digits. After discounting prices on toilet soaps and detergents to grow volumes‚ the company in FY11‚ took a corrective pricing action in both categories‚ as input costs rose. According to annual report‚ the company had lost around 590 basis points (bps) of market share in the soap category‚ between December 2007 and March 2009‚ as consumers downtraded to competitors’ brands such as Santoor‚ Godrej No.1‚ Dettol and Cinthol. the company will have better pricing power in the key business while volume
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Before the era of Gerber‚ in the 1910’s and 1920’s a movement began to introduce fruits and vegetables to enrich and supplement a baby’s diet in conjunction with breast feeding. Mrs. Gerber‚ wife of Dan Gerber who owned Fremont Canning Company‚ came up with the baby food idea while attempting to strain fruits and vegetable for her own child. Since the family owned a canning company it made sense to utilize those resources to create baby products. In the late 1920’s the company had created several
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Animal Testing for Pharmaceuticals: Ethical or Unethical? People for the Ethical Treatment of Animals (PETA) is a foundation that has been described as “by far the most successful radical organization in America” (Carlton). The keyword “radical” is a perfect adjective used to describe PETA. According to the co-founder and president‚ Ingrid Newkirk‚ they pursue total animal liberation from serving humans which clearly means no meat and dairy‚ but also means no medical research using animals. PETA
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The Role of Leaders in Influencing Unethical Behavior in the Workplace Linda Klebe Treviño Michael E. Brown A fter years of focusing on explaining and predicting positive employee attitudes (e.g.‚ job satisfaction‚ employee commitment) and behaviors (e.g.‚ employee citizenship‚ work performance)‚ organizational behavior researchers have increasingly turned their attention to understanding what drives costly misconduct in organizations (Bennett & Robinson‚ 2000; Giacalone & Greenberg‚ 1997;
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The Deepwater Horizon oil spill (also referred to as the BP oil spill‚ the Gulf of Mexico oil spill‚ the BP oil disaster‚ or the Macondo blowout) is an oil spill in the Gulf of Mexico which flowed for three months in 2010. It is the largest accidental marine oil spill in the history of the petroleum industry. The spill stemmed from a sea-floor oil gusher that resulted from the April 20‚ 2010‚ explosion of Deepwater Horizon‚ which drilled on the BP-operated Macondo Prospect. The explosion killed 11 men
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The key publics that BP should take into account are as follows: Environmental Groups Consumers Investors Media Government/Regulatory Authorities The diagram below (Figure 1.1) is a representation of some of the multifaceted relationships between BP and its publics/stakeholders. It is clear that the assortment of communication channels used to reach key publics is somewhat diverse. Whilst consumers and investors are perhaps most likely to be the primary focus‚ these two groups are highly influenced
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Introduction The Deepwater Horizon rig sank on April 22‚ 2010‚ two days after the Macondo well blowout and explosion that killed 11 workers. The Deepwater Horizon accident‚ also known as the BP Oil Spill‚ was a project failure of immense proportions. It went from an oil exploration “project” to a massive program with portfolios of projects related to dealing with the families of those killed on the oil rig‚ stopping the oil leak‚ capturing the oil (from the well and from the ocean)‚ cleaning the
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This greed for money has crossed the limits of all ethical standards‚ regard and consideration for fellow men‚ or sympathy and compassion. All these things seem to have gone with the wind and are among the major casualties of the post-independence period. This development can be considered quite a new one‚ probably an accompaniment of the modern technological development which is .taking place rapidly in this country‚ as the malaise has especially afflicted the young and the middle aged people. The
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PRINCIPLES OF MARKETING (MKT101) Case Study – Team Project (15 points) BP: Transforming Its Strategy “Beyond Petroleum” (p. 47-49) Each team should submit a written report by May 13th‚ 2012 at 1:00 pm. 1) Format The written document will be approximately 6 to 7 pages (excluding references and appendixes). The case write-up should have the following format: i. ii. iii. Cover page (with alphabetized names and students ID) Introduction (including a brief summary of the case) Answer to questions:
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the world. These strong production efforts were met with equally effective marketing campaigns which led to it becoming the biggest beverage company in the world. Due to these accomplishments‚ many of Coca-Cola’s controversial labor and business practices have been overlooked by many in the general public. However‚ more people are becoming aware of these disputes due to student and activist unions pressuring some of the largest and well-known universities in the United States to ban Coca-Cola products
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