foreign trade and Rupees 40 billion (US$ 9 billion) in corporate taxes. Mumbai’s per-capita income is Rs.48‚954 which is almost three times the national average. Many of India’s numerous conglomerates (including State Bank Of India‚ Tata Group‚ Godrej and Reliance)‚ and four of the Fortune Global 500 companies are based in Mumbai. Many foreign banks and financial institutions also have branches in this area. Up until the 1980s‚ Mumbai owed its prosperity largely to textile mills and the seaport
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Health Conscious Consumer “Health means wealth”‚ once an adage has now become a motto of the major food processing companies in India. And this motto is not a far-fetched perception of the current consumer needs in the Indian foods and beverages market. The Tata Strategic Management Group (TSMG)‚ a management consulting firm has estimated the current worth of the health and wellness foods market in India at INR101.5bn and sees it potentially rising at a compounded annual growth rate of 23% to
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SUMMER Training On “Customer Preference and Brand Relationship for FMCG PRODUCTS (HUL)” A Report submitted towards partial fulfillment of the reqirement of Degree of Master of Business Administration GGSIP University‚ DELHI Submitted To Submitted By Ms. RAMANDEEP SINGH Faculty Guide BBA-2011-2014 Roll No.11821101711 INSTITUTE OF INFORMATION TECHNOLOGY & MANAGEMENT D-29‚ INDUSTRIAL AREA‚ JANAKPURI‚ NEW DELHI DECLARATION I‚ Ramandeep
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Saral Rozgar ‘Saral Rozgar’ is a unique Mobile job marketplace that helps blue collared and entry level job seekers to connect mainstream employers anywhere in India via mobile in their own language in an affordable manner. Saral Rozgar is an inclusive and flexible innovation incubated at the mobility division of Tech Mahindra and is now a part of the Growth Factories. As per CII only 14% of the 500 million Indian workforce accounts for the formal sector and the remaining 86% are part of the unorganized
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During the rule by the British Crown‚ modern soaps were introduced by Level Brothers England by importing and marketing them. North West Soap Company was the first company to bring India’s first soap manufacturing plant in the city of Meerut‚ UP. Marketing of cold process soaps was started in the year of 1897. In 1918‚ Mr Jamshedji Tata after purchasing the Coconut Oil Mills at Cochin set up first indigenous soap manufacturing unit. To cater the needs of the consumer requirements for cooking‚ OK
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MMS Semester III Strategic Management project details for year 2013 Course Objective The course aims to orient the learner to understand the importance of strategies and the various stages of strategy formulation‚ implementation and Control. The course explains the importance of environment in which the strategies are formulated and the impact of environment on formulation and implementation. The course facilitates the learner to choose from the carious strategies. The course encourages the learner
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MARKET SEGMENTATION BY- SUNIT KUMAR MISHRA • CONCEPT AND DEFINITION The concept of market segment is based on the fact that the market of commodities are not homogeneous but they are heterogeneous. Market represent a group of customer having common characteristics but two customer are never common in their nature‚ habits‚ hobbies income and purchasing techniques. • According to Philip kotler ‚ “ Market segmentation is sub-dividing a market into distinct and homogeneous subgroups of customers
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Marketing Chik Shampoo has targeted both girls and women in rural and semi-urban India. It used innovative sachet packing and a sachet was priced at Re 1 and 50 paisa. When Chik entered the market‚ Velvette Shampoo was being marketed aggressively by Godrej. Brand Communication The new product was launched with extensive communication targeted at the rural and semi-urban masses. It showcased the possibility of soft and manageable hair. The girl
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Executive summary The Indian FMCG sector is the fourth largest sector in the economy with a total market size in excess of US$ 13.1 billion. FMCG market is expected to rise to 33.4 Billion US$ till 2015. This report starts with a brief introduction of FMCG market along with industry Overview. It further state why FMCG sector us analyzed and why India. in this report three FMCG company “ HUL‚ Nestle India ‚ and ITC” is analyzed there history their shareholding pattern with their product is being
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The process of operations strategy – substitutes for strategy? (Week 9) Lecture aims This lecture is a little different from the other lectures in the book. It deals with a number of ‘new’ approaches to the management of operations that are often seen as operations strategies‚ but are not actually strategies in themselves. Six of the more important ‘new’ approaches are treated in this lecture‚ namely‚ Total Quality Management‚ lean operations‚ Business Process Reengineering‚ Enterprise Resource
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