Cognitive Psychology Study Guide Exam 1 Chapter 1 1) History of cognitive psychology: - 4 early psychologists influenced the study of cognitive psychology: 1) Wilhelm Wundt; 2) Edward Titchner; 3) Hermann von Ebbinghaus; 3) William James -Wilhelm Wundt: Book of “ Principles of physiological Psychology”. -He founded the first psychology journal (Philosophical Studies) -He was credit for starting
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Neurotransmitters are chemicals that transmit signals across a synapse‚ a structure that permits to pass electrical or chemical signal to another cell from one neuron to another. Neurotransmitters are synthesized from converting substances that are readily available to the body such as amino acids‚ which are available from food and only need some converting into transmitters. Neurotransmitters crucial to daily life and functions. Scientists are uncertain exactly how many Neurotransmitters there are
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DOWNLOAD 1) Small companies can engage is marketing research in a number of creative and inexpensive ways‚ including _______________. A. Using its own internal marketing research department B. Buying information from database companies like A.C. Nielsen C. Setting up their own web site D. Using an online information service such as the internet 2) A marketing information system (MIS) consists of ___________. A. An organized collection of comprehensive data about individual customers
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The Blue Brain Project is an attempt to create a synthetic brain by reverse-engineering the mammalian brain down to the molecular level. The aim of the project‚ founded in May 2005 by the Brain and Mind Institute of the École Polytechnique Fédérale de Lausanne (EPFL) in Switzerland‚ is to study the brain’s architectural and functional principles. The project is headed by the founding director Henry Markram and co-directed by Felix Schürmann and Sean Hill. Using a Blue Gene supercomputer running
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substance acts on the brain. A popular definition of addiction is progressing from liking the substance to needing the substance and constantly seeking it out despite any negative consequences the user may experience. There is still much research to be done in the field of addiction especially alcoholism. The mechanism alcohol utilizes is disinhibition of GABA in the brain. GABA is an inhibitory transmitter and when it is being disinhibited it is being released more into the brain. This increase of
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and Brain - Is There a Difference? Lisa Fitzsimons PHI 200 Instructor Brianne Larsen 02/20/2012 The brain is the most complex organ of the human body; scientists still have many unanswered questions about it. One question is are the mind and the brain the same entity or are they separate entities within a person’s head? It is undisputed that the actions of the mind are within the brain. But are the actions of the mind only neurological impulses sent between neurons within the brain or is
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Left Brain vs. Right Brain: Implications of Learning Foundations of Online Learning Abstract A left-brain dominant person’s attributes are different than that of a right-brained person. This difference causes these two groups to have different learning styles. A left-brain dominant tends to be better at spelling and math. This is because this person can see all of the pieces. A right- brain dominant person tends be better at writing‚ biology‚ and other hands on subjects
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Memory Loss Due to Brain Trauma Numerous psychological studies have been done over the subject of the effects of accidental head trauma leading to various memory problems such as memory loss. These studies ranging from the very mild to the extremely severe brain traumas cases and has various effects on memory whether it is short term of long term memory problems and loss. This paper is going to more specifically cover vehicular accidents that involved head trauma leading to memory loss and other
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CHAPTER 1 International Marketing Flow of goods and services from users in more than one nation. Brings value for the customer and society at large Why focus overseas rather than domestically? The answer lies not with different concepts of marketing but with the environment within which marketing plans must be implemented. The uniqueness of foreign marketing comes from the range of unfamiliar problems and the variety of strategies necessary to cope with different levels of uncertainty encountered
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There are a few theories on how our brain communicates and works; two of those theories being left-brain right-brain dominance and top-brain bottom-brain. In the article There Is No Left Brain/Right Brain Divide it states “We have developed a new theory built on another‚ frequently overlooked anatomical division of the brain‚ into its top and bottom parts. Among other things‚ the top part sets up plans and revises those plans when expected events do not occur; the bottom classifies and interprets
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