In 2010‚ BP encountered two predicaments. The first was stopping a major oil spill in the Gulf of Mexico after an oilrig exploded. The second was persuading people that they were doing just so. The company damaged its environmentally friendly image when the Deepwater Horizon oilrig exploded in the Gulf of Mexico on April 20‚ 2010‚ eventually creating the largest marine oil spill in history. Eleven workers were killed‚ an estimated 6‚000 barrels of oil leaked per day‚ and years of irreversible damage
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| | BP p.l.c. (BP) is one of the largest vertically integrated oil and gas companies in the world. Its operations include the exploration and production of natural gas and crude oil; refining of crude oil; manufacturing of petroleum products; marketing of refined products; construction and mining; and transportation of crude oil. It is also involved in the marketing and trading of gas and power‚ marketing of liquefied natural gas (LNG)‚ natural gas liquids (NGLs) and low-carbon power generation
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The Marketing Environment Assignment 1 Pestle Analysis on Marks & Spencer Rachel Pulizzi Student ID No. 08498890 1st December 2008 Contents Page 1 – Cover Page 2 – Contents Page 3 – Introduction Page 4 – Political Factors Page 4 – Economical factors Page 4 – Sociological Factors Page 5 – Technological Factors Page 5 – Legal Factors Page 5 – Environmental Factors Page 6 – Conclusion Introduction Marks & Spencer is a British retailer with over 800 stores in more than
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BP OIL SPILL The Deepwater Horizon oil spill (also referred to as the BP oil spill‚ the Gulf of Mexico oil spill‚ the BP oil disaster or the Macondo blowout)[5][6][7][8] is a massive ongoing oil spill in the Gulf of Mexico that is the largest offshore spill in U.S. history.[9] Some estimates placed it by late May or early June‚ 2010‚ as among the largest oil spills in history with hundreds of millions of gallons spilled to date. The spill stems from a sea floor oil gusher that resulted from the
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The Economic Impact of the BP Oil Spill In April of 2010‚ a British Petroleum operated oil drilling rig off the Gulf of Mexico‚ the Deepwater Horizon‚ exploded suddenly after high pressure methane gas from the oil well rose to the drilling rig‚ causing it to ignite and then sink to the bottom of the ocean floor. The explosion caused a sea-floor level oil blowout‚ and crude oil was leaked into the surrounding water for three months before a solution was found. After eighty-seven long days‚ the wellhead
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Summarized Country PESTLE Profile of Australia Introduction: Companies have many important decisions to consider before conducting business within a foreign country. Companies use a PESTLE model to analyze a country’s macro-environment‚ competitive forces‚ uncertainties and risks. A PESTLE profile includes the political and legal systems‚ economy‚ socio-culture‚ geographic environment‚ and technology of a country. This will help determine whether it is beneficial and profitable for
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The BP oil spill‚ more famously referred to as the Deepwater Horizon Spill‚ occurred in 2010 in the Gulf of Mexico and flowed unmitigated for as long as 3 months. The BP oil spill has fared as the largest marine oil spill ever confronted in the history of the petroleum industry. The oil spill on the 20th of April 2010 was primarily the result of a gas release followed by an explosion in the Deepwater Horizon oil rig‚ in the Gulf of Mexico‚ established on the Mocando exploration well designed for
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How BP failed at crisis communication British Petroleum (BP) suffered a large-scale public relations and crisis communication disaster‚ when an oil-drilling rig accident on 20th April 2010 incurred a spillage of several million gallons of crude oil into the Gulf of Mexico. This catastrophic spill has been regarded as one of the most severe environmental damages recorded in the U.S. history‚ causing public animosity and frustration‚ substantially because of inappropriate BP´s crisis communication
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Research and Analysis Report An Analysis of the Financial Situation of BP P.L.C. Prepared by Yuehua Song Actual words: 4‚952words Date: September 2007 content 1.0 INTRODUCTION 2 1.1 Topic Chosen 2 1.2 Reasons for Choosing the Topic 2 1.3 Aims and Objectives 3 1.3.1 Aims 3 1.3.2 Objectives 3 1.4 Sources of Information 6 1.4.1 Annual Reports and Accounts of BP 2002-2006 6 1.4.2 Annual Reports of Shell 2002-2006 7 1.4.3 Analysts’ Reports 7 1.4.4
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Assignment One This paper aims at identifying the communication problems facing BP‚ pointing out the concerns the key stakeholders may have‚ and discussing the steps that BP should use to deal with the key stakeholders. The main communication problem facing BP is failure to satisfy their stakeholders‚ the pubic‚ and the U.S. government. With each failure to stem the flow‚ BP’s communication problem makes the situation worse; BP becomes the target of criticism from all quarters. The cause of the communication
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