BP plc (British Petroleum) February 2‚ 2014 University of Mount Olive Table of Contents Title Page ……………………………………………………………………………………….. 1 Table of Contents ………………………………………………………………………………... 2 Introduction …………………………………………………………………………………….... 3 External Environment …………………………………………………………………………... 3 Economic Trends………………………………………………………………………… 4 Political/Legal …………………………………………………………………………… 5 Demographics …………………………………………………………………………… 6 Technological Trends ……………………………………………………………………
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strategy‚ have led BP to develop a negative reputation amongst consumers and government officials. The company needs to develop a way to get consumers to put the past behavior of BP behind them and to make consumers believe that the new core values BP has‚ along with its efforts towards rectifying the situation‚ are truthful and valuable. Situational Analysis Internal Environment: Marketing Objectives‚ Strategy‚ and Performance Without actually defining a mission statement‚ BP has published a
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BC13541 REAE 5303 Spring 2013 Nepa Case Study Deepwater Horizon Oil Spill (BP Oil Spill) On April 20‚ 2010 a catastrophic explosion on the Deepwater Horizon off shore drilling platform caused the largest single release to the environment due to oil drilling. This explosion killed 11 workers and injured 17. This oil spill is very controversial because it can be questioned if this spill could have been prevented and what exactly went wrong. There is much debate on who is to blame
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| BP Case Analysis | | 1. Based on the history of the company‚ why did BP get involved in so much questionable conduct? BP’s history extends back to 1901 when William D’Arcy’s Anglo-Persian Oil Company first drilled for oil in Persia and after seven years of drilling and darcy’s nearly spent his net worth finally oil spewed out and became rich. Unfortunately later at 1914 BP was on the verge of bankruptcy due to the very low demand of oil in global market. Accordingly ‚BP’s Board
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ethical culture that could have contributed to the Gulf Coast oil spill disaster include: * The company tried to assure concerned stakeholders that it took environmental concerns seriously‚ but BP’s actions have not always concided with its words. BP has engaged in numerous instances of questionable behavior including fraud‚ environmental‚ and ethical transgressions clearly demonstrate that the company has a history of disregarding the well-being of stakeholders. The company has claimed to be an
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Political – Legal Settlements: After the Deepwater Horizon oil spill in the Gulf of Mexico‚ BP faced many different legal settlements that were enforceable by court. Many of these settlements were in order to enhance the safety of drilling for oil in the Gulf of Mexico. BP worked to solve the federal criminal claims that came from the Oil Spill‚ and eventually pleaded guilty of 11 felony counts‚ related to the loss of 11 lives. Many other misdemeanor counts under different acts including: the Clean
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BP plc[3][4] (LSE: BP‚ NYSE: BP) is a British multinational oil and gas company headquartered in London‚ United Kingdom. It is the third-largest energy company and fourth-largest company in the world measured by 2011 revenues and is one of the six oil and gas "supermajors".[5][6] It is vertically integrated and operates in all areas of the oil and gas industry‚ including exploration and production‚refining‚ distribution and marketing‚ petrochemicals‚ power generation and trading. It also has renewable
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1 Stakeholder analysis on the British Petroleum oil spill disaster Stakeholder: UK and USA Government The British Petroleum (BP) oil spill in the Gulf of Mexico flowed unabated for three months in 2010. It is the largest accidental marine oil spill in the history of the petroleum industry. This event affected individuals and groups‚ know as stakeholders‚ in different ways according to the impact that the catastrophe meant to their situation. The stakeholders treated in this case are the U.S. and
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CORPORATE RISK MANAGEMENT REPORT Corporate and Enterprise risk at BP BP plc is one of the worlds leading oil companies on the basis of market capitalisation and proved reserves. It is a global group‚ with interests and activities which cover three main business segments of Exploration and Production‚ Refining and Marketing and Gas‚ Power and Renewables. BP has total assets of $217‚601million and total revenues of $270‚602million with the majority of their revenues ($) coming from
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energy for heat and light‚ lubricants to keep engines moving‚ and the petrochemicals products used to make everyday items like plastic bottles. We also invest in renewable energy sources‚ which we believe will be an increasing source of value for BP. Our activities are focused on bio fuels and wind. As a global group‚ our interests and activities are held or operated through subsidiaries‚ branches‚ joint ventures or associates established in – and subject to the laws and regulations of – many
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