Executive Summary On April 20th 2010 bp had a major oil spill off the Gulf of Mexico coined the “Deepwater Horizon Incident” in which eleven (11) person’s loss their lives. This incident negatively affected the company’s brand and bp brand equity plummeted by $7.4bn‚ representing a 61% fall (Brand Finance 2010). BPTT which is a subsidiary of bp Global had to treat with the negative impact of this crisis on the local market while keeping its reputation‚ bp brand and local aspiration alive and
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Analyzing and Interpreting Data Paper QNT/351 May 13‚ 2013 Mr. James Malachowski Analyzing and Interpreting Data Paper The culmination of a research study includes being able to analyze and interpret the data that has been collected. This paper will provide the null and alternative hypothesis‚ explain the hypothesis testing procedure used‚ describe the results of that test‚ and explain how those results will answer the team’s previously stated research question. Null and Alternative Hypotheses
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BP COMMUNICATION FAILure DURING GULF OIL SPILL CRISIS An important component of crisis management is response. Response can include several actions such as communication with stakeholders‚ the public and the government. Appropriate and effective communication can minimize the distribution of incomplete and inaccurate information‚ reduce speculation and prevent or quell rumors. In fact‚ studies suggest that the message itself can affect the public’s evaluation of the company and perhaps
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Jeff Grisan April 7‚ 2011 Case Study #2 British Petroleum “BP is one of the world ’s largest energy companies‚ providing its customers with fuel for transportation‚ energy for heat and light‚ retail services and petrochemicals products for everyday items” (BP‚ 2011). The organization is the fourth largest company in the world‚ operates in over 80 countries and employees more than 80‚000 people. BP produces approximately 3.8 million barrels of oil equivalent per day with more than 18
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The BP Oil Spill “Thank God men cannot fly and lay waste to sky‚ as well as the earth‚” said Henry David Thoreau on environmental damage. The BP‚ or British Petroleum‚ Gulf oil spill has been widely referred to as the biggest environmental disaster that the United States has ever faced‚ with over four million gallons of oil pouring into the waters off the Mexican Gulf Coast. The BP oil spill occurred in April of 2010. It was‚ and still is‚ the biggest oil spill in all of U.S. history. The massive
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Petroleum (BP) has won acclaims and awards for CSR. But Swaminathan S Anklesaria Aiyar (Times of India‚ Bangalore edition 2010) argued in his article that BP has created the greatest environmental disaster in history which includes its out-of-control Macondo deep-sea well. Gulf of Mexico oil leak is another big historical issue. BP has created a huge image building campaign of ‘beyond petroleum’ critics say that BP has now spindling with ‘beyond problems’ (NJ Watson‚ Petroleum Economist‚ 2009). BP states
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1. Originally‚ an Ethics and Compliance team was formed to monitor the formation and operation of the company guidance towards ethical issues in BP’s company. Just like to set up a communication consistent standard for all the employees of BP for different location‚ culture and language. Originally‚ this is a good way to guide the company staff to maintain company standard and reputation. But the code did not effectively address specific high-risk activities for the scope of daily operations. It
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Business Management Ethics Issue at Bp Name: Date: Class: Professor: MANAGEMENT ETHICS AT BP Abstract Beyond Petroleum‚ BP is among the largest Oil and other energy companies in the world. Its targets and confidence in the market has enabled it reduce Carbone dioxide waste and enhance alternative sources of energy like solar power. This upward success has‚ however‚ in the recent past been challenged. BP’s environmental image in the globe has been tarnished
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Assignment # 1 Stakeholder analysis on the British Petroleum oil spill disaster Stakeholder: UK and USA Government The British Petroleum (BP) oil spill in the Gulf of Mexico flowed unabated for three months in 2010. It is the largest accidental marine oil spill in the history of the petroleum industry. This event affected individuals and groups‚ know as stakeholders‚ in different ways according to the impact that the catastrophe meant to their situation. The stakeholders treated in this case are
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BP is one in six of the largest oil and gas companies in the world. BP stands for British Petroleum‚ but that was not the first name of the gas and oil company‚ it all started in 1908. Explore George Reynold’s went on a mission to find oil in Persia and he did not fail. The mission was actually for a man by the name of William D’Arcy. This oil that was found became part of BP’s first company name the Anglo-Persian Oil Company‚ but that’s not what everyone thinks or knows about when someone says BP
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