of authentic athletic footwear‚ apparel‚ equipment and accessories for a wide variety of sporting and fitness activities‚ Nike Originally name Blue Ribbon Sports; Nike Athletics was founded in Oregon in 1964 by Bill Bowerman and Phil Knight. With an investment of just $1000 Bowerman and Knight began selling their products from the trunk of their car until the first store opened in 1966. In 1971 Blue Ribbon Sports hired Carolyn Davidson to design the famous Swoosh logo for $35. The following year
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Kaycee C. Atienza Sales Management (2-7-13) BSBA-32a3 Prof. Lucila Magalong Adidas was founded in 1948 by Adolf Dassler‚ following the split of Gebrüder Dassler Schuhfabrik between him and his older brother Rudolf. Rudolf later established Puma‚ which was the early rival of Adidas. Registered in 1949‚ Adidas is currently based in Herzogenaurach‚ Germany‚ along with Puma. The company’s clothing and shoe designs typically feature three parallel bars‚ and the same motif is incorporated
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group has expanded into different formats‚ different markets and different market sectors‚ whereas‚ Nike is an international brand almost known by every man‚ women and child in the world. Nike was founded a little later than Tesco in 1962 by Bill Bowerman and Phil Knight. For this assignment I am required to produce a detailed report on two contrasting medium/large sized organisations. My two chosen organisations are Nike and Tesco who I have briefly described above. Both Nike and Tesco are two contrasting
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sell to the consumer market. Nike is a clothing and goods manufacturer‚ focusing on athletic shoes‚ apparel‚ sporting goods and accessories. Originally known as "Blue Ribbon Sports"‚ it was founded by track athlete Philip Knight and his coach Bill Bowerman in January 1964. The company’s profits grew quickly‚ and in 1966‚ “Blue Ribbon Sports” opened its first retail store. Continual growth throughout the 20th Century has seen Nike become the world leading sports manufacturer and they now provide a range
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15- CONCLUSION 16- REFERENCES 1- EXECTIVE SUMMARY 2- INTRODUCTION 3- AIM OF THE STUDY 4- COMPANY PROFILE Nike was the goddess of victory in ancient Greek mythodology. Athlete runner Philip Knight and his coach‚ Bill Bowerman‚ were inspired by the myth and re-named their small sport wear company Nike in 1978. Since then‚ the business has grown phenomenally pursuing differing advertising strategies within its various markets‚ while at the same time striving to communicate
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An organization created under the regulations of a state to act as a legal person to carry on business‚ which can sue or be sued‚ can issue shares to raise funds with which to start or to increase its capital is a corporation. There are also non-profit corporations organized for religious‚ educational‚ charitable or public service purposes. One of the corporations are the “Nike‚ Inc” which in other words can be said a company. And what here will be discussed the process how a corporate body that
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Historical Background Back in 1924 Dassler Brothers established the Gebruder Dassler shuhfabrik which was the predecessor company of Adidas. After the World War II the two brothers had a rival‚ the company dissolved and Rudi Dassler established PUMA and Adi Dassler‚ renamed the Gebtuder Dassler Shuhfabrik to Adidas (combination of his first and last name). Adidas continued to be the most innovative company with many patents such as the track shoes with screw in-spikes. The most of the athletes
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Introduction:Globalisation is defined in the dictionary as "The growth to a global or widespread scale". However‚ under a more economic definition‚ the term "Globalisation" describes the increased mobility of goods‚ services‚ labour‚ technology and capital throughout the world. The advantages and disadvantages of globalisation have been debated and studied heavily in recent years. Some economists of globalisation say that it helps developing nations "catch up" to industrialized nations much faster
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Co-Authored by Agata Ramallo Garcia October 17‚ 2012 at 1:29pm 18 36 0 Comments 2 Ratings: Overall 4 Innovative 4 Detail Summary Innovation is a cornerstone of the Nike brand. Our company was founded by two visionaries‚ Bill Bowerman and Phil Knight‚ who set out to reinvent athletic footwear. Over the past decade‚ our drive to design and produce better‚ faster‚ lighter products has evolved into an even more ambitious agenda – to embed long term sustainability into our business
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Assignment (Prof. Kripa Shanker) Books on decision making or operation research The Goal: A Process of Ongoing Improvement by Eliyahu M. Goldratt‚ Jeff Cox and David Whitford (Jun 2012) Operations Management (Operations and Decision Sciences) by William Stevenson Project Management wMSProject2007 CD and Student CD by Erik Larson and Clifford Gray Statistical Techniques in Business and Economics (Mcgraw-Hill/Irwin Series Operations and Decision Sciences) by Douglas Lind‚ William Marchal
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