[pic] BUSINESS STRATEGY EVALUATIONS OF BMW Prepared by |Mr. Yi Ze‚ Li ( Tommy ) |ID. 5237802 |SEC. 471 | |Ms. Kidtaya C. |ID. 5225103 |SEC. 471 | |Ms. Meng-Chien C. |ID. 5135116 |SEC. 471 | IN PARTIAL FULFILMENT OF THE REQUIREMENTS
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for Bayerische Motoren Werke AG (Bavarian Motor Works) TABLE OF CONTENTS An overview of Bayerische Motoren Werke AG----------------------------------P.4 BMW – Mission-------------------------------------------------------------------------P.5 Automobile Market--------------------------------------------------------------------P.9 BMW – “The Ultimate Marketing Machine”-----------------------------------P.12 Customer-driven------------------------------------------------------------------P
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Introduction The amazing success of the BMW group for decades inspired me to write this brief report on this group. Initially‚ the report will provide an overview of the group. Secondly‚ by using PEST and Porter’s 5 forces analysis‚ it will describe the current and future environment that the group is operating in. Next part will be an analysis of strengths as well as weaknesses of the group via the market and its competitors. Then the report will present the strategy NUMBER ONE that is used by the group
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How does a catalyst in the form of a metal ion affect the rate of reaction in an iodide clock reaction with potassium peroxydisulphate ions? Background When peroxydisulfate ions (S2O82-) react with iodide ions (I-) in the presence of a starch indicator‚ they produce a dark blue solution. Reaction (1) S2O82- + 3I- I3- + 2 SO42- (peroxydisulfate ion) (iodide ion) (iodine ion) (sulfate ion) To determine the rate law for this reaction a series of changes
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Many advanced high school and college chemistry students perform an experiment known as the "iodine-clock" reaction‚ in which hydrogen peroxide reacts with iodide to form iodine‚ and the iodine subsequently reacts with thiosulfate ion until the thiosulfate has been consumed. At that point‚ the reaction solutions turn blue in the presence of starch. The experiment helps students understand the fundamentals of chemical kinetics --- the speeds at which reactions take place. 1. Activation Energy
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in the BMW’s future strategy‚ it strongly focus on expand of the potential market. For example‚ China and Russia. In terms of brand promotion‚ BMW Group‚ will seize the opportunity‚ and vigorously advise and expand public awareness network. At the same time‚ BMW also advertise their ambitions and sense of responsibility to society. In the automotive manufacturing area‚ BMW Group proposed to advertise new product concepts and environmental protection. BMW believes that with further development of
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luxury models‚ such as Lexus‚ Infinity‚ and Acura to compete with European cars made by BMW‚ Mercedes‚ and Audi. In this analysis‚ I’m going analyze BMW and its competitors using Porter’s Five Forces Model and other marketing tools and determine if BMW has a competitive advantage in the market. History The Bayerische Motoren Werke also commonly known as BMW is the world ’s most renowned automobile brand. BMW was founded in 1916. The company’s headquarters is in Munich‚ Germany and the current CEO
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Time and time again BMW has demonstrated its effective marketing mix which is evident in the advertisement below. First let’s break down the Marketing Mix into the four Ps: Product‚ Price‚ Promotion‚ and Place (concept discussed in Chapter 2 and in lecture). BMW manufactures high-quality automobiles which come in a variety of styles and designs. BMW offers everything from small cars to large cars‚ SUVs‚ convertibles and motorcycles. The sleek design and sporty appearance of all BMW vehicles has allowed
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Analysis The 13 Clocks is a fairy tale told by a twentieth century author. Its themes are clearly statements about the moral concerns of the time and perhaps are intended more for adults than for children‚ even though James Thurber used the form of a child’s story. One of the story’s meanings is that a true life is in a way being like a child. Adults responded to Thurber’s message: The book sold well‚ going into nine printings. Thurber had earlier written fairy tales for children as well as
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illustrate the connection‚ the first one being brand awareness and the fact that you are probably aware of what brand this coursework will be covering. The Bayerische Motoren Werke‚ also known as (BMW) is considered one of the world’s most successful automobile manufacturer‚ with three premium brands - BMW‚ MINI and Rolls-Royce. The group was established in Munich on the year of 1916 as an aero-engine manufacturing company‚ and from the very start it was setting its high standards and innovation culture
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