ifghiodfhgifadhpgkh dfskjl ghdfklhg klfdh g dfhilghdfihg dfkjhg ifdhkjdfs;gdfkbh 1. Braaap started with a vision of making motorcycling more fun and more accessible‚ so more people could experience what we love in motorcycling. Their plan from the beginning was to build a Motorcycle that could compete with the custom built American race bikes‚ but be affordable. Be World Class. With a dream of building a world class niche Motorcycle brand Braaap founder Brad Smith set out to find manufacturing partners that could
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Research the Braaap organisation at: BRAAAP BRAAAP company has been established by Brad Smith. The business started when Smith imported elite motocross bikes from Asia‚ and then moved into bike design and manufacture. Noticing a gap in the market‚ he expanded the business in 2008 into a retail concept store‚ selling motocross bikes‚ accessories and street wear‚ with the unique addition of an indoor foam pit for the practicing of jumps and tricks on BMX In 2008 he thinks a retail outlet
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Task 1 1 Braaap is an organisation of making motorcycling more accessible‚ so more people could experience what we love in riding. Our plan of attack was to build a bike that could compete on the world stage at the same time as being affordable. In 2003 we started manufacturing motorcycles from Tasmania in Australia‚ The motorcycle is our masterpiece. Lifetime Warranty‚ Winning World Championships‚ and punching above our weight as an emerging brand growing across the world keeps us proud as family
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Assignment- 1 Evaluate and Determine Marketing Mix 1. Introduction about Braaap: At age 16 Smith had a vision to establish mini motocross Superlight MX in Australia. In 2004 he identified the need to develop an affordable Superlight pit bike which could be ridden and jumped confidently by adults. Evermore determined Smith set about designing his own bikes and researched the market extensively. He frequently travelled to mainland Australia where he participated in motocross events to build his
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description The candidate is to write a report on the Braaap organisation. The report should address the key characteristics of the product and estimate their significance to the market‚ the promotion methods and each component of the marketing mix. Assess the marketing mix that Braaap has selected for its specific market and evaluate their combined contribution to the organisation’s marketing objectives and strategies. Procedure 1. Research the Braaap organisation at: Braaarp‚ viewed June 2010‚ .
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related to product positioning‚ as pricing alone can affect other marketing mix elements such as product features‚ distribution‚ and promotion. To compete and excel in the market Braaap have shown the use and benefit of pricing variables to their business and market position. Some of this variable in use by Braaap are competitive ownership for customers‚ discounts percentages‚ finance arrangements‚ psychological elements of advertising‚ residual value of their products and recognisability
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