Tata Group MARKETING PLAN BY Manu Joseph Section C PRN: 147 Executive Summary The Tata Nano is an inexpensive‚ rear-engined‚ four-passenger city car built by the Indian company Tata Motors and is aimed primarily at the Indian domestic market. Tata Motors began selling its "one-lakh car" in March‚ 2009. This nickname is due to the Nano’s price point‚ near 100‚000 (one lakh rupees). Tata Motor Chairman‚ Mr Ratan Tata envisions that Tata Nano to become a “People’s car“ which is
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traffic jams to happen but it is worst during the rush hour when everyone is in a hurry to get to work or come back home. Apart from peak hours‚ the time between 9 am to 10 am and between 3 pm to 4 pm also witnesses long lines of vehicles‚ mainly motorbikes‚ struggling to get out of narrow streets. Whenever it rains‚ the traffic jam gets more terrible with the joining hand of flooding. Taxis are extremely hard to catch or wave during the downpour. However‚ it only takes about 30 minutes on average
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dominant industry players like Honda‚ Yamaha and Suzuki‚ who hold a cumulative market share of 96% of motorbike sales from 2003-2008 would also discourage new entrants‚ given also the fact that Honda‚ the dominant player in the market‚ has had a history of being willing to conduct price wars to protect its market share. In addition‚ the distribution and repair network is crucial in the motorbike industry due to servicing and maintenance needs. Based on this aspect‚ it would be difficult for new competitors
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arrived there at about 9pm in the morning that day. First thing we went through was parking and though it wasn’t the best looking parking area but the service was satisfactory. We did not have any trouble with parking our motorbikes. All we had to do was to place our motorbikes there and go inside because the security did the rest for us. Our next business encounter was with the staff and all we got to say is we couldn’t ask for more in the way they greeted us into their shop. The one thing that
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nice mechanics. Furthermore‚ I have my motorbike license and I tried for the first time a Harley-Davidson there is few days and I was surprised by the sensations that I had because I thank that it was a motorbike for the elderly. So I think Harley-Davidson is a great case to study because they have a strong brand image after all of years‚ and represent really the "American-Dream". So we will study how Harley-Davidson‚ the only American manufacturer of motorbikes‚ continues to sell their products and
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Different kinds of vehicles should be classified for each road (For example: Only cars and motorbikes are allowed to circulate on Tran Hung Dao Street). 3. Maximum and minimum speed limits should be imposed on all roads. Speed limit signs should be placed on the pavements. 4. Drivers should be absolutely forbidden to drink wine while driving. 5. Those who weave back and forth or conduct motorbike races on the road should be severely punished‚ their motobikes should be kept for a long
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Harley Davidson ? Should the “Black Diamonds” be targeted‚ and if so‚ How 1 • Yes the black diamonds should be targeted for the Harley Davidson motorbikes. As it is a growing trend within south African Blacks‚ that like speed. 2 • 52 out of a total of 2540 H.O.G members are Blacks • With three female riders living in the Johannesburg area and it’s surroundings. • Aubrey Mkhabela a black member of the H.O.G has a four years membership. • The “Black Diamonds”
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Unit 9- Outdoor and Adventurous Expeditions P1- Describe 4 Different Expeditions By: Hayley Hawkins Anna McNuf Aim: Cycle 11‚000 miles around 50 USA states along with to get kids and communities inspired on bikes and to raise awareness and funds for a chosen charity Year: July‚ 2013 Expedition: cycle 11‚000 miles through North America‚ taking in one beautiful Canadian province and all 50 states of the USA. Starting in Alaska and ending with Hawaii Goal: Cycle through 50 States Equipment-
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two wheels. Helmet speakers are safe to use as they allow the biker to hear sounds coming from the environment as well. This is an important safety concern‚ Road accident can be avoided if one is more aware of his environment. For anyone who ride motorbike frequently there are a lot of really great benefits. Motorcycles are powerful vehicles‚ but needs that extra mile to make the ride perfect. This is where the Motorcycle helmet comes to play. The benefit of buying motorcycle helmet speakers comes
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Today a motorbike industry is leading automobile industry of India. There are many domestic and foreign players in two wheeler market in India. But Hero Honda and Bajaj are the players who are dominating the market. The automobile industry today is the most lucrative industry. Due to the increase in disposable income in both rural and urban sector and easy finance being provided by all the financial institutes‚ the passenger car sales have increased. This project report deals with “An analytical
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