multinational corporation engaged in the design‚ development‚ marketing and sales of athletic footwear‚ apparel‚ and equipment. The company was founded in 1964 by a former University of Oregon track runner‚ Philip Knight‚ and his track coach Bill Bowerman. They named the company Blue Ribbon Sports. They were importing running shoes from a Japanese company and selling them in the Pacific Northwest. They continued to grow until in 1971 Blue Ribbon Sports started to manufacture their own line of footwear
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would come to define many aspects of popular culture and myriad varieties of cool. Nike emanated from two sources: Bill Bowerman ’s struggle lighter‚ more durable racing shoes for his Oregon runners‚ and Knight ’s search for a way to earn a living without having to give up his love of athletics. Bowerman track coach at the University of Oregon where Phil Knight ran in 1959. Bowerman desire for better quality shoes clearly influenced
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Name] [Subject] [Date] Nike Company’s Background History Nike in 1962‚ started as Blue Ribbon Sports‚ as its Founder member‚ Phil Knight thought there was a market for athletic shoes designed by athletes for athletes. In the year 1964‚ Bill Bowerman‚ Knight’s track coach & Phil Knight joined hands together & NIKE Inc. was co-founded with headquarters in Beaverton‚ Oregon. Nike’s grassroots strategy was born of low capital and necessity‚ but became one of the strengths of the company. (Becklund
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apparel‚ was the birth-child of University of Oregon coach Bill Bowerman and runner Phil Knight. Founded in January 25‚ 1964 the company was originally named Blue Ribbon Sports and was a distributor for Japanese shoemaker Onitsuka Tiger. The company truly came from humble beginnings as Knight sold their products from his car during track meets. During that same year the company reached a healthy profit of $8‚000 and in two short years Bowerman and Knight opened its first retail store along Pico Boulevard
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•Nike is a company. •Nike is a brand. •Simplify and go. •The consumer decides. •Be a sponge. •Evolve immediately. •Do the right thing. •Master the fundamentals. •We are on the offense – always. •Remember the man. (The late Bill Bowerman‚ Nike co-founder)" Manager Manifesto -It is a set of Core Principles that describe how Nike managers lead with excellence * Lead * Coach * Drive * Inspire Objectives: * Protect and improve Nike’s position as the number one
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The role of the government also plays a major role in these challenges that are faced by Nike. As we know that government laws and regulations differ from country to country and this makes manufacturing of products very difficult challenge for the international companies like Nike. The host governments have laws concerns against consumer protection‚ information and labeling‚ employment‚ wages and salaries and safety of the workers who work in those firms. The international organizations must keep
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The History Of Nike Inc. Nike (originally known as Blue Ribbon Sports)‚ was founded by University of Oregon track athlete Phil Knight and his coach Bill Bowerman in January 1964 (Yahoo finance NKE profile page as of Jan. 2 2008). The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger‚ making most sales at track meets out of Knight’s car. Many top Oregon runners began wearing the shoes‚ and the shoe’s popularity grew quickly because of Kennan Meyer. The company’s first
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in the sports footwear and fashion industry‚ with annual sales exceeding $ 12 billion‚ more than half of which now come from outside the United States. The company was co-founded in 1964 by Phil Knight‚ a CPA at Price Waterhouse‚ and Bill Bowerman‚ college track coach‚ each investing $ 500 to start. The company‚ initially called Blue Ribbon Sports‚ changed its name to Nike in 1971 and adopted the “Swoosh” logo recognizable around the world originally designed by a college student for
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victory -- and that the inspiration for the name struck during a dream. It began in 1964 with a casual agreement and between University of Oregon track coach Bill Bowerman and Phil Knight. The pair formed Blue Ribbon Sports and began importing Japanese brand running shoes‚ known today as ASICs‚ in the United States. In 1967‚ Knight and Bowerman made the handshake deal formal and incorporated as BRS Inc. Jeff Johnson signed on in 1965 as the company’s first full-time salesperson and opened Blue Ribbon
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footwear‚ apparel‚ equipment and accessories. • Originally known as Blue Ribbon Sports (BRS)‚ it started with an idea to make the footwear lighter to give competitive advantage to athletes by track athlete Philip Knight and his coach Bill Bowerman in January 1964. • One of the major goals of NIKE is product innovation and product improvement. • Business strategy to target most of the sports around the world and to produce distinct and comfortable footwear and apparels. • Nike
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