04 MANAGING FOR SUSTAINABILITY In today’s modern world doing research online may be the most accessible and convenient way to go. There are millions of websites with endless amounts of information on thousands of topics out there. However‚ one of the troubles facing information seekers is the accuracy of the information out there and how to go about narrowing down the thousands of results produced. During the meeting with Professor Livermore he provided some helpful tips on how to find reputable
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Corporation with advice and recommendations on a future vision and strategy that CC could consider for a sunstainable corporation. Taking into consideration analysis on the impact of the six world foresight forum themes which are: a) ecology and sustainability‚ b) population and demographics‚ c) science and technology‚ d) economy‚ e) geopolitics and security‚ f) society and culture. This aim is based upon the following assumptions: • Colourful Corporation is Australian based and owned
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Executive Summary On April 20th 2010 bp had a major oil spill off the Gulf of Mexico coined the “Deepwater Horizon Incident” in which eleven (11) person’s loss their lives. This incident negatively affected the company’s brand and bp brand equity plummeted by $7.4bn‚ representing a 61% fall (Brand Finance 2010). BPTT which is a subsidiary of bp Global had to treat with the negative impact of this crisis on the local market while keeping its reputation‚ bp brand and local aspiration alive and
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BP is a British global energy company which is the third largest energy company and the fourth largest company in the world. As a multinational oil company‚ BP is the UK’s largest corporation‚ with its headquarters in London. BP’s headquarters is in Houston‚ Texas. The company is among the largest private sector energy corporations in the world‚ and one of the six private sector oil exploration‚ natural gas‚ and petroleum product marketing companies. Tony Hayward took over as the Chief Executive
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1. Do you agree or disagree with Tony Hayward’s quote at the end of the case? Was this disaster strictly a BP failure or an industry accident? (One of my biggest mistakes was that I allowed myself to become the lightning rod for hatred and anger.” He went on to say‚ “I genuinely feel that this could have happened to anyone. This is not BP. It is an industry accident.) I mostly agree with Tony Hayward because an accident of that size is a result of a complex combination of mechanical failures‚
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be huge if not contained in time. Over the years different governmental agencies have put in place many regulations and policies to make sure that the right measures are taken when building and operating an oil platform. As a result of the recent disaster in the Gulf of Mexico (British Petroleum Horizon) many questions have been raised. Should the current deep water oil well drilling policies regulations and policies be revised? In 1887 H.L Williams drilled the first shallow water offshore well
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marketers Assignment Title: to adapt the concept of sustainability and in what ways could it be implemented as part of the overall marketing strategy? Submission date: Word Count : 22/10/2012 2989 words Marketing Assignment: Sustainability How necessary is it for marketers to adapt the concept of sustainability and in what ways could it be implemented as a part of the overall marketing strategy? Abstract Companies that are sustainability leaders tend to be better organized‚ more strategic
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damage to our planet. In the last few years several studies have appeared dealing with the relationship between the scale of economic activity and the level of pollution. In this report‚ 2 case studies are explained. First case study is based on Hong Kong ’s environment and its sustainability. In this‚ past and present environment of Hong Kong is explained and the environment protection and its sustainability are explained in detail. Second case study is of the effects on environment due to increasing
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Sustainability at ^ Hewlett-Packard: FROMTHEORYTO PRACTICE Lynelle Preston "The Internet and related information technologies hold the promise of rapid‚ sustainable economic growth that directly benefits everyone on the planet. However‚ the same forces could also trigger traumatic social‚ environmental and economic disruption. . . . If technology firms simply follow strategies of maximizing short-term shareowner value by encouraging maximum consumption of products by customers‚ we exacerbate
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Executive summary: Sustainability reporting‚ alternatively known as CSR reporting‚ is the annual process whereby companies - public‚ private; large and small - report on their sustainability performance. Reports typically cover social‚ environmental‚ economic and ethical performance and incorporate information on a company ’s environmental impact or carbon footprint‚ staff satisfaction‚ community investment etc. Sustainability reporting is becoming increasingly important as a tool companies can
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