[pic] BP Case Study November 10‚ 2011 Professor: Steven Lee Strategic Management Mississippi College British Petroleum[pic] Executive Summary The history of BP was set in motion as the Anglo-Persian Oil Company in Persia in 1901. William Knox D’Arcy‚ an English entrepreneur hired George Reynolds‚ a geologist and explorer to dig Persia for oil. Reynolds could smell natural gas and was most certain they would hit oil
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23‚ 2010) Question 1 1a – Key Reference 1. Johnson‚ G.‚ Scholes‚ K. and Whittington‚ R. (2008)‚ Exploring Corporate Strategy: Text and Cases‚ 8th Edn. Edinburgh: Pearson.(pp 54-67) 1b - Key Reference 1. CKR: Chapter 14‚ page 392 – 418; 2. Stonehouse‚ G.‚ Campbell‚ D.‚ Hamil‚ J. & Purdie‚ T. (2004)‚ Global and Transnational Business – Strategy and Management‚ 2nd Ed. John Wiley & Sons Ltd‚ Chichester (Chap 14‚ pp 403 – 413); 3. Styles‚ C. & Hersch‚ L. (2005)‚ “Relationship
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Conclusion 10. Appendix 1 11. Appendix 2 12. Appendix 3 13. Harvard Reference Abstract: BP is a British global energy company and is the 4th largest company in the world. This report is in relation to BP’s profitability‚ product development‚ market power and placement. The report uses PESTLE analysis to investigate these areas providing an insight to the successes and failures of BP during recent years. It covers the failures of Russia which has been a failure in terms of past successes
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management during the weeks that followed. BP created the “Gulf of Mexico Restoration” website to inform the public about its efforts in cleaning up the spill and to help restore public trust in the company again. BP’s “Gulf of Mexico Restoration” website uses these three strategies to try to repair its reputation: a section highlighting technological advancements for safer drilling‚ colorful graphics of bolded statistics that state the amount of money BP has spent on various efforts‚ and a collection
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Assignment # 1 Stakeholder analysis on the British Petroleum oil spill disaster Stakeholder: UK and USA Government The British Petroleum (BP) oil spill in the Gulf of Mexico flowed unabated for three months in 2010. It is the largest accidental marine oil spill in the history of the petroleum industry. This event affected individuals and groups‚ know as stakeholders‚ in different ways according to the impact that the catastrophe meant to their situation. The stakeholders treated in this case are
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Jeff Grisan April 7‚ 2011 Case Study #2 British Petroleum “BP is one of the world ’s largest energy companies‚ providing its customers with fuel for transportation‚ energy for heat and light‚ retail services and petrochemicals products for everyday items” (BP‚ 2011). The organization is the fourth largest company in the world‚ operates in over 80 countries and employees more than 80‚000 people. BP produces approximately 3.8 million barrels of oil equivalent per day with more than 18
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Denny’s Promotional Strategy Denny’s Restaurant is a run-of-the-mill diner chain that serves to a loyal following of families and other customers. One of the things that make Denny’s such a formidable company is its desire and execution to promote its product. Through advertising‚ sales promotions‚ and public relations‚ Denny’s can compete with other top diner chains in the world. Denny’s uses advertising to promote their product. If one has a television at home‚ they could simply turn it
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CORPORATE RISK MANAGEMENT REPORT Corporate and Enterprise risk at BP BP plc is one of the worlds leading oil companies on the basis of market capitalisation and proved reserves. It is a global group‚ with interests and activities which cover three main business segments of Exploration and Production‚ Refining and Marketing and Gas‚ Power and Renewables. BP has total assets of $217‚601million and total revenues of $270‚602million with the majority of their revenues ($) coming from
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Faculty of Business‚ Economics and Statistics Business Strategy Winter Semester 2014 Group assignment Patagonia and the outdoor apparel industry Vienna 5th of December Analysis of outdoor apparel industry Outdoor apparel is a rapidly growing segment of the global sport clothes market‚ which develops technologically in an ongoing way. One of the leaders on this market is an american apparel brand Patagonia‚ which was established in 1972. This company produces high-performance‚ but fully
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A company?s financial statements and ratios are good indicators of its performance over the years. This report specifically compares the ratios for 2004 and 2005‚ with some additional insight into 2003‚ 2002‚ and 2001. The current ratio has increased by 0.0534 from 0.9900 to 1.434. As the current ratio is a measure of liquidity and ability to meet short-term debt requirements‚ BP was more able to meet their short term debt obligations in 2005 than 2004. From 2001 to 2003 the current ratios were
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