UNIVERSITY OF NEWCASTLE MA MEDIA & PUBLIC RELATIONS Theoretical Approaches to PR (COM8065) A report on the current usage of Corporate Social Responsibility on the example of Unilever’s “Sustainable Living Plan” By Julia Buschmann (110452490) Laurel Hetherington Submission: 9 December 2011 1 Report of the Sustainable Living Plan Small Actions. Big Difference. 2
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them. Suddenly‚ you see a large amount of trash‚ beer bottles‚ plastic containers‚ and strings that hold all of it together. You remove the trash from the ocean and put it into a trashcan. By this small task‚ you have supported the sustainability of the ocean. “Sustainability is ensuring that critical social‚ economic‚ and ecological processes are maintained in a way so that both the short and long-term quality of life of human societies and health and diversity of the natural ecosystems are not compromised
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Page 35 TNK-BP: TREAD WITH CAUTION Christopher T. Bluhm‚ Saint Mary’s College of California Mary Vradelis‚ Saint Mary’s College of California Catherine Li‚ Saint Mary’s College of California Brett Threlkeld‚ Saint Mary’s College of California J. Tomas Gomez-Arias‚ Saint Mary’s College of California CASE DESCRIPTION The primary subject matter of this case concerns the management of international joint ventures. Secondary issues examined include: business in Russia; government’s intervention in
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IT For Disaster Management Nicolas Mancini Solvay Business School (Brussels) ------------------------------------------------- Table Of Contents I. Abstract II. Brief overview of Disaster Management a. Key concepts b. Disaster Management Cycle III. IT solutions for Disaster Management c. Disaster Management Information Systems (DMIS) d. IT for Prevention‚ Preparedness and Mitigation i. Geographic
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And upwards of 5‚000 barrels of oil a day (NOAA’s estimate) continue to flow into the ocean.On May 13 BP reported that the cost of the oil spill alone had reached $450 million‚ and the price tag for the spill was rising by at least $10 million a day. Due to this massive oil spill‚ one can fear problems‚ such as petroleum toxicity and oxygen depletion‚ that will result in an environmental disaster whether it reaches Gulf coast or not‚ damaging the Gulf of Mexico fishing industry‚ tourism industry
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INTRODUCTION TO DISASTER 1.1 THE HISTORY OF DISASTERS IN INDIA Year 2005‚ say India should hang her head in shame. With the Bengal famine‚ Orissa Super Cyclone‚ Latur earthquake‚ Bhopal chemical disaster‚ Andhra cyclone‚ Gujarat earthquake‚ recurring floods‚ Mumbai 2008 bomb blasts and many other disasters there is no foyer in the world with space large enough to exhibit the collective pain on the face of India. India has ranked at the top or near top in almost all type of disasters with number
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Essay 1 Lumley and Armstrong discuss how the origins of sustainability concepts where theorized prior to and during the 19th century‚ and that the idea evolved through a combination of factors linked together (politics‚ economics‚ environmental and social policy). Thus making the concepts of sustainability not a ‘new beginning’ in human thought. Over the time of history human thought has changed depending on the environmental influences we as a species have had to encounter causing the changes
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Sustainability Review Test 1 1) Kenneth E. Boulding—“Economics of the Coming Spaceship Earth” English (1910-1993)‚ Professor at U. of Michigan‚ U of Colorado Economist‚ educator‚ peace advocate‚ Quaker‚ systems scientists‚ interdisciplinary philosopher We are approaching a closed system and how it is going to be tough for us Neither receivers inputs nor outputs i.e. self-contained Today we are in an open mind approaching a closed one Morals are keeping us in the open for now Econospherethe
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gallons of oil into the Gulf of Mexico. The leak did not stop there though. It spread all the way to other countries and islands as well. The well did not get fully sealed until September 19‚ 2010. British Petroleum PLC‚ also very commonly known as BP (the owner of the well)
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\The purpose of this memo is to address how impressive McDonald’s sustainability strategy‚ initiatives‚ and related outcomes are. From humble beginnings in 1954‚ McDonald’s is one of the world’s leading food service retailers. Their history shows they have embarked their journey towards a more sustainable business for more than three decades‚ starting in 1980 by disclosing nutrition information in their restaurants. Now‚ McDonald’s is “on a journey together for good; good food and sourcing served
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