Principles of MarketingNike‚ Inc11/25/2010 | Prepared by: * Menino Pereira * Karthik Gowda * Shreyans Sethi Prepared by: * Menino Pereira * Karthik Gowda * Shreyans Sethi * Nike’s mission statement is all about combining the love for sports with a mutinous and headstrong nature to think out of the box by means of innovation and inspiration (Katz 1994) * Nike’s mission statement is all about combining the love for sports with a mutinous and headstrong
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product development)………………………………..pg.17 Marketing mix (4 P’s)…………………………………………….…….pg.18 9. Recommendation/conclusion….………………………………………..pg.20 10. References………………………………………………………………..pg.21 EXECUTIVE SUMMARY Nike Inc. founded in 1964 by Bill Bowerman and Philip Knight is global leader in sportswear and footwear industry. With Nike occupying around 45% of global market share in footwear and apparels and moving further ahead‚ much of the organisational success can be credited to its marketing strategy
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Executive summary: Nike is a giant multinational company that is engaged in the development‚ design‚ distribution related to professional footwear‚ sport accessories‚ equipment and services. In 1979‚ Nike officially introduce its Air Cushioning Technology which many Nike Air including Air Max (1987)‚ Zoom Air (1995)‚ Tuned Air (1998) and Air-Sole shoes use nowadays. Nike Air shoes came out very successfully thanks to their realistic characteristics such as lightweight‚ cushioning‚ versatile and
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of 2012‚ it employed more than 44‚000 people worldwide. The brand alone is valued at $10.7 billion‚ making it the most valuable brand among sports businesses. The company was founded on January 25‚ 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight‚ and officially became Nike‚ Inc. on May 30‚ 1978. The company takes its name from Nike (Greek Νίκη‚ pronounced [nǐːkɛː])‚ the Greek goddess of victory. Nike markets its products under its own brand‚ as well as Nike Golf‚ Nike Pro
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Business-level strategy 10 Compensation Programs and Social Responsibility 10 Ethical Conduct 11 Recommendations 12 References 13 Nike’s history and Growth: In 1962‚ Blue Ribbon Sports was founded by Philip Knight and his coach Bill Bowerman as an importer of Japanese shoes. Primarily‚ the company operated as a distributor for Japanese shoe maker Onitsuka Tiger‚ now
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Alex. U/GSU EMBA Financial Reporting Comparative Financial Analysis Nike Inc. vs. Adidas AG Submitted to: Dr. Ismail Gomaa By: Ghada Mahmoud Saafan 1/1/2010 CONTENTS Contents ........................................................................................................................................................................2 Methodology: ....................................................................................................................................
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NIKE 1 Nike has always remained on the preference list of athletes and athletic footwear was indeed the first category of products launched by the company more than 30 years ago. Today‚ you can see the craze for its products‚ not only among athletes‚ but also among golfers and other sportspeople. Apart from that‚ Nike shoes and other accessories have also become the favorite fashion products for teenagers. Thus‚ fashion‚ elegance and achievements are some of the associated attributes of Nike
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Athletic Shoes Industry Strategy Comparison Report of Nike‚ Inc. and Adidas AG wei 4/30/2010 ABSTRACT This report is an analysis of the athletic shoes industry on both a global and U.S. market. This report is to analyze the external and internal issues facing this athletic shoes industry‚ and the companies that operate within it. This analysis includes a comparison of Nike‚ Inc. and Adidas AG who are footwear manufacturers in the world. However‚ Nike spent thirty years developing from the
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Managerial Auditing Journal Emerald Article: UAE corporations-specific characteristics and level of risk disclosure Mostafa Kamal Hassan Article information: To cite this document: Mostafa Kamal Hassan‚ (2009)‚"UAE corporations-specific characteristics and level of risk disclosure"‚ Managerial Auditing Journal‚ Vol. 24 Iss: 7 pp. 668 - 687 Permanent link to this document: http://dx.doi.org/10.1108/02686900910975378 Downloaded on: 05-06-2012 References: This document contains references to 68
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FINANCIAL RATIOS AND ANALYSIS OF; * NIKE INC * PUMA * ADIDAS Contents * Executive Summary | * Nike INC | * Puma | * Adidas | * Financial Ratios | * DOL & DFL | *
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