strategy Oil companies were the worst performing brands in the world market. There was no brand in the oil industry that had created positive perception in the public. During the late 1990’s BP has decided to change this perception for their brand. The main idea was to create a symbolic capital for BP. The definition of symbolic capital is given by (Bourdieu‚ 1974/1977 sited in Holt & McNulty‚2008‚p.76) as “ the resources by which authority and credibility are established amongst employees‚ peers
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Board of Directors Presentation Global Management Darleen Busot MGT/230 April 13‚ 2014 Patricia Ford Agenda Organizational Direction Goals and Objectives Strategic Planning Tactical Planning Operational Planning Contingency Plan Ethics and Legal Responsibilities Organizational Direction Safety First‚ striving to be a responsible corporation among the industry is our top priority. Create safety programs that will enable our employees during emergencies. Management will ensure
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9-201-054 REV : M A Y 4‚ 2010 B ENJA M IN E ST Y M ICHA EL K A NE BP Amoco (A): Policy Statement on the Use of Project Finance As two of the largest oil and gas firms in the world‚ The British Petroleum Company p.l.c. (BP) and Amoco Corporation (Amoco) had a long history of competitive encounters. This rivalry continued into the 1990s in a variety of locations ranging from the United States to the North Sea to‚ more recently‚ the Caspian Sea—a region that had opened up to exploration by Western
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MGT680-1101C-01 Strategic Management Unit 2 Individual Project Mary Cobb Dr. Jack Aschkenazi February 26‚ 2011 Introduction More companies in the world need a plan to keep up with the growing population from inside the United States to going Global. This paper performs a SWOT for the Apple Inc. and will show what the company has for the future and what they have found to make them a brand name. Making the right choice can be affective if used in the right area of expertise. Computers
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ARCADIA GROUP – EXPANSION IN ASIA Owing to their thriving economies‚ the world today is viewing Asian markets with a new found awareness and interest. Led by China and India‚ South East Asian countries are coming into their own‚ and proving to be attractive destinations for major global retailers to expand their market share. After conducting a strategic analysis of the Arcadia Group‚ it became clear that in order to maintain its distinctiveness and profitability‚ the company needs to tap into the
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2 A letter from our group chief executive / 4 How BP is changing 6 Gulf of Mexico oil spill / 14 How we operate / 22 Energy future 30 Safety / 34 Environment / 38 Society Within hours of the Deepwater Horizon accident‚ BP teams were working to stop the leak. We also acted to minimize the spill’s impact on the environment by containing‚ removing and dispersing oil offshore‚ protecting the shoreline and cleaning up oil that came ashore. And we worked with wildlife groups to develop rescue and
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Berge‚ Andrea MGMT 485W Spring 2013 Case Study: TNK-BP (Russia) INTRODUCTION “This case portrays the highly uncertain scenario facing BP in Russia at the end of 2007. In the midst of unraveling relations with its cooperative partner and undesirable host government practices‚ ideal strategic conditions are implausible. In order to maximize outcomes under such imperfect circumstances‚ BP ’s senior management needs to fully assess the situational risks‚ understand the dynamics and motivations
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CORPORATE RISK MANAGEMENT REPORT Corporate and Enterprise risk at BP BP plc is one of the worlds leading oil companies on the basis of market capitalisation and proved reserves. It is a global group‚ with interests and activities which cover three main business segments of Exploration and Production‚ Refining and Marketing and Gas‚ Power and Renewables. BP has total assets of $217‚601million and total revenues of $270‚602million with the majority of their revenues ($) coming from
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The Transformation of BP Chapter 5-4 | Eric | Summer | Helen | Lidya | Mandy | Content • Introducing BP • Transforming BP • BP Superior performance through Knowledge Sharing • BP Building Cooperate Reputation Through facing the Public Responsibility • Conclusion and Future Consideration Introducing BP BP at a Glance BP is of one of the world’s largest energy companies‚ providing its customers with fuel for transportation
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The case‚ Jaguar PLC‚ 1984 deals with the luxury automobile manufacturer that is currently controlled by the government but being privatized through initial public stock offerings. The British Leyland (BL) Company competes in the international automobile market and faces major competition from Daimler-Benz‚ BMW‚ Porsche‚ and Japanese manufacturers entering the market. Over the past four years‚ Jaguar has re-established itself as a quality producer. It has nearly tripled its revenues from 1980 to
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