The 2010 BP oil spill that took place on the BP-operated Macondo Prospect claimed 11 lives‚ and is considered to be the largest marine oil spill in the petroleum industry’s history. The spill flowed continuously for 87 days until it was declared to have been contained on 15th July 2010 and finally sealed on 19th September of the same year (BP‚ 2013). However‚ unconfirmed reports indicate that some of the well sites continue to leak (Pulham‚ Hilaire & Fenn‚ 2010). The spill took a physical and psychological
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Technological innovation and development companies investing on improving technical abilities through productivity (technical know- how) we have the examples of BP forming an innovation board with the sole aim of delivering innovation results in areas of business transformation ‚ cost reduction ‚ health ‚ safety and environment. Also companies such shell ‚Bp ‚Centrica and royal Dutch have been investing in the development of storage facilities for carbon emissions after the government warning and set regulations
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Global Marketing Management Planning and Organization Global Marketing Management “Companies must learn to operate as if the world was one large market.” - Theodore Levitt (1983) Global Marketing Management I. II. Global vs. International Marketing Standardization vs. Adaptation Controversy A. Benefits of Standardization 1) Cost Saving 2) Levitt’s Argument 3) Uniform Brand Image 4) Improved Coordination Global Marketing Management B. Advantages of Adaptation 1) Differing Use Conditions
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Management Planning Paper Management Planning In 1960 Arthur J. Rosenberg Ph.D.‚ decided to open a research laboratory in which he would work for experimental projects for the government. He later in 1962 incorporated the business as Tyco Laboratories and decided to start manufacturing energy conservation materials and products that were very highly technological for the commercial and industrial sectors. In 1965 Tyco decided to broaden there marketplace and decided to acquire many small to medium
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BP Disaster at Sea In 2010 the nation was dealt the worst oil spill in the history of the USA‚ the BP oil rig Deep water horizon in the Gulf of Mexico. This major catastrophe destroyed some people‚ millions of aquatic wildlife‚ birds and the reputation of BP all in one fatal event. What caused this mind blowing disaster to happen? We will take a look
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Introduction 3 Background to BP plc 3 The Gulf of Mexico Incident 4 BP’s Historical Market Positioning 4 Internal and External Analysis 5 Internal Analysis – The SWOT Model. 6 External Analysis – The PESTLE Model 8 Strategic Choices 9 Recommendations 10 Porter’s Generic Strategies 10 Ansoff’s Matrix 11 Conclusion 12 Bibliography 12 Introduction The global business environment has never been more challenging for companies and corporate management teams who are facing relentless
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Essentials of Planning and Managing by Objectives OBJECTIVES After studying this chapter‚ you should be able to: 1. Understand what managerial planning is and why it is important. 2. Identify and analyze the various types of plans and show how they relate to one another. 3. Outline and discuss the logical steps in planning and see how these steps are essentially a rational approach to setting objectives and selecting the means of reaching them. 4. Explain the nature of objectives. 5. Describe
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I think the task is about a 9 on the difficulty scale. Taking a company that is established and set in its ways and changing the very core of it is a huge undertaking; especially when the very start of a project can be derailed due to office politics. By providing Chris with the list of staff that he recommended‚ Mario was doing the project a disservice. He was putting Chris in an awkward position should those on that list not be the best for the job. Unfortunately‚ “only the CEO can ensure that
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Influences on Organization’s Marketing Strategies 1. Introduction In the area of marketing‚ the performance of an organization is largely affected by consumer behaviors‚ which can be influenced from both the internal and the external factors (Balau‚ 2012). As a result‚ the marketing strategies should be changed with these internal and the external influences in a corresponding way (Budica‚ et al.‚ 2010). In this report‚ it tends to study and analyze the relationship between organization’s marketing
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MSc – Human Resources Management Main Assignment “Flexible firm” as a Hotel’s Human Resource Planning Strategy Overview Human Resource Management (HRM) textbooks often begin their sections of “HRM practices / functions” by first introducing the topic of Human Resource Planning (HRP) and secondly the topic of Recruitment and Selection‚ while other topics such as Training and Development‚ Reward Management‚ Performance Management‚ etc‚ are introduced in later chapters. It is observed that this
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