after the young college kids or anyone who currently owns a motorbike. They believed that if they created a car that could match the qualities that make the motorbikes so attractive: the fuel efficiency‚ low purchase and maintenance costs‚ and small size. What they didn’t realize was that they priced themselves out of the market. While the Nano was set at the lowest price for an automobile it was still expensive compared to the motorbikes. They were never effective in their efforts to target or market
Premium Tata Nano Tata Motors Automobile industry in India
one car manufacturing factory. Within this report’s scope‚ Honda Vietnam‚ the motorcycle manufacturer‚ is discussed in details. The first factory was opened in 1998 and the second in 2008 in Vinh Phuc province‚ with a total capacity of 1.5 million motorbikes a year and total workforce of 4‚935 workers. If the first factory was an evidence of a serious and long – term investment of Honda in Vietnam‚ the second factory is a great effort of Honda Vietnam to prove that it focuses a lot of attention to the
Premium Motorcycle Quality control
MARKETING COMMUNICATION IMC AUDIT REPORT FOR HONDA AIRBLADE EXECUTIVE SUMMARY Honda is considered one of the most successful brands among motorbike manufacturers in Vietnam‚ since its first establishment in 1998. This brand has sold over 2.03 million motorbikes domestically and extended their market into our neighbors‚ such as Cambodia and Laos. Under the great potential demand for scooter in Vietnam‚ Honda successfully launched the first sporty scooter series named Air Blade to Vietnamese
Premium Motorcycle Vietnam Honda
for the Next Century Executive Summary: Harley Davidson (HD) was established in 1903 by Harley‚ Arthur and Walter Davidson‚ and till date has proven to be an undisputed leader in the US heavyweight motorbike industry. The case discusses its strategies of sustaining a large market share as the motorbike Enterprise enters the 21st Century. During the first three decades‚ HD prioritized quality of its product by employing research and development (R&D). The Company was distinctively known for its
Premium Harley-Davidson Motorcycle Harley Owners Group
called mike he lived with his dad one day he asked to go to the zoo. ”Dad please can I go to the zoo. ””Alright then “.on Sunday they went to the zoo but it took 1 hour in the ramshackle car. Outside the zoo they saw a man on his motorbike it was mikes dads friend. Finaly they got to the zoo and they saw some birds also mike spotide out the lion. His dad saw an elephant with huge ears however it had very long tusks. After they went to the zoo they went to subway for lunch. For
Premium Elephant
the young children. With the astonishing number of motorbikes increasing every year in transport industry particularly in Asian geographic market and the concerning issue of the infant trafficking in the world‚ our company has created a solution that will serve the needs and provide the sensible security in China. Therefore‚ LS Corporation has developed “ON GUARD and SAFE SHǑUZHUÓ” brand from our product line. The Alarm Locks for the motorbikes and the security bracelets for the young children both
Premium Marketing
has to produce the cars Targeted group of customers: Lower income families that currently use motorbikes Solution Strategy: Brand positioning statement follow by specific tactics that convey the positioning of the tactics Brand positioning parts: a. Target: Lower income families that currently use motorbikes b. Category: Low cost car c. Points of difference: Quicker and safer than the motorbike Brand design scheme KOM page 107: NAMING WORDING Tata Nano Basic Tata Nano LX Tata Nano
Premium Automobile Tata Nano Motorcycle
At the first part of my assignment I am going to introduce a company which I will be talking about. The company is the BMW automotive manufacturer and one of the leading designers of luxury and luxury sport vehicles. This company has been founded in 1916. As a result of the war‚ the small company enjoyed rapid growth. In these days the company already has large plan for expansion. Just about two months before the end of the First World War- Bayersche Motoren Werke GmbH was converted into a stock
Premium BMW Automotive industry Marketing
Executive Summary Honda Vietnam plays an important role in Vietnamese market of motorbike‚ with a large market share of 75% (2008). It also can remain the top position by launching a new line of scooter named Air Blade in Vietnam. This report will analyze the situation of this new product including the current market‚ the marketing environment‚ the organization‚ the customer and the competitors. By gathering the information from secondary data‚ the report includes 6 main parts. The first part is
Premium Vietnam Marketing
following them. Three or four people on one motor bike is a common sight‚ particularly with the young and young families. The traffic is worst during the rush hour when everyone is attempting to get to work or get home quickly. Some people ride their motorbikes on the pavement rather than waiting in the a traffic jam. The people walking are just as likely to get hit on the pavement as they are crossing the roads at such times. It’s crazy. Road users become very impatient‚ constantly using their horns when
Premium Ho Chi Minh City Ho Chi Minh Vietnam