C. Challenges III. School A. Social B. Activities C. College IV. Childhood
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and the lower level of employees. The two corporate strategies the four CEO’s talked about were Top Down and Flat. The CEO’s talked about how each strategy had its own uses and how each may provide different results. While watching the videos‚ it was noticed by our group‚ that the four CEOs discussed the top-down corporate strategy more than any other. Our group also agreed that the Top Down strategy was the preferred approach among the employees. One of the CEO’s talked about how it allowed
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A CCL Research White Paper Leadership and the Triple Bottom Line Bringing Sustainability and Corporate Social Responsibility to Life By: Laura Quinn Jessica Baltes C E N T E R F O R C R E AT I V E L E A D E R S H I P Leadership and the Triple Bottom Line CONTENTS Executive summary Highlights Background TBL awareness and importance TBL leadership skills and actions TBL outcomes and advantages Organizational strategy and the TBL Organizational culture and systems supporting or hindering
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Review of “The Bottom Billion” by Paul Collier Over recent decades various countries have developed exponentially while a select few‚ referred to as the “bottom billion‚” are failing to escape poverty. Paul Collier focuses on this group‚ arguing that through consistent growth‚ the bottom billion can escape poverty. Unfortunately‚ poverty traps such as conflict‚ natural resources‚ being landlocked with bad neighbors and bad governance; coupled with the lack of productive intervention policies‚
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Bottom dwellers refers to any species of animal or some other organism that lives on the sea floor. Biologists often use the term benthos to refer to bottom dwellers. Benthos feed off algae. Examples include many species such as crab rock-fish worms sea slugs sea snails. Sea cucumber Starfish Crayfish coral Some Bottom dwellers clean the ocean floors Bottom dwellers refers to any species of animal or some other organism that lives on the sea floor. Biologists often use the
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The Market at the Bottom of the Pyramid urn on your television and you will see calls for money to help :he world’s 4 billion poor-people who live on far less than $2 a day. In ict‚ the cry is so constant and the need so chronic that the tendency for nany people is to tune out these images as well as the message. Even :hose who do hear and heed the cry are limited in what they can :ccomplish. For more than 50 years‚ the Vorld Bank‚ donor nations‚ tarious aid agencies‚ narional governments‚ and
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