NIKE Executive Summary Nike Inc. founded in 1962 by Bill Bowerman and Phil Knight was first named Blue Ribbon sports. Their goal was to distribute high quality Japanese athletic shoes to American consumers in an attempt to compete with Germany’s domination of the athletic wear at that time (Adidas and Puma). Nike manufactures and distributes athletic shoes at every marketable price point to the global market. More than 40% of sales come from athletic apparel and sports equipment
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Austin Wang Dr. Sean Jasso Section 22 May 24‚ 2012 Marketing Plan Stage 2 Nike: Executive Summary: - Bill Bowerman and Phillip Knight found the company as Blue Ribbon Sports in 1964 - Changed the name to Nike in 1978 - Nike Headquarter is located in Beaverton Oregon - Global marketer of footwear‚ apparel‚ equipment and accessory products - Offers footwear and products to sports such as tennis‚golf‚ baseball‚ football‚ bicycling‚ volleyball‚ wrestling‚ cheerleading‚ aquatic activities
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participated in marathons since. Knight received a BBA in Accounting at the University of Oregon in 1959‚ and was an MBA student at Stanford University. The revolution of the sports clothing industry began in 1964‚ when Knight and his partner‚ coach Bob Bowerman‚ began to import Japanese shoes and sell them to local track runners‚ under the company name Blue Ribbon Sports. According to reports from www.hoovers.com NIKE is the world ’s #1 shoemaker and controls over 20% of the US athletic shoe market. The
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NIKE: How they make their employees "Just Do It" Nike was established by Phil Knight and Bill Bowerman in 1972 and is considered to be one of the leading global athletic shoes and apparel marketers. They had started by shoes that Tiger Shoes sent them and improving them to make them better for runners in their shop Blue Ribbon Sports. Jeff Johnson was the first employee of Blue Ribbon Sports who marketed "The Swoosh"
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Inc: Nike is a successful multi-national that specializes in sporting apparel that has established its popularity by utilizing various marketing strategies that include sponsoring major athletes‚ for instance‚ Michael Jordan and Ronaldhino. Bill Bowerman and Phil knight formed Nike Inc under the partnership name‚ Blue Ribbon Sports with an aim to produce high-quality Japanese athletic shoes to the American consumers (Nike Inc‚ 2012). Nike aims to “develop products that help athletes of every level
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Integrated Marketing Communications | By Mark LLanos | Advertising and Public Relations | | Executive Summary Best known for their “Just do it” branding‚ Nike was founded in 1955 by an athlete named Phil Knight who ran track for Bill Bowerman. Originally starting as a footwear distributor for a company known today as “ASICS”‚ the founders of the company decided to take a different approach to their business. When they launched their Nike line‚ they realized that having an athlete endorse
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Nike ’s marketing strategy is an important component of the company ’s success. Nike is positioned as a premium-brand‚ selling well-designed and expensive products. Nike lures customers with a marketing strategy centering around a brand image which is attained by distinctive logo and the advertising slogan: "Just do it".[40] Nike promotes its products by sponsorship agreements with celebrity athletes‚ professional teams and college athletic teams. However‚ Nike ’s marketing mix contains many elements
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TEACHING IDIOMATIC EXPRESSIONS TO LEARNERS OF EFL THROUGH A CORPUS BASED ON DISNEY MOVIES Irene López Rodriguez Brown University‚ USA Elena María García Moreno Escuela Oficial de Idiomas de Cartagena Abstract: This paper attempts to provide a strategy for the teaching of idioms to learners of EFL through a corpus based on Disney movies. Adopting a cognitive approach‚ idioms are seen as being motivated by conceptual metaphors which tend to be grounded in our embodied experiences and which
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Nike vs. Adidas: Constant Competition for Industry Dominance Every generation of man has seen sport as an integral part of the social order. From the ancient civilizations to contemporary society‚ humankind has recognized both the importance of the improvement and maintenance of physical fitness as well as the entertainment inherent in competition. A symbol of physical prowess‚ skill‚ determination‚ and discipline‚ the athlete has always held a revered place in society. Athletes‚ depending on the
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Nike Marketing Plan By: Marketing Management MM522 March 2004 Outline I. Executive Summary II. Table of Contents III. Company History IV. Marcoenvironment a. Demographic b. Economic c. Social d. Political e. Technological f. Ecological V. Competitive Advantage a. Industry Environment b. Operating Environment VI. Four P’s of Marketing a. Product b. Place c. Promotion d. Price VII. Core Competencies a. Strengths b. Weaknesses c. Opportunities d. Threats VIII. Business
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