JUST NOTICIBLE DIFFERENCE The tool of ’Just noticeable difference (JND) can be used to advantage. Brand identity changes can happen for many reasons. In most recent cases‚ particularly Axis Bank and Vodafone‚ the identity change was all about a need for a new name to replace the old. In the first case‚ it was a statutory imperative and in the second‚ it was due to a change of ownership pattern. The key need is‚ however‚ to convey that the change is but a name change alone. Nothing else has changed
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Is brand loyalty of consumers affected by a financial crisis? The current financial crisis has spread around the world and no consumer has stayed untouched. In economic downturns‚ consumers are trying to better manage their expenses due to uncertainty for the future. In such cases‚ their brand loyalty might be shaken. Especially for UK consumers‚ whose purchasing power is lower than the other nations‚ the situation in the beginning of 2010 seems to be much more difficult. Hence‚ the purpose of
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Nowadays the world changes in so many parts such as environment‚ economic‚ cultural‚ technology and so on… And all of those things will be effect in a business. Especially‚ technology has change really quick over last 20 years. It is made the word seem smaller and make people closer .Communicate today has changed from personal to more dialogue as sharing information‚ sharing videos‚ photos and other multimedia content. It is accomplished through the development of technology in both hardware such
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mix. The marketing mix is a combination of the four Ps- product‚ price‚ promotion and place. [Solomon et al (2011)‚p.21 & 22] In my own experience as a consumer‚ every company must need to use the marketing mix. For example‚ if we think about Vodafone
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THE INTERNET PROJECT Module Code 5N1611 TABLE OF CONTENTS INTRODUCTION 3 ANTI-VIRUS PROTECTION 3 CONCLUSION 5 AUTHENTICATION 5 ENCRYPTIONS 5 FIREWALLS 6 CONCLUSION 12 BIBLIOGRAPHY 12 INTRODUCTION Anti-virus protection Antivirus software is essential protection for any business or home users that is connected to internet. This software needs to be applied not only to single personal computers but to a network as a whole. This should ensure that viruses carried
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products and services in the market. To maintain their competitive position‚ UPC gained access to new and complementary capabilities‚ resources and businesses. Furthermore‚ the major competitors of UPC are Ziggo‚ KPN‚ Telfort‚ TELE2‚ Online‚ and Vodafone. UPC Ziggo What are the different strategic groups? Dimensions to Consider for Structural Analysis (Strategic Groups) within Industries 1. Specialization - Width of product line 2. Brand identification - Advertising 3. Product
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Orange The Orange brand is all about simplifying the mobile user’s experience and relating to human rather than technology. Although being an MNO means that Orange has to highlight technical aspects of its brand as well to highlight the quality of its brand experience‚ but Orange tends to do that by employing technology as a tool for a better future rather than an end in itself. For Orange‚ being an MNO is all about enabling people to interact and communicate in the richest ways possible and the
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References: Bowman‚ D. (2010). EMR mining unlocks personalized health care marketing. Retrieved January 7‚ 2012‚ from www.fierceemr.com Gellman‚ R. (2003). HIPAA basics: Medical privacy in the electronic age. Retrieved January 7‚ 2012‚ from www.privacyrights.org Landro
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htm&pc=001/008/002/016/001&mnu=52910&mfp=001/008&st=&cy= Rangaprasad‚ P. (2012‚ March). A Setback in Fighting Tax Avoidance in India: Vodafone vs. Union of India. Retrieved December 2012‚ from Financial Integrity and Economic Development: http://www.financialtaskforce.org/2012/03/09/a-setback-in-fighting-tax-avoidance-in-india-vodafone-vs-union-of-india/ Rau‚ A.‚ & Ghosal‚ P. (n.d.). Entering the Tiger’s Den: Foreign Investment in India Through Mauritius or Singapore. Retrieved
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1. SWOT analysis of 2 companies. A. SWOT analysis of AIRTEL : SWOT analysis of VODAFONE : Strength 1.One of the most popular cellular service provider in India 2.One of the largest Telecom operator in the world 3.Only Indian operator‚ with VSNL‚ that has an international submarine cable 4.High brand visibility 5.Strong advertising with ZooZoo concept 6.Tieup with international sports like FormulaOne Weakness 1.Price competition from BSNL and MTNL 2.Untapped Rural
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