CPI Case Bob Marsh a pharmacy manager takes a job with Cooper Pharmaceuticals and has an illustrious 12 year career with them. Throughout his career and especially towards the end Bob was conflicted with doing what was best for his customers and satisfying management. Every year management would do performance evaluations measuring how the salesman’s sales volume was and how his/her relationship improved with the physicians they try to sell to. Bob was always hitting or exceeding quota and had
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Marketing Strategies in FMCG Industry [Author’s Name] [Institution’s Name] Marketing Strategies in FMCG Industry Chapter Two: Literature Review Over the years‚ distinct analytical methods have been evolved to optimize effectiveness in marketing consumer goods; although these methods have resided in silos (Aaker‚ 2002). Given that finally the source of the most important allowances is financial allowance‚ a holistic analytical structure that embraces this control and esteem is needed. This
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Questions to Consider in Case Write-up: 1. What is the best argument Heather Yates can make to justify charging Windham Pharmaceuticals for impressions instead of click-throughs? Does she have acceptable alternatives? Click-throughs: People showing an active interest‚ but not necessarily sales. Impressions: Viewers. High quality “views” (people who will by eventually) are more valuable than low quality “look-in” click-through. “wanted to learn more”. Is this more accurate?
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Introduction Nike was found by Bill Bowerman‚ the legendary University of Oregon track & field coach together with Phil Knight‚ a University of Oregon business student and middle-distance runner under Bowerman. At the beginning Nike was found in January 1964 with the name of Blue Ribbon Sport (BRS). The first-year sales totaled was $ 8.000. In 1972‚ Nike was introduced by BRS as the new brand of athletic footwear‚ the name was for the Greek winged goddess of victory. The Nike’s mission is
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times of day? Do you ever notice lower energy periods where you would kill for the time to take a nap even though you haven’t been doing anything? Our daily up and down pattern is a good example of our body’s natural rhythms. But now that body clock may actually help
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Analysis “The Ormolu Clock” is a short story written by Muriel Spark‚ who is considered to be one of the 50 greatest British writers since 1945. Dame Muriel is a poet‚ writer of fiction and literary criticism‚ and biographer – went on to win most of the literary awards going‚ was never out of print‚ and was at the top of her profession‚ internationally‚ for more than half a century. The story under discussion begins with the description of two hotels standing side by side and separated by a
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Chemical Kinetics: The Iodine-Clock Reaction: S2O82−(aq) + 2 I−(aq) → I2(aq) + 2 SO42−(aq) To measure the rate of this reaction we must measure the rate of concentration change of one of the reactants or products. Here‚ it is convenient to carry out a clock reaction involving the product I2. To do this‚ you will include (to the reacting S2O82− and I−) i) a small (but accurately known) amount of sodium thiosulfate‚ Na2S2O3‚ and ii) some starch indicator. The added Na2S2O3 does not interfere with
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Case Study: Flower Pharmaceuticals A. The table below lists each category and states whether the cost is relevant‚ if it is an implicit or explicit cost‚ and if the cost has been properly calculated (note: company is currently operating at 65% capacity). Cost category | Relevant | Implicit/Explicit | Calculated correctly? | Fully allocated capital cost1 | N | Explicit | Y | Direct labor cost2 | Y | Explicit | Y | Materials Purchased3 | Y | Explicit | Y | Materials Inventoried4
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Investigating the effects of changing concentration: iodine clock reaction. Abstract This is an experiment to show the Iodine Clock Reaction. To create a chemical reaction to see how long it takes for solution to change to a dark blue Color. When changing the concentration of the iodide (K1) and adding distill water to make it up to 5cm³ each time. This is to see if the reaction takes less with less concentration or faster with more concentration added to the peroxodisulphatee. So with the solution
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for 10 ounce bottles of Linatol Introduction Lorex Pharmaceuticals recently gained FDA approval to market and sell a new product called Linatol. This memo will address the need to select a target amount to which each 10-ounce bottle of Linatol will be filled. The analysis of several target fill rates was conducted to determine the one that maximizes the contribution per case‚ therefore generating the maximum revenue for Lorex Pharmaceuticals. This ideal fill rate will allow more bottles to be
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