FINAL PROJECT Unilever Bangladesh Faculty Member: Nadia Asraf (NAF) Course BUS 101‚ Sec 9 Submitted by: Shah Asif‚ Id: 081170030 Sabrina Akther -1210680030 Sufia Akhter Suma-1130043030 Rubiya Jahan Chowdhury -1210677030 Date: 15-04-2012 NORTH SOUTH UNIVERSITY Table of Contents Titles | Page Number | Executive Summary | 5 | Introduction | 6 | SWOT Analysis | 6 | Functional Management in Uniliver Bangladesh ltd | 10 | Promotional Strategies and Tools | 13 | Conclusion | 16 | Reference
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Technological Factor Analysis Unilever has invested and is still investing heavily in IT to help to better its business activities more importantly in the areas of e-business for improvement in product quality and brand image. “E-commerce grew by more than 40% in 2015 thanks to a focus on brilliant execution online where 80% of sales are made from the first page view”. (Unilever Annual Report‚ 2015) Unilever is aware that lack of funding for development of new products‚ lack of technical expertise
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A Decade of Organizational Change at Unilever Unilever is one of the world’s oldest multinational corporations with extensive product offerings in the food‚ detergent‚ and personal care businesses. It generates annual revenues in excess of $50 billion and a wide range of branded products in virtually every country. Detergents‚ which account for about 25 percent of corporate revenues‚ include well-known names such as Omo‚ which is sold in more than 50 countries. Personal care products‚ which account
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of us. By questioning assumptions during every point of the product or service development process‚ we can entertain new ideas and possibilities. Mattimore tells the story of his colleague Gary Fraser‚ who took over the oral care business unit at Unilever‚ and had to take on two much larger‚ deeply entrenched competitors in the toothpaste market‚ Colgate and Crest. He couldn’t compete with them head-to-head from a product standpoint‚ and couldn’t
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goals and objectives. In this regard‚ M&S is what BS 8903 calls a ‘Pioneer’ – that is to say‚ a high influence buyer with sufficient buying power to engage with suppliers and bring about sustainability improvements. In turn‚ M&S recognizes its opportunities in the supply chain and works with its suppliers so that they share responsibility for sustainability. Suppliers are expected to answer questions that specifically relate to sustainability issues - M&S will only do business with suppliers
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Unilever Bangladesh Limited Historical Background Unilever Bangladesh Limited is a subsidiary of Unilever‚ world’s one of the largest Household and Personnel Care and Foods Manufacturer with an annual turnover of 47 Billion Euro or approximately TK.320000crore.Unilever Bangladesh Limited is the leading Household and Personnel Care product in Bangladesh with brands and a number of sub-brands.UBL is around here in Bangladesh for more than four decades. The company has a huge manufacturing facility
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1 Introduction Unilever Corporation is a British consumer good organisation‚ which was founded in 1930 (Fletcher & Godley‚ 2000). Now‚ it has become a multinational corporation having a co-headquarter in Netherland and London (Demos‚ 2015). The concerned organisation offers several products including food‚ beverages‚ skin care products‚ and cleaning agents (Woods & West‚ 2010). In the ranking‚ it is the world’s largest producer of food spreads (Ghoshal et al.‚ 2002). Its market share has been increasing
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Unilever : Globalising the Ice Cream Business Unilever is a global company that was founded alomst 70 years ago. The company sells more than 1‚000 diffrent brands through some 300 subsidiaries in more than 130 countries. The head office is diveded between London and Rotterdam. At the beginning of January 1997 the Rotterdam headquarters of the Unilever group was seething with activity. Althought the company was the market leader in ice cream sales in the countries where it operated‚ the management
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huge and expanding global reach. Unilever proudly declares that every day 150 million people are choosing their brands ‘to feed their families and clean their homes’. Unilever is one of the world’s top makers of packaged consumer goods and moves countless products like deodorants‚ fragrances‚ soap‚ margarine‚ tea and frozen foods all over the world. The corporation sells products in over 150 countries and has annual sales of approximately $ 46 billion (£31‚5bn). Unilever controls subsidiaries in at least
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Competing on resources: Strategy in the 1990’s‚ Collis & Montgomery (1995) Harvard Business Review Managers complain that strategic planning is too slow to keep up with changes in global competition and technology. Resource Based View (RBV) combines the internal analysis and external analysis of the industry and the competitive environment. Therefore‚ RBV builds on‚ but does not replace‚ the two approaches to strategy. RBV sees companies as very different collections of physical and intangible
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