MARKETING Godrej Consumer Products features in the Top 25 list of Great Places to Work (survey conducted by GrowTalent in association with Business World) for four years in a row. Lifetime Achievement Award for Godrej Industries from CHEMEXCIL‚ the Basic Chemicals Pharmaceuticals and Cosmetics Exports Promotion Council. THE FOUR P’S OF MARKETING The Four P’s In the early 1960s‚ Professor Neil Borden at Harvard Business School
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Origin and meaning of BPR Business Process Re-engineering (BPR) had its origin in America in the early 1990s. It is a process where a group of logically related tasks involves the firm ’s resources to provide customer-oriented results in support of the organization ’s objectives (www.oaktraining.com). Every organization venture into re-engineering for three “C” and they are customers‚ competition and change. From the customers emerge demand‚ there is constant change in their needs
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Delivering the Goods – Godrej Consumer Products Story Godrej Consumer Products supply-chain has adopted replenishment philosophy like first nature – a story that has many takeaways for Indian consumer goods companies. And the man in the thick of the action is rakesh Sinha‚ Chief operating offi cer (Marketing & operations)‚ GCPL. Aanand Pandey reports. If you are an FMCG supply-chain buff‚ then Godrej Consumer Products (GCPL) is where the action is at the moment. The reason: Godrej group has been
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Product Life Cycle Stage of Godrej Chotukool The product life cycle may be broadly described as follows: 1. Introduction: This stage is characterised by Low competition‚ efforts to educate consumers about the product‚ trials and free samples. 2. Growth: This stage is characterised by mass promotions and attempts to differentiate the product from that of competitors. 3. Maturity: In this stage‚ firms focus on finding new target segments and creating value additions. 4. Decline:
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Both TQM and BPR are customer-oriented. They both aim on improving the customer satisfaction. Also‚ they both suggest thinking outside in. On the other words‚ they both suggest to think from the customer’s viewpoint. Also‚ both TQM and BPR are process-oriented. They both target to alter the processes‚ but not just on the product. Moreover‚ they both take team approach. Nearly all BPR projects are initiated by top-down approach. Since BPR would results great changes‚ staff resistance is obvious.
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Business Process Re-engineering Business process re-engineering focus on the analysis and design of workflows and processes within an organization. BPR aimed to help organizations fundamentally rethink how they do their work in order to dramatically improve customer service‚ cut operational costs‚ and become world-class competitors. BPR seeks to help companies radically restructure their organizations by focusing on the ground-up design of their business processes. According to Davenport (1990)
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This partial fulfillment of curriculum has provided me a great opportunity to experience the market practicalities in a hidden sector of security systems. To prepare this report efforts are made not by an individual only but also the office staff of Godrej & Boyce Mfg. Co. Ltd.‚ Jaipur‚ Faculty members of The Maharishi Arvind Inst. Of Sci. & Mgmt. It is very pleasant duty to express my sincere thanks to Mr. Majaz Khan (Branch commercial manager)‚ Jaipur for giving me the opportunity to carry on the
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Business process re-engineering (BPR) was found in the early 1990s as a strategy of business management and its focus is to create a new transformation to redesign business processes in order to improve cost‚ quality and customer services by eliminating operational costs and repetitive old fashioned business processes within organizations. In recent years‚ as information technology plays an important role in business world‚ it becomes clear that changes in management process in business due to technology
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current issue and full text archive of this journal is available at http://www.emerald-library.com/ft A BPR case study at Honeywell BPR case study at Honeywell David J. Paper Utah State University‚ Utah‚ USA James A. Rodger 85 Indiana University of Pennsylvania‚ USA‚ and Parag C. Pendharkar Penn State Harrisburg‚ Pennsylvania‚ USA Keywords Process management‚ Teamwork‚ BPR‚ Organizational chang e Abstract We embarked on a case study to explore one organization’s experiences
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Case Studies - BPR in Poland The first ever Business Process Reengineering (BPR) project in the formerly communist countries of eastern Europe was completed on October 28th‚ 1994 by Wizdom Polska‚ the Polish subsidiary company of Wizdom Systems‚ Inc. Wizdom has once again taken BPR to new frontiers‚ achieving unprecedented results in the massive task of Reengineering a company laden with the residuals of 50 years of central planning. The company‚ Stomil Sanok S.A.‚ is a manufacturer of rubber
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