7209MKT: IMC Advertising strategy and implementation 1 LEARNING OBJECTIVES • After studying this chapter you should understand and be able to explain: 1 The role of advertising agencies and the relationship between agency and client. 2 The features of effective advertising. 3 The alternative styles of creative advertising. 2 LEARNING OBJECTIVES 4 The concept of means–end chains and their role in formulating advertising strategy. 5 Corporate image and issue advertising (inc. the roles of endorsers
Premium Advertising
To play the terrifying and intimidating Achilles‚ Peterson was able get Hollywood heartthrob Brad Pitt. With casting Pitt‚ Peterson was able to really emphasis what was found in Achilles during the duration of the epic. Which is why Peterson giving Pitt an additional scene in the movie where it seems as if Achilles has emotions. In the film‚ Achilles is seen to be grieving the death of a valiant warrior‚ Hector. Despite
Premium Iliad Trojan War Achilles
In the song “Billionaire‚” Travie McCoy uses hip-hop and R&B style to target teenage listeners. Understanding the audiences’ interests‚ needs and expectations allows him to choose the appropriate style and tone to express his message. According to the youtube demographics statistics‚ the music video is most popular among teenagers and young adults in the range of thirteen to twenty-four years old. Besides the primary audience‚ the song is also listened to by many hip-hop fans. Travie McCoy
Premium Forbes Audience
Celebrity Culture Another trait which defines America’s culture and identity is the culture of celebrities. With plenty of wealth‚ fame‚ and attention‚ celebrities display to the middle and lower class citizens the ways of life of upper class citizens and nationwide divas. Moreover‚ they advance these images of themselves by exhibiting their multi-bedroom houses and mansions‚ multiple vehicles‚ designer clothing‚ and their extravagant jewelry. The feeling of being “on top of the world” only guides
Premium Marilyn Monroe Celebrity
losing history and reasoning. The audience does not understand that a Goddess along with a prince started the war by kidnapping a man’s wife and refuses to give her back. The audience has lost the greatness of the Iliad to only make a blockbuster with Brad
Premium Iliad Homer Trojan War
Assessment 2: Media Options Report. A report evaluating advertising media options for a given product or service Group Task: Groups up to 6 . Format: Report format. Assessment description A major advertising objective is to get the marketing communication message to the right target audience at the right time in the right environment . For this assessment write a report. You must select one of the two media planning tasks provided - or select a product or a service of your choice
Premium Advertising Marketing Cosmetics
So does the media negatively affect the public and celebrities? The short answer is yes‚ it does. There are a variety of reasons for this‚ but I have leant that the main reason is money. People within the media industry want to get rich‚ and they want to get rich fast. A prime example of this is the paparazzi. Our obsession with celebrities is growing by the day‚ but have you ever wondered who the paparazzi are? How celebrity’s personal moments get immortalized in gossip magazines? The desire
Premium Britney Spears
Analysis The film Elephant‚ by Gus Van Sant is often compared to the events of the Columbine Massacre‚ however not directed connected‚ Van Sant has admitted it to be the topic behind it. Watching this as though it was a depiction of the event‚ I did not feel that it acted as a recount. I would compare the film to a badly plagiarized essay‚ all the details were correct‚ but some main points were nowhere to be found. I would also think that this movie was trying to stir up some more controversy
Premium Columbine High School massacre Eric Harris and Dylan Klebold
The dissolving technique was used when the computers that were on display at a store were blown up and the camera focused on the flames‚ which began to dissolve into the next scene that focused on Brad Pitt talking about what “you are not.” This technique really added to the transitioning from one scene to the next‚ and not always just cutting straight into the next scene. Another technique that David Fincher used to keep the movie interesting was
Premium Film Film director English-language films
A curvy woman‚ clad in a tight black dress revealing porcelain skin‚ her hair is down and in her hand‚ between her slender fingers‚ dangles a cigarette‚ or death stick‚ as is portrayed by the actual advertisement. An image of this sort is immediately formed in an onlookers mind upon seeing the actual advertisement which simply depicts red lipstick and full lips that begins to create a sex appeal before being marred by the black cigarette burn in the corner of the upturned lips. Society has demarcated
Premium Gender role Woman Gender