TOY: MR. POTATO HEAD! Since the time of my childhood I have been exposed to hundreds of toys and games. However‚ only a few stand out in my memory and even fewer still remain in my possession today. There are many toys in America‚ which are known by all ages‚ nationalities‚ and social classes. Toys such as Barbie‚ Legos‚ Cabbage Patch Kids‚ GI Joe‚ and many more are well known commodities‚ which have been in existence since before my time. Although there are numerous toys I can remember
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IAT 210 – Week 1 Summer 2014 From Plato If you would read a man’s Disposition‚ see him Game: You will then learn more of him in one hour‚ than in seven Years Conversation‚ and little Wagers will try him as soon as great Stakes‚ for then he is off his Guard. A Bit About Me… In digital media since ’95 Started companies in NYC‚ YYZ and YVR Worked in mobile‚ online‚ televised‚ social media‚ casual and console games. Everything from the N-Gage to MMA. A Bit About Me… Started the VFS
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the past decade. There were two major reasons for Barbie’s sales decline. First‚ the changing lifestyles of young girls are a concern for Mattel. Many young girls prefer to spend time with music‚ movies‚ or the Internet than play with traditional toys like dolls. Second‚ Barbie has suffered at the hands of new and innovative competition‚ including the Bratz doll line that gained significant market share during the early 2000s. The dolls‚ which featured contemporary‚ ethnic designs and skimpy clothes
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group and then steps were made to create a plan for implementation as well as goals to reach within an evaluation period. Background LEGO was founded during the Great Depression in 1932 by Danish carpenter Ole Kirk Kristiansen. Some of the first toys what were made were not LEGOS but were actually yo-yos‚ wooden blocks‚ pull along animals‚ and wooden vehicles. Kristiansen believes that “only the best is good enough”. The company name LEGO was created in 1934 when Kristiansen held a friendly competition
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future. Various stakeholders were affected by this crisis‚ for example parents‚ children‚ manufacturers and investors. Which is why Mattel had to come with a strong crisis communication strategy. Within a few days the factory that produced the tained toys was identified and the production was stopped. An investigation was launched to determine the scope of the problem. This ended at the end of July and by the beginning of
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The Lego Group: Building Strategy Problem Statement: The Lego Group has been making toys successfully for 80 years and has grown to having close to 3.16 B USD in sales for the 2010 year. They specialize in toy building sets‚ a sector of the market that has seen 13% growth in 2010 and is forecasted to grow further. However‚ the Lego Group is at a cross-road in their business plan and requires a strategic plan going forward. Currently‚ the company needs to look at its existing partnerships
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that the company faced. A big setback happened for them in 2003 when they faced a financial crisis‚ which caused them $240 million. This was due to the introduction of computer games‚ which attracted a large selection of their customers‚ competing toy companies‚ and the difficulty of manufacturing economically. After this crisis‚ Lego was able to pick themselves back up and become innovators around technology‚ mass customization‚ and community to enhance and extend its customer reach. To start
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Playing with other children (taking turns‚ sharing –social) Using Play equipment (physical and congitive) Understanding rules of play (social and emotional) Toy Libraries Lots of valuable resources for making things!! Or hiring toys rather than buying them new. Prices have gone up. Do have to look after hired items and return by date. Different toys to provide all different types of learning and play. (social‚ emotional‚ cognitive‚ personal‚ physical‚ creative development) Play centres All weather!
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Inventor Ruth Handler fostered a major shift in the toy industry. In 1945‚ she had already founded the company‚ Mattel Creations (now Mattel Inc.‚ one of the largest toy manufacturing competitors in the world). It wasn’t until 1959‚ however‚ that Handler introduced the world to a new kind of doll‚ inspired by her daughter‚ Barbara. According to the book‚ The Barbie Chronicles: A Living Doll Turns Forty‚ Handler’s game-changing idea sparked when she and her children encountered a similar three-dimensional
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that they know how to distinguish themselves from competitors in the toys industry. The success will be explained by using elements of the so-called “value chain”. According to Félix Tena1 (general director of Imaginarium) himself‚ the key factors to his company’s success are its logistics and the detailed study of any implementation (before it is definitely implemented). Looking at the production‚ Imaginarium chooses to focus on toys that positively influence the formation and development of children
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