Jim Active Gym Marketing Plan. Liam Mullins: 3052944 Jackson Behan: 3051421 Li Pham: 3034902 Tutors Name: John Lawson JIM ACTIVE GYM MARKETING PLAN CANBERRA‚ ACT‚ CIVIC PREPARED BY LIAM MULLINS JACKSON BEHAN & LI PHAM Contents page Executive Summary | 4 | Business Overview/ Purpose of plan | 4 | Product/ Service Information | 4 | Implementation | 5 | Cost of Implementation | 5 | The Company | 6 | Mission Statement | 6 | Stakeholders | 6 | Organisation
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Powerhouse Gym Marketing Plan 3.5 Marketing Mix Strategies 3.5.1 Product Strategy Powerhouse Gym product strategy should be to attract and retain business. The main goal should be to promote a positive atmosphere and unforgettable experience that helps their clients lead a healthy lifestyle. By offering exceptional product coupled with pleasing experience to promote repeat business. By separating its experience from other gyms will give Powerhouse Gym the edge from their competitors.
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Gym Target Market Target Market is the market segment that I am hoping to have joined the gym based on the improved advertising by focusing on 3 main target areas. Age‚ gender‚ geography‚ and socio-economic grouping define these markets. With a gym there is more than one target market and you have to market to each one in different ways; but at the same time find marketing that will reach all of them without bringing the cost of your advertising up to an unrealistic level. Targeting is very
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Findings and the Implication for Marketing for the GYM Table 1 reason for visiting | Frequency | Percent % | Valid Percent | Cumulative Percent | Relaxation | 9 | 10 | 10.0 | 10.0 | Fitness | 31 | 34 | 34.4 | 44.4 | Loss weight | 33 | 36 | 36.7 | 81.1 | Build strength | 17 | 18 | 18.9 | 100.0 | Total | 90 | 100 | 100 | | Table 1 showing the result the question reason of visiting the gym The participant were asked the reason for visiting the gym and only 9 out of the 90 (10%)
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Running Head: Strategic Plan‚ Part I: Conceptualizing a Business Strategic Plan‚ Part I: Conceptualizing a Business Name BUS/475 – Week Two Introduction Mission‚ vision‚ and value statements provide guideline theories to formulate organization’s strategic plan. Organizations create their corporate‚ business‚ and tactical strategies and objectives. The given paper gives a detailed research on the mission and vision statements of Ace Gym and how are these statements helpful in
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many large companies move into many of the office buildings been created; this will then increase the population of the job force in the area. Therefore‚ HSB has target the area in conjunction with the increase of population. HSB is proposing a gym that is easily accessible and affordable for the area. Based on the current demographics and the increase in population the area is highly underserved by fitness centers. According to 2009 pro-forma‚ its anticipate that the company would make a
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loser in a boxing match is supposed to suffer. It is hard to calibrate such things – how hard an opponent’s brain should be banged against the side of the cranium – in the heat of the battle. From time immemorial‚ in immemorial ways‚ men have been fighting for the entertainment of other men. Perhaps in a serene‚ temperate society‚ boxing would be banned along with other blood sports – if‚ in such a society‚ the question would even arise. But a step toward the extinction of boxing is understanding
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Boxing Boxing‚ often called "the manly art of self-defense‚" is a sport in which two competitors try to hit each other with their glove-encased fists while trying to avoid each other’s blows. The competition is divided into a specified number of rounds‚ usually 3 minutes long‚ with 1-minute rest periods between rounds. Although amateur boxing is widespread‚ professional boxing has flourished on an even grander scale since the early 18th century. Amateur fights consist of 3 rounds‚ professional
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essay 1. Introduction 1.1 How boxing started 1.2 Nowadays women practice boxing 1.3 Famous female bóxers 2. Women have the same opportunities as men 2.1 Why allow women in boxing? 2.2 Women can do the same physical training 2.3 Women can follow the same discipline as men 3. Women are also skillful 3.1 Women are also fast 3.2 Women are strong 3.3 With obvious reason women are more kind-heart 4. Men think boxing is not appropiate for women 4.1 Men
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century BC. In those days boxing was a thing of honour‚ settling matters with their own hands was a widely recognized rule. Of course there weren’t any set of rules to restrict its usage. We could say it was a sort of today’s MMA. Very brutal one. It was included in the Olympic Games at the 23rd Olympiad in 688 BC. At that time the concept of a ring‚ a round or weight groups – everyone fought in the same division – was unknown to them. Couple of centuries later and boxing pretty much dissolved into
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