Chipotle‚ Inc. History of Chipotle Steve Ells is the founder and CEO of Chipotle. Steve is a trained chef and opened his first Chipotle store in 1993 at a former Dolly Madison ice cream store in Denver‚ Colorado. His goal was to serve high quality‚ delicious food quickly and in a “fast-casual” setting (Ells). As Chipotle began to grow and expand‚ Steve took the initiative to learn about the way most of the food in the US is produced and processed. He was quite disturbed when he discovered
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Scenario 2 – Soliciting Funds 1. The crime in which Tarrance committed had a specific intent (mens rea – guilty mind) when he copied his employer’s customer database on a USB drive and created a fictional business. “Under the federal Industrial Espionage Act of 1996‚ knowingly stealing‚ soliciting‚ or obtaining trade secrets by copying‚ downloading‚ or uploading via electronic means or otherwise with the intention that it will benefit a foreign government or agent is a crime. This act also applies
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Q8: As a pioneer in fast-casual Mexican food‚ Chipotle has played an important role in developing this category. Currently‚ Chipotle’s direct competitors include Taco Bell‚ Qdoba Mexican Grill‚ Moe’s Southwest Grill‚ so on. Their competition also includes a variety of locally owned and franchised restaurants. Many of Chipotle’s competitors have more financial resources‚ greater name recognition‚ or are better established in the markets in which their restaurants are located. However‚ Chipotle
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Stamford University Bangladesh [pic] Assignment On Motivational Conflict and Product Positioning (Consumer Behavior) Prepared for: Submitted by: Miss Shohana Islam Asif Ahmed Assistant Professor‚ Department of Business Administration‚ Batch: 3 Stamford University Bangladesh. Stamford University Bangladesh. Date of Submission: January 4‚ 2010 Motivational Conflict The resolution of motivational conflict often
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The Super Bowl is known not only for the sport but also for the commercial take overs. Thousands of dollars are spent for a Super Bowl Ad and Taco Bell made sure it went big with it’s Quesalupa. The Taco Bell’s Super Bowl Ad featured Brazilian soccer player Neymar with George Takei beside announcing the Quesalupa. The Quesalupa is the latest food invention which is expected to become the next big pop-culture trend. The Super Bowl ad aired during the game’s first quarter. Making sure it went big
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Appendix A- External Analysis Relevant factors in Macro Environment-PESTEL PESTEL: Social Drivers: Consumers want a place to eat that can be healthy with quick service. (C-13) • Chipotle offers a social value to customers through: • Friendly servers and quick service Chipotle biggest innovation was to complete the customer order quickly (C-6) Was able to provide friendly service while serving over 300 customers per hour (C-6) • Brand values (Chipotle Experience) Founder wanted to
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Internal Analysis In comparison to its biggest competitor‚ Taco Bell‚ Chipotle has the upper hand in terms of taste and quality. Its efforts in serving quality food through sustainable sourcing acts as a point of differentiation among its quick service peers. With its ‘food with integrity’ as its mission‚ it gained the approval of millennials by establishing itself as a fresher and healthier alternative. To integrate its mission into its operations‚ Chipotle has an efficient distribution network
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were going to make a huge healthy salad when we got home with a bunch of different vegetables in it. While we were talking about making the salad my little brother Chris could not seem to get the thought of Taco Bell out of his mind. This was his Id or the unconscious mind telling to get Taco Bell‚ that it wouldn’t hurt just this once to be unhealthy about the situation. The second he mentioned it I started to tell him that he was doing really good with his new diet‚ he had finally started losing weight
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Rivalry among existing firms Chipotle faces moderate rivalry among existing firms as it faces low numbers of competitors namely Taco Bell‚ Moe’s Southwest Grill‚ Qdoba Mexican Grill and for the smaller chains including Baja Fresh and also California Tortilla. In addition‚ Chipotle’s products are moderately differentiated as its quality and nutritious ingredients‚ customized products offer to customers‚ ability to serve orders quickly‚ emphasise on quality assurance and food safety at the same time
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KFC Brand KFC (Kentucky Fried Chicken) is fast food chain‚ well known for its chicken recipes. It belongs to Yum! Brands which is the one and only fast food group‚ that is known worldwide for its strong association with brands like KFC‚ Pizza Hut‚Taco Bell (TEX-MEX)‚ Long John Silver and A&W . KFC’s story goes back to 1930‚ when Colonel Sanders invented the secret chicken recipe cooked with 11 different herbs and spices. With its success‚ Colonel Sanders is known throughout the country and even received
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