Executive Summary On April 20th 2010 bp had a major oil spill off the Gulf of Mexico coined the “Deepwater Horizon Incident” in which eleven (11) person’s loss their lives. This incident negatively affected the company’s brand and bp brand equity plummeted by $7.4bn‚ representing a 61% fall (Brand Finance 2010). BPTT which is a subsidiary of bp Global had to treat with the negative impact of this crisis on the local market while keeping its reputation‚ bp brand and local aspiration alive and
Premium Marketing
The ‘Parable of the Sadhu’ discussed how a group hiking up the Himalayan Mountains encountered an ethical dilemma and how their decisions are similar to corporate ethics. This article presents a complex situation in which immediate action was necessary. In briefly‚ a group of multi-national individuals embarked on a trip of a life-time up the mountain. Along their journey up‚ Sadhu‚ an Indian holy man‚ was discovered naked and barely alive by the group of multicultural mountaineers. Each ethnic group
Premium Ethics Utilitarianism Consequentialism
Chapter 3: What‚ in your view‚ makes a company “good” or “bad”‚ particularly if you start with the idea that ethics is an important part of your evaluation? Why? According to the Webster’s dictionary‚ good is defined as a favorable character or tendency. Every company has the option of being good or bad. One wrong move can turn a good company bad and one right move can turn a bad company good. Companies that use cheap labor versus companies that use high paid‚ highly educated labor are not bad
Premium Corporation Employment English-language films
Challenges China has been under the communist party rule for many decades. The communist party exercises absolute power over legislations and economic & cultural institutions. Unlike western economies where the government promotes transparency for doing business; in China rules and regulations are not so transparent or absolute. Large manufacturing businesses can come under various regulations and bureaucracies‚ China promotes a form of social network called guanxiwang‚ where guanxi [10] is the relationship
Premium Hong Kong Republic of China Economics
familiar‚ here ’s the idea: At 211 degrees...water is hot. At 212 degrees...it boils. And with boiling water‚ comes steam. And steam can power a locomotive. And‚ it ’s that one extra degree that... Makes all the difference. So many times‚ in business and in life‚ it ’s that one extra degree of effort that separates the good from the great. What I love about the 212° idea is that you can use it to fit your own needs. It may be 212° service that you ’d like to reinforce‚ or 212° attitude‚ leadership
Premium Management Morality
The Inside Man The film depicts a gang of robbers broke into a bank and seized customers as hostages‚ and threatened the police. "I have planned a perfect bank robbery"‚ the head of the gang said‚ this is a battle of wits‚ not a battle of force . Sure enough‚ the police have not used the "SWAT"‚ "lone hero" insist forcing‚ but got a hostage negotiation experts attempt to rely on rhetoric subdued. However‚ this did not work. Looks like the robbers who rob the bank when they faced the enormous
Premium Robbery Normative ethics Ethics
References: http://www.idm-diversity.org/eng/dmanagement.html http://www.nation.com.pk/business/24-Jan-2011/Managing-workforce-diversity-in-Pakistan http://www.goethe.de/ins/pk/kar/uun/enindex.htm
Premium Culture
1.0 INTRODUCTION As for our introduction‚ we would like to start with the company that we have chosen DiGi telecommunication. DiGi have been doing many corporate social responsibilities. We will be introducing the many CSR that they have been doing to help us to extend our knowledge about the company DiGi. DiGi won the CSR award for overall Corporate Social Responsibililty (CSR) programme in Malaysia. In addition to the award for the best overall CSR‚ DiGi also won the categories for “Best Workplace
Premium Corporate social responsibility Social responsibility
Berge‚ Andrea MGMT 485W Spring 2013 Case Study: TNK-BP (Russia) INTRODUCTION “This case portrays the highly uncertain scenario facing BP in Russia at the end of 2007. In the midst of unraveling relations with its cooperative partner and undesirable host government practices‚ ideal strategic conditions are implausible. In order to maximize outcomes under such imperfect circumstances‚ BP ’s senior management needs to fully assess the situational risks‚ understand the dynamics and motivations
Premium Investment Petroleum Petroleum industry
The Ethics of Business Gifts Introduction Gift is a thing that is connected with different emotions and it is a common action nowadays. It is nice to receive positive attention from others‚ to get know that someone cares about you and that someone has thought about you. Also it is pleasant to say thank you to someone who did something good to you or just show your affection‚ gratitude to someone by giving something. In both case to receive gratitude and giving it to others‚ people for many centuries
Premium Giving Gift Political corruption