Bibliography: . Butcher‚ David; Atkinson‚ Sally. 2001‚ ‘Stealth‚ secrecy and subversion: the language of change ’‚ Journal of Organizational Change Management‚ Vol.14 (6)‚ pp.554-569. . De Cock‚ Christian; Hipkin‚ Ian. 1997. ‘TQM and BPR: Beyond the Beyond Myth ’‚ Journal of Management Studies‚ Vol. 34‚ (5)‚ pp. 659-675. . Dixon‚ Philippa. 1995‚ ‘Releasing middle management potential‚ part 1 ’‚ Executive Development‚ Vol. 8 (5)‚ 1995‚ pp.23-25 . Ghobadian‚ Abby; Viney‚ Howard. 2002
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MB0047 – Management Information Systems - (Book ID: B1136) Assignment - Set- 1 (60 Marks) Marks-60 Attempt each question. Each question carries 10 marks: 1. What is MIS? Define the characteristics of MIS? What are the basic Functions of MIS? Give some Disadvantage of MIS? Answer : A management information system is a system that provides information needed to manage organizations effectively. MIS involve three primary resources: technology‚ information‚ and people. Management information
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STAGES OF INDUSTRY LIFE CYCLE A concept relating to the different stages an industry will go through‚ from the first product entry to its eventual decline. There are typically five stages in the industry lifecycle. They are defined as: i. Early Stages Phase - alternative product design and positioning‚ establishing the range and boundaries of the industry itself. ii. Innovation Phase - Product innovation declines‚ process innovation begins and a "dominant design" will arrive. iii. Cost
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Rights above and below land The concept of “land” only extends upwards to a height necessary for the ordinary use and enjoyment of the surface (Bernstein v Skyviews & General Ltd [1978])Trespass above land at lower levels: “not whether the incursion actually interferes with the occupier’s actual use of the land at the time‚ but rather whether it is of a nature and at a height which may interfere with any ordinary uses of the land which the occupier may see fit to undertake” (LJP Investments v Howard
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On successful completion of this unit a learner will: Understand the importance of business processes in delivering outcomes based upon business goals and objectives Be able to develop plans for own area of responsibility to implement operational plans Be able to monitor appropriate systems to improve organisational performance Be able to manage health and safety in the workplace. Unit content 1 Understand the importance of business processes in delivering outcomes based upon
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Index FMCG Industry FMCG stands for Fast Moving Consumer Goods. FMCG products are also known as consumer packaged goods. These goods are generally replaced within a year. This sector is the fourth largest sector in the economy and contributes to 3 million employment opportunities. This industry is characterised by well established distribution network‚ high penetration levels‚ low per capita consumption and intense competition between organised and unorganised segments. The total FMCG market is
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History Present Opinions/Future perspectives(according to you) Logo Brand ambassador Marketing or advertising strategies Q 1. SWOT Analysis – Fair & Lovely Strengths 1. Market leader in skin-whitening segment • 9th most trusted brand in India (economic times survey 2010) • Around 50 % market share in 1000 Crore market 2. HUL has the deepest distribution network among FMCG companies. 3. Brand Positioning in line with Indian sentiments
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PROJECT REPORT ON “PARLE AGRO PRIVATE LIMITED” (A FMCG COMPANY) [pic] ACKNOWLEDGEMENT 1. Brief history of the Company Parle Agro is an Indian private limited company that owns several popular brands including Frooti‚ Appy‚ LMN‚ Hippo and Bailley. Several Parle soda brands including Citra Thums Up‚ Limca‚ Gold Spot and Maaza were sold to Coca Cola in 1993 for $40 million. At the time of sale‚ the Parle brands together had a 60% market share in the
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extended the shelf life of Frooti because tetrapaks have 2 layers of paper and a plastic coating that ensured tamper proof and enhanced shelf life. Lured by the success of Frooti‚ there was a lot of new launches in the TFJ market. Players like Godrej with Jumpin‚ kissan etc tried their luck in this market but failed to dislodge Frooti. Frooti was positioned as a mango drink that is “Fresh-n-juicy” For over a 7 years‚ the company promoted the product using that famous baseline. The product have
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Executive Summary The application of the four Ps (Product‚ Price‚ Promotion‚ and Place) of marketing revolves mainly around the customers in the target segment. The target segment for any product is that homogeneous group of people which is purported to be the most potential customer for the product. The market follows the Pareto Principle‚ which says that 80 per cent of the sales come from 20 per cent of the people. Thus‚ for any product‚ one of the major tasks of marketers is to identify the
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