Executive Summary On April 20th 2010 bp had a major oil spill off the Gulf of Mexico coined the “Deepwater Horizon Incident” in which eleven (11) person’s loss their lives. This incident negatively affected the company’s brand and bp brand equity plummeted by $7.4bn‚ representing a 61% fall (Brand Finance 2010). BPTT which is a subsidiary of bp Global had to treat with the negative impact of this crisis on the local market while keeping its reputation‚ bp brand and local aspiration alive and
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Maintaining an entrepreneurial culture while focusing on core competencies is key to sustainable growth. When the market dropped precipitously in the fall of 2008 and businesses suffered‚ our customers rapidly began mass layoffs of employees. ComPsych‚ the world’s largest provider of employee assistance programs‚ was ready with a new service that helped transition those departing employees and guide them in launching a successful job search. This is an example of our entrepreneurial culture in
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British Petroleum Deepwater Horizon Crisis Made to: Made by: Jakob Lisbet Pals Svendsen‚ Magrethe Mondahl & Zaki Faizi – at IPA/Student Service Desk‚ 12 PM. Oliver Bjørner Søe‚ Kristoffer Thygesen‚ Michael Joachim Simon Aagaard‚ Casper Sylvest Helledi & Ekeløf Jensen – Group Name: Mixed Messages To be handed in: 03/12/2012 Exam date: 18/12/2012 Characters: Course: Corporate Communication Corporate Communication Project Copenhagen Business School Mixed Messages‚ B.Sc.
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Alissa Jane D. Madlangsakay CpE 4B Reaction Paper: The Core Movie Watching a science fiction film was always tricky. For a viewer to enjoy a sci-fi film the narrative must atleast be able to explain the scientific concepts in a simple‚ crystal clear manner. The Core’s script did perfectly well. Also‚ I recently acquired further knowledge about the Earth’s interior so I found myself having no difficulty on understanding and acknowledging the geological facts in the story. Despite basic
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Analyzing and Interpreting Data Paper QNT/351 May 13‚ 2013 Mr. James Malachowski Analyzing and Interpreting Data Paper The culmination of a research study includes being able to analyze and interpret the data that has been collected. This paper will provide the null and alternative hypothesis‚ explain the hypothesis testing procedure used‚ describe the results of that test‚ and explain how those results will answer the team’s previously stated research question. Null and Alternative Hypotheses
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[pic] BP Case Study November 10‚ 2011 Professor: Steven Lee Strategic Management Mississippi College British Petroleum[pic] Executive Summary The history of BP was set in motion as the Anglo-Persian Oil Company in Persia in 1901. William Knox D’Arcy‚ an English entrepreneur hired George Reynolds‚ a geologist and explorer to dig Persia for oil. Reynolds could smell natural gas and was most certain they would hit oil
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disasters in Alaska and Texas. Specifically‚ BP ’s defensive approach towards stakeholder management led to lavish compensation for upper level management while creating hazardous working conditions for employees and a burden on all of society in the form of rising oil prices and environmental damage. Background British Petroleum was founded in 1908 and since then has rapidly grown to become the eighth largest company in the world . However‚ as of late‚ BP has come under fire for several high profile
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BP COMMUNICATION FAILure DURING GULF OIL SPILL CRISIS An important component of crisis management is response. Response can include several actions such as communication with stakeholders‚ the public and the government. Appropriate and effective communication can minimize the distribution of incomplete and inaccurate information‚ reduce speculation and prevent or quell rumors. In fact‚ studies suggest that the message itself can affect the public’s evaluation of the company and perhaps
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Jeff Grisan April 7‚ 2011 Case Study #2 British Petroleum “BP is one of the world ’s largest energy companies‚ providing its customers with fuel for transportation‚ energy for heat and light‚ retail services and petrochemicals products for everyday items” (BP‚ 2011). The organization is the fourth largest company in the world‚ operates in over 80 countries and employees more than 80‚000 people. BP produces approximately 3.8 million barrels of oil equivalent per day with more than 18
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The BP Oil Spill “Thank God men cannot fly and lay waste to sky‚ as well as the earth‚” said Henry David Thoreau on environmental damage. The BP‚ or British Petroleum‚ Gulf oil spill has been widely referred to as the biggest environmental disaster that the United States has ever faced‚ with over four million gallons of oil pouring into the waters off the Mexican Gulf Coast. The BP oil spill occurred in April of 2010. It was‚ and still is‚ the biggest oil spill in all of U.S. history. The massive
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